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Il Gufo is a leading Italian luxury fashion brand specializing in high-quality clothing and accessories for children, from newborns to age 14. Founded in 1980 by Giovanna Miletti, the brand is celebrated for its meticulous attention to detail, exquisite craftsmanship, use of fine materials, and elegant yet child-appropriate designs. Il Gufo embodies Italian style and quality, creating collections that are both sophisticated and practical for everyday wear and special occasions. The company is committed to sustainable practices and the well-being of children, which is reflected in their production processes and material choices.
The headquarters in Asolo serves as the central hub for Il Gufo's global operations, including design, product development, strategic management, marketing, and administration.
While specific architectural details are not widely publicized, the facility is expected to reflect the brand's commitment to quality and Italian aesthetics, likely incorporating modern design studios and administrative offices within a region known for its artisanal heritage.
The work culture at Il Gufo likely emphasizes creativity, passion for children's fashion, meticulous attention to detail, and a collaborative environment. Being an Italian family-founded company, it may also foster a sense of community and dedication to craftsmanship.
The Asolo headquarters is significant as it's the birthplace of the brand's designs and the core of its operational and strategic decision-making, maintaining the authentic Italian identity of Il Gufo.
Il Gufo has a significant global presence, with its collections sold in over 30 countries. This is achieved through a network of flagship mono-brand stores, prestigious multi-brand boutiques, and high-end department stores across Europe (especially Italy, UK, Russia), Asia (China, Japan, South Korea, Middle East), and North America. The brand also participates in major international children's fashion trade fairs like Pitti Immagine Bimbo in Florence to connect with global buyers and media.
Via dell'Industria, 3/5
Asolo
Treviso (TV)
Italy
Address: Via Manzoni, 41, 20121 Milano MI, Italy (Showroom)
To strengthen brand presence in a global fashion hub, manage key accounts, and support marketing and PR activities in Italy and internationally.
Address: Information on a permanent office/showroom address in New York can vary; often they utilize temporary showrooms or work through local agencies/distributors. For instance, they participate in events like Children's Club New York.
To expand and manage Il Gufo's brand presence and sales network within the significant US and Canadian markets.
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As of April 2025, Il Gufo' leadership includes:
Il Gufo has been backed by several prominent investors over the years, including:
The most significant recent corporate event was the acquisition of a majority stake in Il Gufo by Alto Partners SGR in late 2023. Existing management, including CEO Alessandra Chiavelli, was confirmed to continue leading the company, ensuring leadership stability and continuity for its growth strategy. No other major public announcements of executive hires or exits have been noted in the immediate 12-month period following this transition.
Discover the tools Il Gufo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Il Gufo likely follows common corporate email formatting conventions. Based on typical Italian company structures and publicly available information, the most probable format involves a combination of first initial and last name.
[first_initial].[last_name]@ilgufo.com
Format
a.chiavelli@ilgufo.com
Example
80%
Success rate
Pambianco News • November 20, 2023
Italian private equity firm Alto Partners SGR has acquired a majority stake in luxury children's wear brand Il Gufo from Argos Wityu. The deal aims to support Il Gufo's international expansion and further development, with CEO Alessandra Chiavelli continuing to lead the company....more
FashionNetwork.com • January 17, 2024
Il Gufo presented its Fall/Winter 2024-25 collection at Pitti Bimbo 98, emphasizing its commitment to sustainability. The collection draws inspiration from nature and incorporates eco-friendly materials and practices, showcasing the brand's dedication to responsible fashion for children....more
MF Fashion • July 5, 2023
Il Gufo announced the appointment of a new style coordinator, Giusy Bettoni, with previous experience at Chanel, to oversee the brand's collections. This move signals a strategic step towards further elevating the brand's design and creative direction....more
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