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Ingenuity ABM is an award-winning, specialist Account-Based Marketing (ABM) agency dedicated to helping B2B brands identify, win, grow, and retain their most valuable accounts. They combine strategic thinking, data-driven insights, creative execution, and the latest marketing technology to deliver measurable results and drive revenue growth for their global B2B clients.
Serves as the central hub for strategic planning, client services leadership, creative development, technological innovation, and global operational management for their specialized ABM services.
Located in The Biscuit Factory, a well-known, creatively repurposed historic industrial site in Bermondsey, offering a dynamic and inspiring workspace.
Fosters a collaborative, innovative, and results-driven environment, characteristic of a specialist marketing agency. Emphasis is placed on teamwork, client success, and staying at the forefront of ABM strategies and technologies.
The London HQ is pivotal for serving a diverse UK and European B2B client base, accessing London's rich marketing and tech talent pool, and steering the company's overall strategic direction and service innovation.
Ingenuity ABM delivers its specialized account-based marketing services to B2B clients worldwide. Core functions such as strategic ABM consulting, multi-channel campaign design and execution, martech integration, sales enablement, and performance analytics are supported globally. Operations are primarily managed through its London headquarters and New York office, catering to diverse international markets and multinational corporations.
The Biscuit Factory, Block D, 100 Drummond Road
London
England
United Kingdom
Address: c/o Ingenuity, 500 7th Ave, New York, NY 10018
To strengthen Ingenuity ABM's presence in the significant North American market, enabling closer collaboration with US-based clients, tapping into the region's vast B2B ecosystem, and driving growth in the Americas.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Ingenuity' leadership includes:
Ingenuity has been backed by several prominent investors over the years, including:
No major public executive hires or exits directly within Ingenuity ABM's specific leadership team (Managing Director, Heads of Departments) have been widely reported in the last 12 months. The existing leadership continues to guide the company's ABM specialism under Contentive's ownership.
Discover the tools Ingenuity uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Ingenuity ABM primarily uses the email format combining the employee's first name and last name, separated by a dot, followed by @ingenuityabm.com. This is a common professional email structure.
[first].[last]@ingenuityabm.com
Format
duncan.collins@ingenuityabm.com
Example
66%
Success rate
Ingenuity ABM Blog • May 28, 2024
Ingenuity ABM published an insightful article detailing practical strategies for leveraging Artificial Intelligence within Account-Based Marketing. The piece covers enhancing personalization, utilizing predictive analytics for account selection, and streamlining content generation to boost B2B marketing outcomes....more
Ingenuity ABM Blog • April 30, 2024
Ingenuity ABM shared 'The Ultimate Guide to ABM Measurement and Reporting,' offering B2B marketers a detailed framework for effectively tracking, analyzing, and demonstrating the ROI of their Account-Based Marketing programs through key metrics and actionable insights....more
Ingenuity ABM Blog • March 26, 2024
Ingenuity ABM provided guidance on constructing effective Account-Based Marketing strategies tailored for B2B SaaS companies. The article highlights unique challenges and opportunities in the SaaS sector, focusing on customer acquisition, retention, and expansion through targeted ABM approaches....more
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