Impact Group is a prominent U.S. sales and marketing agency dedicated to Consumer Packaged Goods (CPG) brands. They offer a comprehensive suite of services including retail merchandising, data analytics, category management, and headquarter sales, aiming to drive growth and market share for their clients. With a nationwide presence, Impact Group partners with brands of all sizes, from emerging businesses to established household names, to navigate the complexities of the retail landscape and connect with consumers effectively.
Central hub for strategic leadership, national sales coordination, marketing strategy, client management, and corporate operations for CPG brands.
Modern office facilities in downtown Boise, designed to foster collaboration and innovation among teams.
A dynamic, results-oriented culture focused on client success, teamwork, and data-driven strategies. Employees often describe it as fast-paced and collaborative, with opportunities for growth in the CPG industry.
Strategically located to oversee nationwide operations, the Boise HQ centralizes key decision-making and supports Impact Group's extensive network of retail and brand partnerships across the US.
Impact Group primarily operates within the United States, providing nationwide sales and marketing services for CPG brands. They have a significant presence across all major U.S. markets, with strategically located offices to support key retail accounts and regional brand needs. Currently, their core operations and client base are focused on the domestic U.S. market.
800 W Main St #1460
Boise
Idaho
USA
Address: Specific street address not publicly listed for all regional offices. Rogers office serves Walmart & Sam's Club.
Dedicated to managing and growing client business with major retailers headquartered or with significant operations in the Bentonville/Rogers area.
Address: Specific street address not publicly listed for all regional offices. Cincinnati office serves Kroger.
To provide localized support and strategic engagement for brands working with Kroger, a major national retailer.
Address: Specific street address not publicly listed for all regional offices. Minneapolis office serves Target & Best Buy.
Manages relationships and strategies for clients with Target and Best Buy, leveraging proximity to their corporate headquarters.
Address: Specific street address not publicly listed for all regional offices.
To serve key retail partners and CPG brands, driving growth and market presence in the Southeast region.
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As of April 2025, Impact Group' leadership includes:
Impact Group has been backed by several prominent investors over the years, including:
Impact Group has strengthened its executive team with key appointments in People Operations and Strategy & Operations over the past 12-18 months, indicating a focus on organizational development and strategic growth. No major executive departures have been publicly announced recently.
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Impact Group primarily uses the [first_initial][last]@impactgrp.com email format (e.g., jdoe@impactgrp.com). This is the most common pattern observed for company employees. Other formats might exist but are less prevalent.
flast@impactgrp.com
Format
jdoe@impactgrp.com
Example
70%
Success rate
PR Newswire • November 2, 2023
Impact Group announced its acquisition of Cluep Inc., an AI-powered mobile advertising platform, enhancing its digital marketing and consumer targeting capabilities for CPG brands....more
PR Newswire • August 1, 2023
Impact Group has acquired Align Business Development Agency (BDA), a sales and marketing agency specializing in emerging natural and specialty CPG brands, to expand its services in this high-growth sector....more
Impact Group Website / PR • February 14, 2023
Impact Group announced the appointment of Adam Mok P. Sia as its new Chief Strategy & Operations Officer to lead the company's strategic planning and operational efficiency efforts....more
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