What Does Innisfree Hotels Do?

Total employees261
HeadquartersPensacola
Founded1985

Innisfree Hotels is a family-owned and operated hotel development and management company, founded by Julian MacQueen in 1985. With a core philosophy centered on creating 'fun and memorable experiences' and a strong commitment to community involvement (their 'Fourth R' - Relationships), Innisfree manages a diverse portfolio. This includes beachfront resorts, boutique hotels, and select-service properties under major brands like Hilton, Marriott, and IHG, alongside independent hotels. They are particularly renowned for their expertise in coastal hotel development and a dedication to sustainability and employee well-being, frequently earning accolades as a top workplace.

Where Is Innisfree Hotels's Headquarters?

HQ Function

The Pensacola headquarters serves as the central command for Innisfree Hotels, overseeing all core corporate functions including hotel management strategy, new development projects, financial operations, national and regional marketing, human resources, and long-term strategic planning for its entire property portfolio.

Notable Features:

While specific architectural details are not widely publicized, the headquarters is a modern office environment designed to foster collaboration, innovation, and reflect the company's people-centric hospitality culture.

Work Culture:

Innisfree Hotels is known for a positive and engaging work culture that emphasizes its 'Fourth R' – Relationships. This translates into a focus on teamwork, employee growth and well-being, active community service, and creating a supportive and fun atmosphere. They often receive awards as a 'best place to work'.

HQ Significance:

The Pensacola headquarters is significant due to its strategic location in Northwest Florida, a core operational region for Innisfree. This proximity allows for effective oversight of their numerous Gulf Coast properties and reinforces their deep community ties and commitment to the region's economic development.

Values Reflected in HQ: The headquarters embodies Innisfree's values of community, integrity, fun, and profitability, fostering an environment where employees can collaborate effectively to support their mission of providing outstanding hospitality and memorable experiences.

Location:

Innisfree Hotels' operational footprint is primarily concentrated within the United States, with a significant presence in the Southeastern states, particularly Florida and Alabama along the Gulf Coast. While their physical hotel operations are domestic, they serve a global clientele. Functions supported globally include international reservation systems through brand partnerships (e.g., Hilton, Marriott), digital marketing efforts reaching international travelers, and sourcing of goods or services from international vendors where applicable.

Street Address:

7316 Pensacola Blvd

City:

Pensacola

State/Province:

FL

Country:

USA

Where Else Does Innisfree Hotels Operate Around the World?

Various cities across the Southeastern USA (e.g., Gulf Shores, AL; Pensacola Beach, FL; Orange Beach, AL; St. Pete Beach, FL)

Address: Located within Innisfree-managed hotel properties

To ensure efficient, high-quality, and brand-compliant management of individual hotel assets, allowing for responsiveness to local market conditions and guest needs. These on-site teams implement Innisfree's standards of hospitality directly.

Buying Intent Signals for Innisfree Hotels

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Innisfree Hotels? Meet the Executive Team

As of April 2025, Innisfree Hotels' leadership includes:

Will Mabry - President & CEO
Julian MacQueen - Founder & Chairman
Kim MacQueen - Co-founder & Chief Communications Officer
Scott Ford - Chief Financial Officer
Jason Nicholson - Chief Operating Officer
Ted Ent - Chief Investment Officer
Lovell Wilder - EVP Human Resources

Who's Investing in Innisfree Hotels?

Innisfree Hotels has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Innisfree Hotels Seen Recently?

Hire0
Exits0

No major C-suite level executive hires or departures at Innisfree Hotels have been publicly announced in the immediate past 12 months. The company maintains a stable leadership team, with significant executive appointments and promotions, such as Will Mabry to CEO, primarily occurring in early 2023, just outside this specific timeframe.

What Technology (Tech Stack) Is Used byInnisfree Hotels?

Discover the tools Innisfree Hotels uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Innisfree Hotels Email Formats and Examples

Innisfree Hotels most commonly utilizes an email format combining the first initial of an employee's first name with their full last name, followed by the company domain.

[first_initial][last]@innisfreehotels.com

Format

wmabry@innisfreehotels.com

Example

75%

Success rate

What's the Latest News About Innisfree Hotels?

WEAR TV (ABC 3)April 25, 2024

Innisfree Hotels breaks ground on new 10-story hotel on Pensacola Beach

Innisfree Hotels has officially commenced construction on its new Surfside Resort in Pensacola Beach, Florida. The 10-story, 250-room beachfront hotel is anticipated to open in 2026 and will boast various upscale amenities designed to elevate the Gulf Coast tourism experience....more

Pensacola News JournalFebruary 13, 2024

Innisfree Hotels founder Julian MacQueen inducted into Florida Tourism Hall of Fame

Julian MacQueen, the founder and chairman of Innisfree Hotels, has been honored with an induction into the Florida Tourism Hall of Fame. This recognition celebrates his substantial and long-standing contributions to Florida's vital tourism industry over several decades....more

Business AlabamaJanuary 18, 2024

Innisfree Hotels acquires sole ownership of The Hangout

Innisfree Hotels announced that it has acquired sole ownership of The Hangout, a well-known restaurant and entertainment destination in Gulf Shores, Alabama. This move further solidifies Innisfree's investment and commitment to the Gulf Coast's hospitality and entertainment landscape....more

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