What Does Ingenuity Do?

Total employees106
HeadquartersLondon
Founded2004

Ingenuity ABM is an award-winning, specialist Account-Based Marketing (ABM) agency dedicated to helping B2B brands identify, win, grow, and retain their most valuable accounts. They combine strategic thinking, data-driven insights, creative execution, and the latest marketing technology to deliver measurable results and drive revenue growth for their global B2B clients.

Where Is Ingenuity's Headquarters?

HQ Function

Serves as the central hub for strategic planning, client services leadership, creative development, technological innovation, and global operational management for their specialized ABM services.

Notable Features:

Located in The Biscuit Factory, a well-known, creatively repurposed historic industrial site in Bermondsey, offering a dynamic and inspiring workspace.

Work Culture:

Fosters a collaborative, innovative, and results-driven environment, characteristic of a specialist marketing agency. Emphasis is placed on teamwork, client success, and staying at the forefront of ABM strategies and technologies.

HQ Significance:

The London HQ is pivotal for serving a diverse UK and European B2B client base, accessing London's rich marketing and tech talent pool, and steering the company's overall strategic direction and service innovation.

Values Reflected in HQ: The choice of a creatively repurposed and historically significant location like The Biscuit Factory likely reflects Ingenuity ABM's values of innovation, transformation, adaptability, and building modern success on strong foundations.

Location:

Ingenuity ABM delivers its specialized account-based marketing services to B2B clients worldwide. Core functions such as strategic ABM consulting, multi-channel campaign design and execution, martech integration, sales enablement, and performance analytics are supported globally. Operations are primarily managed through its London headquarters and New York office, catering to diverse international markets and multinational corporations.

Street Address:

The Biscuit Factory, Block D, 100 Drummond Road

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Ingenuity Operate Around the World?

New York, NY, USA

Address: c/o Ingenuity, 500 7th Ave, New York, NY 10018

To strengthen Ingenuity ABM's presence in the significant North American market, enabling closer collaboration with US-based clients, tapping into the region's vast B2B ecosystem, and driving growth in the Americas.

Buying Intent Signals for Ingenuity

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ingenuity? Meet the Executive Team

As of April 2025, Ingenuity' leadership includes:

Chris Kemp - Founder & CEO (Ingenuity Group)
Duncan Collins - Managing Director
Emma Robson - Head of Client Services
Tom Groom - Head of ABM Technology
Lucy Cain - Head of Marketing

Who's Investing in Ingenuity?

Ingenuity has been backed by several prominent investors over the years, including:

Contentive (Acquired Ingenuity, including Ingenuity ABM, in November 2022)

What Leadership Changes Has Ingenuity Seen Recently?

Hire0
Exits0

No major public executive hires or exits directly within Ingenuity ABM's specific leadership team (Managing Director, Heads of Departments) have been widely reported in the last 12 months. The existing leadership continues to guide the company's ABM specialism under Contentive's ownership.

What Technology (Tech Stack) Is Used byIngenuity?

Discover the tools Ingenuity uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ingenuity Email Formats and Examples

Ingenuity ABM primarily uses the email format combining the employee's first name and last name, separated by a dot, followed by @ingenuityabm.com. This is a common professional email structure.

[first].[last]@ingenuityabm.com

Format

duncan.collins@ingenuityabm.com

Example

66%

Success rate

What's the Latest News About Ingenuity?

Ingenuity ABM BlogMay 28, 2024

Ingenuity ABM Explores AI Integration for B2B Marketing Success in ABM

Ingenuity ABM published an insightful article detailing practical strategies for leveraging Artificial Intelligence within Account-Based Marketing. The piece covers enhancing personalization, utilizing predictive analytics for account selection, and streamlining content generation to boost B2B marketing outcomes....more

Ingenuity ABM BlogApril 30, 2024

Ingenuity ABM Releases Comprehensive Guide on ABM Measurement and Reporting

Ingenuity ABM shared 'The Ultimate Guide to ABM Measurement and Reporting,' offering B2B marketers a detailed framework for effectively tracking, analyzing, and demonstrating the ROI of their Account-Based Marketing programs through key metrics and actionable insights....more

Ingenuity ABM BlogMarch 26, 2024

Ingenuity ABM Outlines Successful ABM Strategy for B2B SaaS Companies

Ingenuity ABM provided guidance on constructing effective Account-Based Marketing strategies tailored for B2B SaaS companies. The article highlights unique challenges and opportunities in the SaaS sector, focusing on customer acquisition, retention, and expansion through targeted ABM approaches....more

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