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Indicative
What Does Indicative Do?
Indicative is a leading product analytics platform designed to help businesses understand and optimize the complete customer journey. It enables product managers, marketers, and data analysts to connect directly to their data warehouse and perform complex behavioral analysis without requiring SQL or custom coding. Key features include multipath funnels, cohort analysis, and segmentation. In January 2022, Indicative was acquired by mParticle, a leader in customer data infrastructure. As 'Indicative by mParticle,' it continues to empower data-driven decision-making by providing accessible and sophisticated analytics tools. The platform is known for its user-friendly interface and its ability to provide deep insights into user behavior to improve product engagement, conversion, and retention.
Where Is Indicative's Headquarters?
HQ Function
Serves as the central hub for mParticle's operations, including the team managing and developing the Indicative product analytics platform. This includes engineering, product development, sales, marketing, and executive leadership for the entire mParticle suite of services.
Notable Features:
Located in a modern office space in Manhattan, designed to foster collaboration and innovation. Likely features open-plan work areas, meeting rooms equipped with advanced technology, and amenities typical of a leading tech company.
Work Culture:
As part of mParticle, the work culture emphasizes innovation, customer-centricity, and data-driven decision-making. The environment is fast-paced, collaborative, and focused on solving complex customer data challenges. Employees are encouraged to take ownership and contribute to the company's growth.
HQ Significance:
New York City provides access to a rich talent pool, a thriving tech ecosystem, and proximity to many clients and partners, making it a strategic location for a customer data infrastructure and analytics company like mParticle.
Values Reflected in HQ: The headquarters, as part of mParticle's infrastructure, likely reflects values such as customer-centricity through dedicated client support spaces, innovation via modern technological setups, and collaboration through open-plan designs and shared amenities, supporting the development and delivery of advanced data solutions like Indicative.
Location:
As part of mParticle, Indicative's product analytics capabilities are available to customers globally. mParticle supports a worldwide client base with its customer data infrastructure, and the Indicative platform is integral to this offering. Global support is provided through mParticle's international teams and infrastructure, enabling businesses across various regions to leverage Indicative for deep user insights. While physical office presence is centered in key hubs like New York and London, the platform's reach and customer support are global, catering to diverse markets and industries.
Street Address:
25 W 26th St
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Indicative Operate Around the World?
London, UK
Address: Fora, 21-33 Great Eastern St, London EC2A 3EJ, UK
To cater to the growing customer base in the EMEA region for mParticle's offerings (including Indicative), providing localized support and services, and driving adoption of mParticle's customer data platform and integrated analytics tools.
Buying Intent Signals for Indicative
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Indicative? Meet the Executive Team
As of April 2025, Indicative' leadership includes:
Who's Investing in Indicative?
Indicative has been backed by several prominent investors over the years, including:
What Leadership Changes Has Indicative Seen Recently?
In the past 12-18 months, mParticle, which acquired Indicative, has made key executive appointments that influence its product strategy, including the Indicative platform. Indicative's original co-founders transitioned into senior roles at mParticle post-acquisition in early 2022.
New Appointments:
What Technology (Tech Stack) Is Used byIndicative?
Discover the tools Indicative uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Indicative Email Formats and Examples
Indicative is now part of mParticle. Email communications from the team working on Indicative would typically use mParticle's corporate email format. Common patterns at tech companies include first initial followed by last name, or first name separated by a dot from the last name. For mParticle, the most observed format is [first_initial][last]@mparticle.com.
[first_initial][last]@mparticle.com
Format
jsmith@mparticle.com
Example
75%
Success rate
What's the Latest News About Indicative?
mParticle Blog • October 5, 2023
Indicative by mParticle announces dbt Core™ adapter
Indicative by mParticle released a new dbt Core™ adapter, enabling users to seamlessly integrate their dbt models with Indicative for enhanced product analytics and business intelligence directly from their data warehouse....more
mParticle Blog • May 24, 2023
Warehouse-Native Product Analytics with Indicative by mParticle
mParticle highlights Indicative's warehouse-native capabilities, allowing businesses to run powerful product analytics directly on top of their existing cloud data warehouses like Snowflake, BigQuery, and Redshift....more
TechCrunch • January 19, 2022
mParticle acquires product analytics platform Indicative
mParticle, a customer data platform, announced its acquisition of Indicative, a product analytics platform. The move aims to help customers better understand and act on customer journey data by combining CDP capabilities with robust analytics....more
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