What Does Incentive Games Do?

Total employees66
HeadquartersEdinburgh
Founded2013

Incentive Games is a B2B software development company specializing in creating engaging free-to-play (F2P) and pay-to-play (P2P) games tailored for the sports, betting, and media industries. Their primary goal is to help clients, including sports betting operators, media organizations, and sports clubs worldwide, acquire new customers and retain existing ones through innovative and culturally relevant gaming experiences. They focus on delivering high-quality, bespoke games that drive user engagement and provide valuable data insights for their partners.

Where Is Incentive Games's Headquarters?

HQ Function

The Edinburgh headquarters serves as the central hub for core operations including game design and development, business strategy, client management, marketing, and administrative functions.

Notable Features:

While specific interior details are not widely publicized, being in Edinburgh offers access to a historic and culturally rich environment. The office likely fosters a creative and collaborative atmosphere conducive to game development.

Work Culture:

Incentive Games promotes a dynamic, innovative, and collaborative work culture. There's a strong emphasis on passion for sports and gaming, encouraging creativity, continuous learning, and a fun, inclusive environment where employees can thrive.

HQ Significance:

The Edinburgh HQ is pivotal as it positions Incentive Games within a key European tech ecosystem, providing access to skilled talent and fostering innovation in the competitive iGaming and sports technology sectors. It serves as the command center for its global outreach.

Values Reflected in HQ: The choice of Edinburgh and a modern workspace likely reflects company values such as innovation, quality, global ambition, collaboration, and a commitment to creating a positive and inspiring work environment for its team.

Location:

While headquartered in Edinburgh, Scotland, and with a significant presence in Nairobi, Kenya, Incentive Games serves a diverse global clientele. Their F2P and P2P gaming solutions are utilized by partners in various regions including Europe, Africa, North America, and Latin America. The company supports its international operations through a combination of its physical offices and remote teams, ensuring localized service and game deployment worldwide.

Street Address:

16A Annerdale Street Lane

City:

Edinburgh

State/Province:

Scotland

Country:

United Kingdom

Where Else Does Incentive Games Operate Around the World?

Nairobi, Kenya

Address: Operational office in Nairobi; specific public street address not listed. This supports Incentive Games (East Africa) Limited.

To lead Incentive Games' expansion across East Africa and the broader African continent by leveraging local market insights, building partnerships, and providing localized solutions to clients.

Buying Intent Signals for Incentive Games

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Incentive Games? Meet the Executive Team

As of April 2025, Incentive Games' leadership includes:

John Gordon - Chief Executive Officer & Co-founder
Duncan Forrester - Chief Product Officer & Co-founder
Craig Games - Chief Technology Officer
Jake Hatch - Commercial Director

Who's Investing in Incentive Games?

Incentive Games has been backed by several prominent investors over the years, including:

Yolo Investments
Oryx Gaming (now part of Bragg Gaming Group - historical investor/partner)
Various Private Angel Investors

What Leadership Changes Has Incentive Games Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major C-level executive hires or departures announced by Incentive Games in the past 12 months. The core leadership team appears to have remained stable, focusing on growth and product development.

What Technology (Tech Stack) Is Used byIncentive Games?

Discover the tools Incentive Games uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Incentive Games Email Formats and Examples

Incentive Games likely uses a common professional email format for its employees, typically based on their names. While the exact structure isn't officially published, a standard pattern is often [first].[last]@incentivegames.com or [first_initial][last]@incentivegames.com.

[first].[last]@incentivegames.com

Format

jane.doe@incentivegames.com

Example

75%

Success rate

What's the Latest News About Incentive Games?

SBC NewsMay 8, 2024

Incentive Games sees record month with 1.2m F2P players in March

Incentive Games announced a record-breaking March 2024, engaging 1.2 million unique players with its free-to-play (F2P) games. This milestone highlights significant growth in user acquisition for its operator partners and demonstrates the increasing popularity of their offerings....more

iGaming BusinessMarch 26, 2024

Incentive Games ready to ‘scale up’ with new South African partnership

Incentive Games has solidified a new partnership with a major South African operator to introduce its suite of F2P and P2P games. This collaboration is set to enhance player acquisition and retention strategies in the burgeoning South African market....more

European GamingFebruary 13, 2024

Incentive Games and Betsson Group Launch New F2P Game for Greek Market

Incentive Games partnered with Betsson Group to launch a new bespoke free-to-play game specifically designed for the Greek market, aiming to boost engagement and attract new users for Betsson's brand in Greece....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Incentive Games, are just a search away.