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Independent Age's Overview

Total employees140
HeadquartersLondon
Founded1863

Independent Age is a national charity in the United Kingdom dedicated to ensuring older people can live with dignity, choice, and purpose. They provide free, impartial information and advice on a wide range of topics crucial for later life, including money matters, housing options, health concerns, and social care. Through their comprehensive guides, website resources, and a free helpline, they empower older individuals, their families, and carers to navigate challenges and make informed decisions. Independent Age also actively campaigns on key issues affecting older people, such as pensioner poverty, social care reform, and loneliness, working to influence government policy and public attitudes to create a society that truly values and supports its aging population.

Where is Independent Age's Headquarters?

HQ Function

Serves as the central hub for strategic planning, national campaign coordination, development of information and advice services, fundraising, digital operations, and administrative functions for the charity.

Notable Features:

A modern, accessible office space designed to facilitate collaboration and efficiently manage the charity's national operations. While not an architectural landmark, it is practically equipped to support its mission.

Work Culture:

Characterized by a mission-driven, compassionate, and collaborative environment. Staff are dedicated to improving the lives of older people, with a strong emphasis on empathy, respect, evidence-based solutions, and making a tangible positive impact.

HQ Significance:

The headquarters is crucial for orchestrating Independent Age's UK-wide efforts, from developing and delivering direct support services to leading national advocacy campaigns, ensuring a cohesive and impactful approach to tackling issues faced by older individuals.

Values Reflected in HQ: The headquarters' operations and environment aim to embody Independent Age's core values: being informative, enabling, influential, independent, and compassionate in all aspects of their work for and with older people.

Location:

Independent Age's operations are primarily focused within the United Kingdom (England, Wales, Scotland, and Northern Ireland). They provide information, advice, and support services nationally, and campaign on UK-wide and devolved nation policies affecting older people. While they may engage with international networks or research on aging, their direct service delivery and primary advocacy efforts are UK-centric. They do not maintain operational offices outside the UK.

Street Address:

18 Avonmore Road

City:

London

State/Province:

N/A

Country:

United Kingdom

Independent Age's Global Presence

Cardiff, Wales, United Kingdom

Address: 4th Floor, South Gate House, Wood Street, Cardiff, CF10 1EW

To provide tailored support, advice, and robust advocacy for older people in Wales, championing their rights and ensuring their voices are heard on issues such as health, social care, and poverty within the devolved nation.

Buying Intent Signals for Independent Age

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Independent Age

As of April 2025, Independent Age' leadership includes:

Joanna Elson CBE - Chief Executive
Fran McSweeney - Director of External Affairs
Kuldeep Bajwa - Director of Finance and Resources
Pauline Smith - Director of People and Organisational Development
Simon Hewett-Avison - Director of Support Services

Investors of Independent Age

Independent Age has been backed by several prominent investors over the years, including:

As a registered charity, Independent Age is primarily funded by voluntary donations from individuals, legacies, grants from charitable trusts and foundations, and some corporate partnerships. It does not have 'investors' in the commercial sense.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No publicly announced new hires or exits within the core executive leadership team (Chief Executive and Directors) have been identified for Independent Age in the last 12 months. The senior leadership team appears to have maintained stability during this period.

Technology (Tech Stack) used by Independent Age

Discover the tools Independent Age uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Independent Age Email Formats and Examples

Independent Age does not publicly list its specific email format structure. However, common formats for UK charities and similar organizations often include combinations of first name, last name, or initials. A likely format could be [first].[last]@independentage.org or [first_initial][lastname]@independentage.org.

[first].[last]@independentage.org or [first_initial][lastname]@independentage.org

Format

example: j.smith@independentage.org or jsmith@independentage.org

Example

70%

Success rate

News and media

Independent Age30 May 2024

Independent Age news title: General Election 2024: What older people want the next government to deliver

Independent Age has launched its manifesto outlining key asks for the next UK government ahead of the 2024 General Election. The charity calls on all political parties to commit to five crucial pledges aimed at improving the lives of older people, including fixing the social care system, tackling pensioner poverty, and building more suitable homes....more

Independent Age26 March 2024

Independent Age news title: Older private renters hit by ‘perfect storm’ of rising rents and housing benefit freezes

A new report from Independent Age highlights the severe financial pressures faced by older people renting privately. The charity warns that a combination of escalating rents and frozen housing benefit levels is pushing many into poverty and housing insecurity, urging government action to address the crisis....more

Independent Age07 February 2024

Independent Age news title: Millions of older people forced to cut back on food and heating due to financial struggles

Independent Age research reveals that millions of older people across the UK are being forced to make dangerous cutbacks on essentials like food and heating due to the ongoing cost of living crisis. The charity calls for more targeted financial support to prevent widespread hardship....more

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