Innisfree
Innisfree's Overview
Innisfree is a South Korean cosmetics brand founded by Amorepacific in 2000. Renowned for its naturalism-oriented philosophy, Innisfree emphasizes pure ingredients sourced from the pristine environment of Jeju Island, South Korea. The brand offers a wide array of affordable skincare, makeup, body care, and hair care products, promoting healthy beauty through nature's benefits. Innisfree is recognized as one of the first K-beauty brands to champion eco-conscious practices, including using recycled packaging and running green life campaigns.
Where is Innisfree's Headquarters?
HQ Function
The headquarters serves as the central command for Innisfree's global brand strategy, product innovation and development, marketing campaigns, international operations management, and core administrative functions, operating under the umbrella of Amorepacific's corporate structure.
Notable Features:
The Amorepacific Headquarters, designed by David Chipperfield Architects, is an architectural landmark celebrated for its minimalist cube design, three large openings providing light and views, internal courtyards, and rooftop gardens. It aims to connect the urban landscape with nature.
Work Culture:
As part of Amorepacific, the work culture at Innisfree fosters innovation in beauty, a strong commitment to quality, customer satisfaction, and an increasing focus on sustainability and ethical sourcing. It's a dynamic environment influenced by global K-beauty trends and consumer insights.
HQ Significance:
The headquarters symbolizes Innisfree's role as a prominent global brand within Amorepacific, one of Asia's largest cosmetics companies. Its location in a modern, award-winning building reflects the brand's forward-thinking approach while staying true to its nature-inspired roots.
Values Reflected in HQ: The headquarters' design and operational ethos reflect values important to Innisfree and Amorepacific, such as harmony between nature and city, innovation, community engagement, openness, and sustainability.
Location:
Innisfree products are widely available in numerous countries across Asia (including South Korea, China, Japan, India, ASEAN nations), North America (USA, Canada), Europe, and Oceania. This global reach is achieved through a multi-channel strategy including standalone Innisfree retail stores, presence in department stores, partnerships with multi-brand beauty retailers like Sephora, and robust e-commerce platforms. Globally, functions supported include localized marketing and PR, retail operations, sales and business development, customer service, and supply chain/distribution, often coordinated by Amorepacific's regional headquarters.
Street Address:
100 Hangang-daero, Yongsan-gu
City:
Seoul
State/Province:
Seoul Special City
Country:
South Korea
Innisfree's Global Presence
Shanghai, China
Address: Amorepacific China, 15F, Mirae Asset Tower, 166 Lujiazui Ring Road, Pudong New Area, Shanghai, China
To oversee and expand Innisfree's presence in mainland China, a key international market for K-beauty brands, including product localization, e-commerce strategy, and retail network management.
New York, NY, USA
Address: Amorepacific US, Inc., 1407 Broadway, Suite 1100, New York, NY 10018, USA
To grow Innisfree's market share in North America by catering to the increasing demand for K-beauty products, particularly those emphasizing natural ingredients and effective skincare solutions.
Singapore (Regional Hub for ASEAN)
Address: Amorepacific Singapore Pte Ltd, 182 Cecil St, #16-01 Frasers Tower, Singapore 069547
To coordinate and drive growth for Innisfree in the diverse and rapidly expanding Southeast Asian beauty market, tailoring approaches to various local cultures and consumer needs.
Buying Intent Signals for Innisfree
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Executive Team of Innisfree
As of April 2025, Innisfree' leadership includes:
Investors of Innisfree
Innisfree has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Amorepacific, Innisfree's parent company, experienced a key leadership transition with the appointment of a new CEO for Amorepacific Corporation in late 2023. Specific executive changes within the Innisfree brand division itself are less frequently publicized at the same corporate level.
Departures
New Appointments:
Technology (Tech Stack) used by Innisfree
Discover the tools Innisfree uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Innisfree Email Formats and Examples
Innisfree operates under its parent company, Amorepacific. Official corporate email formats for Amorepacific are not publicly disclosed for privacy and security reasons. However, common patterns for large corporations often include combinations like [first_initial][last_name]@[companydomain].com or [first_name].[last_name]@[companydomain].com. For specific inquiries related to Innisfree, utilizing the official contact forms on their website or customer service channels is recommended.
[first_initial][last_name]@[amorepacific.com] or [first_name].[last_name]@[amorepacific.com]
Format
j.doe@amorepacific.com
Example
60%
Success rate
News and media
Happi Magazine • February 28, 2024
Innisfree Expands Retail Presence with Sephora Canada & Kohl's
K-Beauty brand Innisfree announced its expansion into Sephora Canada, both in-store and online at Sephora.ca, and also launched at Kohl's. This move aims to make Innisfree's nature-inspired and effective skincare products more accessible to North American consumers....more
Korea JoongAng Daily • July 10, 2023
Innisfree reopens Myeong-dong flagship store with focus on sustainability
Innisfree, Amorepacific's affordable beauty brand, reopened its flagship store in Myeong-dong, central Seoul. The revamped store emphasizes sustainability and digital experiences, aiming to offer customers an immersive brand journey that highlights Innisfree's commitment to nature and eco-friendly practices....more
Premium Beauty News • February 22, 2023
Amorepacific’s Innisfree brand unveils new identity and global campaign
Innisfree, a naturalism beauty brand by Amorepacific, underwent a significant brand renewal, introducing a new logo and slogan: ‘Effective, Nature-Powered Skincare Discovered in Our Green Tea Farm.’ This refresh, accompanied by a new global campaign featuring Seventeen’s Mingyu, aims to strengthen its identity as a provider of natural and effective skincare solutions....more
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