What Does Imparta Do?

Total employees151
HeadquartersLondon
Founded1997

Imparta is a global sales performance improvement company that helps B2B organizations drive significant uplift in sales results. They achieve this through a combination of research-based sales methodologies, consultative services, customized training programs, and innovative technology, including their award-winning Virtual Sales Academy® and AI-driven coaching tools. Imparta focuses on creating lasting behavioral change and delivering measurable ROI for its clients across various industries. Their approach is deeply analytical, data-driven, and tailored to the specific needs and context of each client, aiming to transform sales capabilities from foundational skills to strategic account management.

Where Is Imparta's Headquarters?

HQ Function

The London headquarters serves as the central hub for Imparta's global operations, strategic decision-making, research and development of sales methodologies, curriculum design, global client relationship management, and core administrative functions.

Notable Features:

The office is situated in a modern commercial building in a well-connected area of London, designed to foster collaboration and innovation.

Work Culture:

Imparta's HQ fosters a collaborative, client-centric, and intellectually stimulating work environment. There is a strong emphasis on continuous learning, professional development, and achieving excellence in sales performance improvement.

HQ Significance:

The London headquarters is significant as it's the birthplace of Imparta's core methodologies and the control center for its international operations, product innovation, and strategic partnerships.

Values Reflected in HQ: The headquarters' setup and operations reflect Imparta's core values of innovation, client success, rigor, and collaboration.

Location:

Imparta supports its clients globally through its main offices in London (EMEA) and Austin (North America), along with a dedicated presence in Sydney (APAC). They deliver sales training and performance improvement solutions in multiple languages and are adept at adapting their programs to diverse cultural and local market needs. Imparta also leverages its advanced technology platform, including virtual training and AI coaching tools, to support clients remotely across the world, ensuring consistent quality and impact regardless of location.

Street Address:

Lower Ground Floor, 100 Leman Street

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Imparta Operate Around the World?

Austin, Texas, USA

Address: Imparta Inc., 812 San Antonio Street, Suite 402, Austin, TX 78701, USA

To provide localized sales performance solutions and support to businesses across North America, adapting Imparta's global methodologies to the specific needs of the regional market.

Sydney, NSW, Australia

Address: Regional Presence; specific street address not publicly listed for general inquiries.

To cater to the growing demand for advanced sales effectiveness solutions in the APAC market, offering tailored programs and regional expertise to multinational and local companies.

Buying Intent Signals for Imparta

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Imparta? Meet the Executive Team

As of April 2025, Imparta' leadership includes:

Richard Barkey - Founder and CEO
Patricia Caughey - Chief Financial Officer
Ben Bennett - Chief Marketing Officer
Guy Dunkerley - Chief Product Officer

Who's Investing in Imparta?

Imparta has been backed by several prominent investors over the years, including:

Privately Held / Founder-Funded

What Leadership Changes Has Imparta Seen Recently?

Hire0
Exits0

Based on publicly available information, Imparta's senior executive team has remained stable, with no major new hires or departures announced in the past 12 months. The company continues to be led by its established leadership.

What Technology (Tech Stack) Is Used byImparta?

Discover the tools Imparta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Imparta Email Formats and Examples

Imparta likely utilizes common corporate email formats. The most probable patterns are variations of first name, last name, and initials.

[first].[last]@imparta.com

Format

richard.barkey@imparta.com

Example

85%

Success rate

What's the Latest News About Imparta?

Imparta Website NewsSeptember 1, 2023

Imparta’s Virtual Sales Academy wins two Brandon Hall Gold Awards

Imparta announced that its Virtual Sales Academy® (VSA) has been honored with two prestigious Gold awards in the Brandon Hall Group HCM Excellence Awards®. The VSA won Gold for Best Advance in Blended Learning and Best Use of Virtual Worlds for Learning....more

Imparta Website NewsJune 29, 2023

Imparta Named a Top Sales Training Company 2023 by Training Industry and Selling Power

Imparta has been recognized as a Top Sales Training Company in 2023 by both Training Industry and Selling Power magazine, highlighting its leadership and innovation in the sales training and enablement sector....more

Imparta Website BlogOctober 26, 2023

Imparta Launches New Sales AI Co-Pilot to Transform Sales Coaching

Imparta has launched an AI Co-Pilot for its sales training and coaching platform, designed to provide personalized feedback and enhance the effectiveness of sales coaching for B2B sales teams....more

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