Ignition
Ignition's Overview
Ignition (formerly Practice Ignition) is the world's first client engagement and commerce platform designed specifically for professional services businesses, such as accounting and bookkeeping firms. It streamlines client onboarding, proposal creation, digital engagement letters, automated billing, and payment collection. Ignition aims to help these businesses enhance efficiency, improve cash flow, ensure compliance, and elevate the client experience. Their core mission is to empower professional services firms to build lasting, profitable client relationships by transforming how they engage with and get paid by their clients.
Where is Ignition's Headquarters?
HQ Function
Serves as the global headquarters, housing key leadership, core product development, engineering teams, marketing strategy, and global operational management.
Notable Features:
Modern office space located in a technology-focused precinct, designed to foster collaboration and innovation among teams. Likely features open-plan work areas, meeting rooms with modern tech, and breakout spaces.
Work Culture:
Ignition fosters a dynamic, innovative, and customer-centric work culture. It emphasizes collaboration, continuous learning, and a passion for solving the challenges faced by professional services firms. Employees often highlight a supportive team environment and opportunities for growth.
HQ Significance:
The Sydney headquarters is the originating hub of Ignition, driving its global vision, product roadmap, and company culture. It remains central to its strategic decision-making and international expansion.
Values Reflected in HQ: The headquarters likely reflects Ignition's values of innovation, collaboration, and client focus through its layout, technology enablement, and spaces designed for teamwork and creative problem-solving.
Location:
Ignition serves a worldwide client base of accounting, bookkeeping, and other professional services firms. Its global operations are supported by its primary platform and strategically positioned offices in Sydney (Global HQ), Austin (US), Toronto (Canada), London (EMEA HQ), and Manila (Global Support). This international footprint enables Ignition to deliver localized sales, marketing, customer success, and 24/7 support, catering to diverse market needs.
Street Address:
Level 2, 608 Harris St
City:
Ultimo
State/Province:
NSW
Country:
Australia
Ignition's Global Presence
Austin, Texas, USA
Address: 801 Barton Springs Rd, Austin, TX 78704, USA
To cater to and expand Ignition's significant and growing client base in the United States, providing localized support and fostering market presence.
Toronto, Ontario, Canada
Address: 325 Front St W, 4th Floor, Toronto, ON M5V 2Y1, Canada
To address the specific needs of the Canadian market, drive growth within Canada, and provide dedicated regional support.
London, United Kingdom
Address: Fora, 21-33 Great Eastern Street, London EC2A 3EJ, United Kingdom
To expand Ignition's presence in the UK and broader EMEA markets, offering solutions adapted to local business practices and regulations.
Taguig, Metro Manila, Philippines
Address: Picadilly Star Building, 4th Avenue Corner 27th Street, Bonifacio Global City, Taguig, 1634 Metro Manila, Philippines
To provide comprehensive, round-the-clock global customer support and enhance operational efficiency by leveraging skilled talent in the region.
Buying Intent Signals for Ignition
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Ignition
As of April 2025, Ignition' leadership includes:
Investors of Ignition
Ignition has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As of late May 2024, based on publicly available information and company announcements, there have been no major C-suite executive new hires or departures announced by Ignition within the preceding 12 months. The existing leadership team appears stable and focused on executing the company's growth strategy.
Technology (Tech Stack) used by Ignition
Discover the tools Ignition uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Ignition Email Formats and Examples
Ignition commonly uses the [first].[last]@ignitionapp.com email format (e.g., jane.doe@ignitionapp.com). Another potential, though less common, format could be [first_initial][last]@ignitionapp.com (e.g., jdoe@ignitionapp.com). The [first].[last] structure is generally the most prevalent for professional communication.
[first].[last]@ignitionapp.com
Format
jane.doe@ignitionapp.com
Example
90%
Success rate
News and media
Ignition Blog • February 29, 2024
Ignition innovations: New AI features and more to transform your firm
Ignition unveiled a suite of new AI-powered features and platform enhancements aimed at helping accounting and professional services firms streamline operations, improve client communication, and optimize proposal creation processes....more
Ignition Blog • December 14, 2023
Ignition recognized as a leader in G2’s Winter 2024 Grid® Reports
Ignition announced its recognition as a leader in multiple categories in G2's Winter 2024 Grid Reports, including Proposal Software, E-Signature, Client Onboarding, and Billing, based on verified user reviews and market presence....more
Ignition Blog • November 9, 2023
Ignition recognized in Deloitte’s Technology Fast 50 Australia and Fast 500 APAC 2023 awards
Ignition was featured in the Deloitte Technology Fast 50 Australia and the Technology Fast 500 Asia Pacific awards for 2023, highlighting its significant revenue growth and ongoing technological innovation in the professional services sector....more
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