What Does Imperative Do?

Total employees35
HeadquartersSeattle
Founded2014

Imperative is a purpose-driven technology company that provides a B2B SaaS platform designed to help organizations build stronger, more engaged, and higher-performing teams by connecting employees to their individual purpose. Their solutions enable companies to measure and activate purpose at scale, leading to improved employee well-being, retention, engagement, and overall business outcomes. Imperative's research-backed tools and analytics empower both individuals to understand their unique purpose drivers and leaders to cultivate purpose-oriented cultures and talent strategies.

Where Is Imperative's Headquarters?

HQ Function

Serves as the primary center for strategic leadership, product innovation and development, engineering, sales, marketing, and administrative operations.

Notable Features:

While specific architectural details are not widely publicized, it's expected to be a modern office environment conducive to collaboration and reflecting the company's forward-thinking, purpose-driven ethos. Likely features amenities common in tech company HQs to support employee well-being and productivity.

Work Culture:

The work culture at Imperative's headquarters is centered around its core mission: fostering purpose. It emphasizes employee empowerment, continuous learning, open communication, collaboration, and a strong connection to the impact of their work. The environment aims to be inclusive and supportive.

HQ Significance:

The Seattle headquarters is the nerve center for Imperative's global mission, driving the research, development, and strategy that powers its platform and helps countless organizations unlock the potential of a purpose-driven workforce.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, collaboration, employee well-being, and a commitment to purpose, evident in its layout, amenities, and operational practices.

Location:

While its physical headquarters is in Seattle, USA, Imperative's SaaS platform and services are accessible to organizations globally. They support multinational corporations and distributed teams in implementing purpose-driven strategies across various countries. Their digital-first approach allows them to effectively serve clients primarily in English-speaking markets, with the capability to expand their reach as they grow, helping companies worldwide foster purpose within their workforce.

Street Address:

1501 Fourth Ave, Suite 2400

City:

Seattle

State/Province:

Washington

Country:

United States

Where Else Does Imperative Operate Around the World?

Primarily Seattle-based with a Distributed Workforce

Address: N/A - Supports remote work

The distributed workforce model enables Imperative to tap into a wider talent pool, support a flexible work culture, and effectively serve a geographically diverse client base without the need for numerous physical branch offices.

Buying Intent Signals for Imperative

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Imperative? Meet the Executive Team

As of April 2025, Imperative' leadership includes:

Aaron Hurst - CEO & Co-Founder
Laura B. Grealish - Chief Operating Officer
Dr. Ali Siminovsky - Head of Product & Research

Who's Investing in Imperative?

Imperative has been backed by several prominent investors over the years, including:

Andreessen Horowitz
Kapor Capital
Great Oaks Venture Capital
Draper Richards Kaplan Foundation
Lighter Capital
Technology Venture Partners
Comerica Bank

What Leadership Changes Has Imperative Seen Recently?

Hire0
Exits0

No major public announcements regarding executive new hires or departures at Imperative have been identified in the past 12 months. As a private company, such changes are not always widely publicized.

What Technology (Tech Stack) Is Used byImperative?

Discover the tools Imperative uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Imperative Email Formats and Examples

Imperative likely utilizes common professional email formats. The most probable patterns are [first].[last]@imperative.com or [first_initial][last]@imperative.com. Variations might exist depending on internal policies.

[first].[last]@imperative.com or [f][last]@imperative.com

Format

jane.doe@imperative.com or jdoe@imperative.com

Example

80%

Success rate

What's the Latest News About Imperative?

Imperative BlogOctober 5, 2023

Imperative Research Reveals the ROI of Purpose for Employee Well-being, Engagement, and Retention

Imperative released new research highlighting the significant return on investment for organizations that prioritize employee purpose. The study demonstrates strong correlations between purpose-driven work and improvements in employee well-being, engagement levels, and retention rates....more

Imperative BlogMay 16, 2023

Imperative Partners with UKG to Help Organizations Measure and Activate Purpose

Imperative announced a strategic partnership with UKG, a leading provider of HR, payroll, and workforce management solutions. This collaboration aims to integrate Imperative's purpose-assessment technology into UKG's platform, enabling more organizations to measure and activate purpose within their workforce....more

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