ILIA Beauty
ILIA Beauty's Overview
ILIA Beauty is a prestige line of clean color cosmetics, founded by Sasha Plavsic in 2011. The brand is renowned for its skin-centric approach, merging high-performance makeup with nourishing skincare ingredients. ILIA focuses on creating pure, ethical, and sustainable products that are gentle on the skin and the environment. Their philosophy centers on the idea that skincare and makeup should be one, offering vibrant pigments and effective formulas without compromising on safety or quality. Acquired by Famille C Participations (the Courtin-Clarins family holding company) in 2022, ILIA continues to expand its presence in the conscious beauty market.
Where is ILIA Beauty's Headquarters?
HQ Function
The headquarters serves as the central command for ILIA Beauty, overseeing global brand strategy, innovative product research and development, marketing campaigns, digital presence, and operational logistics to deliver its skin-centric clean makeup worldwide.
Notable Features:
The office likely embodies ILIA's clean, minimalist aesthetic, emphasizing natural light, open collaborative spaces, and sustainable materials, designed to inspire creativity and well-being. Specific architectural details are not widely publicized.
Work Culture:
ILIA fosters a mission-driven work culture centered on innovation in clean beauty, sustainability, and inclusivity. Employees often share a passion for high-performing, ethical products, contributing to a dynamic, collaborative, and forward-thinking environment.
HQ Significance:
As the nerve center for a pioneering clean beauty brand, the headquarters directs ILIA's global strategy, product innovation, and brand messaging, significantly influencing trends in the conscious beauty market and steering its growth post-acquisition.
Values Reflected in HQ: The headquarters' design and operations likely mirror ILIA's core values: transparency (potentially through open-plan layouts), sustainability (eco-friendly materials, recycling programs), innovation (spaces conducive to R&D), and efficacy (a professional environment focused on quality).
Location:
ILIA Beauty products are available to consumers globally through its direct-to-consumer website (iliabeauty.com) and an extensive network of prestigious retail partners. Key retailers include Sephora (North America, Europe, Asia), Credo Beauty, Space NK (UK & Europe), Mecca (Australia & New Zealand), and other select department stores and boutiques worldwide. This multi-channel distribution strategy ensures accessibility across North America, Europe, Australia, and other key international markets. The acquisition by Famille C Participations further supports its global expansion and operational capabilities.
Street Address:
2790 Gateway Rd
City:
Carlsbad
State/Province:
California
Country:
United States
ILIA Beauty's Global Presence
Europe (Regional Coordination)
Address: Specific office address not publicly listed; operations likely coordinated through parent company (Famille C Participations) or key regional partners.
To ensure effective brand penetration, maintain regulatory compliance across different EU countries, and foster customer engagement within the diverse European clean beauty market, often leveraging existing infrastructures for efficiency.
Buying Intent Signals for ILIA Beauty
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Executive Team of ILIA Beauty
As of April 2025, ILIA Beauty' leadership includes:
Investors of ILIA Beauty
ILIA Beauty has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following the acquisition by Famille C Participations in early 2022, ILIA Beauty's executive leadership, helmed by Founder Sasha Plavsic and CEO Lynda Berkowitz, has remained stable. No major high-profile executive hires or departures have been publicly announced in the immediate past 12 months, indicating a period of focused execution, integration, and strategic growth under the established leadership.
Technology (Tech Stack) used by ILIA Beauty
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ILIA Beauty Email Formats and Examples
ILIA Beauty likely utilizes standard corporate email formats. Common structures include combinations of first name, last name, or first initial with the last name, followed by '@iliabeauty.com'.
[first].[last]@iliabeauty.com
Format
sasha.plavsic@iliabeauty.com
Example
80%
Success rate
News and media
Beauty Independent • January 16, 2024
ILIA Beauty Launches The Base Face Milk To Kick Off 2024
ILIA Beauty introduced The Base Face Milk, a lightweight skin-prep essence, marking its first major launch of 2024. The product emphasizes skin barrier support and hydration, aligning with the brand's skin-centric makeup philosophy and commitment to multi-tasking formulas....more
Glossy • November 7, 2023
As ‘Clean Beauty’ Evolves, ILIA Doubles Down on Makeup-Skincare Hybrids
ILIA Beauty continues to focus on its successful strategy of creating makeup-skincare hybrid products. This approach helps the brand adapt to the evolving 'clean beauty' landscape by emphasizing efficacy, ingredient transparency, and multi-functional benefits that resonate with modern consumers seeking value and performance....more
ILIA Beauty / Pact Collective • May 1, 2024
ILIA Beauty Reinforces Commitment to Sustainability Through Pact Collective Partnership
ILIA Beauty continues its commitment to sustainability by actively promoting its partnership with Pact Collective. This program facilitates the recycling of hard-to-recycle beauty packaging, helping customers reduce landfill waste and supporting a more circular economy within the beauty industry....more
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