What Does IELLO Do?

Total employees61
HeadquartersHeillecourt
Founded2004

IELLO is an internationally recognized publisher and distributor of board games, card games, and miniatures, founded in 2004 by Cédric Barbé and Patrice Boule. Headquartered near Nancy, France, with significant operations in the USA and China, IELLO is celebrated for its high-quality, engaging, and beautifully designed games that appeal to families, casual players, and dedicated hobbyists. Popular titles include the 'King of Tokyo' series, 'Bunny Kingdom,' 'Decrypto,' 'The Animals of Baker Street,' and 'Ancient Knowledge.' IELLO is committed to fostering memorable social experiences through innovative game mechanics, captivating artwork, and compelling themes, distributing its products worldwide in numerous languages.

Where Is IELLO's Headquarters?

HQ Function

Serves as the primary center for IELLO's global operations, encompassing game design and development, international publishing strategy, marketing, sales coordination, and central administrative functions.

Notable Features:

The headquarters likely combines modern office spaces for creative and administrative teams with warehouse facilities for managing European distribution. While specific architectural details are not widely publicized, the environment is tailored to support the collaborative nature of game publishing.

Work Culture:

IELLO fosters a creative, passionate, and collaborative work environment, driven by a shared love for board games. The culture emphasizes innovation, meticulous playtesting, attention to detail in production, and a friendly, enthusiastic approach to the gaming community.

HQ Significance:

As the birthplace and central nervous system of IELLO, the French headquarters is pivotal for strategic decision-making, product development, and maintaining the company's unique brand identity and quality standards in the competitive global board game market.

Values Reflected in HQ: The headquarters operations reflect IELLO's core values of creativity, innovation, quality, fun, community engagement, and a passion for bringing people together through games.

Location:

IELLO maintains a strong global presence with primary offices in France (Global HQ), the USA (North American HQ), and China (Asian Operations). These key locations support a worldwide network for game design, development, localization, manufacturing liaison, marketing, sales, and distribution. IELLO games are translated into numerous languages and sold in dozens of countries, supported by participation in major international game fairs like Essen Spiel (Germany) and Gen Con (USA).

Street Address:

9 avenue des Erables, Lot 341

City:

Heillecourt

State/Province:

Grand Est

Country:

France

Where Else Does IELLO Operate Around the World?

Las Vegas, Nevada/USA

Address: 5550 Painted Mirage Rd, Suite 320, Las Vegas, NV 89149

To effectively penetrate and serve the large North American board game market, handle localization, manage relationships with regional distributors and retailers, and organize presence at key industry events like Gen Con and GAMA.

Shanghai/China

Address: IELLO (Shanghai) Cultural Development Co., Ltd., Minhang District, Shanghai, China (Specific street address: Rm. 202, No. 1, Lane 123, Shenmei Road)

To tap into the expanding Asian board game market, oversee production quality and logistics with local manufacturers, and adapt IELLO's game portfolio to suit regional preferences and distribution channels.

Buying Intent Signals for IELLO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading IELLO? Meet the Executive Team

As of April 2025, IELLO' leadership includes:

Patrice Boule - Co-founder & President, IELLO Group
Hicham Ayoub Bedran - CEO, IELLO Group
Cédric Barbé - Co-founder
Stephan Brissaud - COO, IELLO USA

Who's Investing in IELLO?

IELLO has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has IELLO Seen Recently?

Hire0
Exits0

As a privately held company, IELLO does not frequently publicize executive changes. No major public announcements regarding executive hires or exits have been identified in the last 12 months, suggesting stability in its core leadership team.

What Technology (Tech Stack) Is Used byIELLO?

Discover the tools IELLO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

IELLO Email Formats and Examples

While IELLO's specific internal email format isn't publicly listed, common patterns for professional communication in similar companies include [first_initial][last]@[domain] or [first].[last]@[domain]. For IELLO, this would likely apply to their main domain (iello.fr) or regional domains (iellousa.com).

[first_initial][last]@iello.fr (e.g., pboule@iello.fr) or [first].[last]@iello.fr (e.g., patrice.boule@iello.fr)

Format

h.bedran@iello.fr

Example

75%

Success rate

What's the Latest News About IELLO?

ICv2February 15, 2024

IELLO to Release 'King of Tokyo: Duel' to Retail Market

IELLO announced the upcoming retail release of 'King of Tokyo: Duel,' a new two-player standalone board game by renowned designer Richard Garfield. The game, part of the highly successful 'King of Tokyo' franchise, is slated for a Q2 2024 release....more

BoardGameGeek NewsAugust 1, 2023

IELLO Showcases Diverse Lineup Including 'The Animals of Baker Street' at Gen Con 2023

IELLO had a significant presence at Gen Con 2023, unveiling and demoing several new and upcoming titles. Among the highlights were the cooperative deduction game 'The Animals of Baker Street,' the monster-bashing 'King of Monster Island,' and the quirky hotel management game 'Hellton Palace,' attracting considerable interest from attendees....more

Tabletop Gaming MagazineMarch 21, 2023

IELLO Announces Engine-Building Card Game 'Ancient Knowledge'

IELLO revealed 'Ancient Knowledge,' an engine-building card game where players erect monuments and acquire artifacts to leave behind a legacy. Designed by Rémi Mathieu, the game was announced for a Q2 2023 release, promising strategic depth and historical themes....more

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