What Does Influitive Do?

Total employees41
HeadquartersToronto
Founded2010

Influitive is a customer advocacy and engagement software company that helps businesses discover, nurture, and mobilize their advocates to drive referrals, references, reviews, and user-generated content. Founded in 2010, Influitive's platform, AdvocateHub, enables companies to build thriving communities of customer advocates who actively support marketing, sales, and product development efforts. By gamifying advocacy and providing personalized experiences, Influitive empowers organizations to transform customer enthusiasm into a powerful engine for growth, brand loyalty, and valuable market insights.

Where Is Influitive's Headquarters?

HQ Function

The Toronto headquarters serves as the central command for Influitive's global operations, including executive leadership, product development, engineering, marketing, sales strategy, finance, and customer success leadership.

Notable Features:

The office is located in a modern high-rise building, offering panoramic city views and designed with collaborative workspaces, meeting rooms equipped with modern technology, and common areas that foster employee interaction and innovation. Amenities often cater to a tech-forward workforce.

Work Culture:

Influitive's HQ fosters a dynamic, customer-obsessed, and innovative work culture. There's a strong emphasis on collaboration, continuous learning, and employee empowerment. The environment reflects the company's own principles of engagement and advocacy, often incorporating fun, team-building activities, and a sense of community.

HQ Significance:

As the birthplace and primary operational hub of Influitive, the Toronto HQ is significant for driving the company's vision, strategy, and technological innovation in the advocate marketing space. Its location in a major tech hub provides access to top talent and a supportive ecosystem.

Values Reflected in HQ: The headquarters' design and operational ethos reflect Influitive's core values, such as 'Customer Obsessed,' 'One Team,' 'Challenge & Commit,' and 'Embrace a Growth Mindset,' fostering an environment where these values can thrive.

Location:

While its physical headquarters are in Toronto, Canada, with a notable presence in the US, Influitive serves a global clientele. The company's platform is used by businesses worldwide, and its operations are structured to support international customers through direct sales, customer success teams (often working remotely or from strategic regional hubs), and partnerships. Key markets span North America, Europe, and the Asia-Pacific region.

Street Address:

121 Bloor Street East, Suite 900

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Influitive Operate Around the World?

Boston, MA/USA

Address: While specific office addresses can change, Influitive has historically maintained a significant presence in Boston, often utilizing flexible office spaces or having a dedicated site to support its US operations. (e.g., Previously noted at 77 Franklin St, Boston, MA 02110 - verify current status).

To strengthen Influitive's foothold in the key United States market, providing localized support, driving business development, and engaging with customers and partners within the American tech ecosystem.

Remote/Distributed

Address: N/A (Global Remote Workforce)

To attract diverse global talent, provide flexible working arrangements, and ensure comprehensive coverage and support for its international customer base across different time zones.

Buying Intent Signals for Influitive

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Influitive? Meet the Executive Team

As of April 2025, Influitive' leadership includes:

Dan McCall - Chief Executive Officer
Mark Organ - Founder & Board Member
Eric Goldwater - Chief Financial Officer
Tim Wearable - SVP, Engineering
Bailey Reggler - VP, Customer Experience and Advocacy
Ray Smith - VP, Global Sales

Who's Investing in Influitive?

Influitive has been backed by several prominent investors over the years, including:

Georgian Partners
TTV Capital
Leaders Fund
Export Development Canada (EDC)
Relay Ventures
ScaleUp Ventures
Hummer Winblad Venture Partners
Illuminate Ventures
First Round Capital
New Enterprise Associates (NEA)
Salesforce Ventures

What Leadership Changes Has Influitive Seen Recently?

Hire2
Exits0

Influitive has seen some key leadership appointments over the past year aimed at bolstering its engineering and sales functions. No major departures have been publicly highlighted, suggesting a period of strategic strengthening rather than significant turnover at the executive level.

New Appointments:

Tim Wearable, Tim Wearable appointed as SVP, Engineering, to spearhead technological innovation and development.
Ray Smith, Ray Smith joined as VP of Global Sales to expand Influitive's market reach and revenue growth.

What Technology (Tech Stack) Is Used byInfluitive?

Discover the tools Influitive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Influitive Email Formats and Examples

Influitive primarily utilizes the [first].[last]@influitive.com email format for its employees. This is the most common and reliable format. Other variations might exist but are less frequent.

first.last@influitive.com

Format

jane.doe@influitive.com

Example

90%

Success rate

What's the Latest News About Influitive?

Influitive BlogMay 7, 2024

Influitive news title: Influitive Launches Inaugural Product Advisory Council to Shape the Future of Advocacy

Influitive announced the formation of its first-ever Product Advisory Council (PAC), comprised of innovative customers and advocacy leaders. The PAC will provide strategic input to guide Influitive's product roadmap and innovation in the customer advocacy and community space....more

Influitive Press ReleaseOctober 24, 2023

Influitive news title: Influitive Appoints Tim Wearable as Senior Vice President of Engineering

Influitive announced the appointment of Tim Wearable as its new Senior Vice President of Engineering. Wearable will lead the company's engineering team and drive the technical vision for Influitive's industry-leading customer advocacy platform....more

Influitive Press ReleaseSeptember 19, 2023

Influitive news title: Influitive Welcomes Ray Smith as New Vice President of Global Sales

Influitive announced Ray Smith has joined the company as Vice President of Global Sales. Smith will be responsible for leading Influitive's global sales organization and driving revenue growth as the company continues to expand its market leadership in customer advocacy and community....more

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