What Does IDology Do?

Total employees152
HeadquartersAtlanta
Founded2003

Idology, now part of GBG, is a trusted leader in digital identity verification and fraud prevention. It provides multi-layered identity solutions to help businesses onboard customers quickly, reduce fraud, meet compliance regulations, and create a secure and seamless user experience. Its services are utilized across sectors like financial services, healthcare, retail, and government to verify identities in real-time and mitigate risks associated with fraudulent activities.

Where Is IDology's Headquarters?

HQ Function

Serves as the main U.S. operational hub for Idology's identity verification and fraud prevention solutions, including product development, sales, and customer support for the Americas region under GBG.

Notable Features:

Modern office space within a prominent business district, designed to foster collaboration and innovation for a leading technology firm. Features open-plan work areas and advanced technology infrastructure.

Work Culture:

A dynamic and innovative work environment focused on cutting-edge technology in identity verification. As part of GBG, it emphasizes collaboration, customer-centricity, and continuous learning. Employees often work on challenging projects aimed at combating fraud and enhancing digital trust.

HQ Significance:

The Atlanta office is strategically important for serving Idology's extensive U.S. client base and driving innovation in the North American identity verification market. It represents GBG's significant presence in the region.

Values Reflected in HQ: The office environment and operations reflect values of innovation, security, integrity, and customer focus, which are central to Idology's mission in the digital identity space.

Location:

While Idology's primary market focus has historically been North America, as part of GBG plc, its solutions and expertise are now leveraged within GBG's global footprint. GBG operates in numerous countries across Europe, Asia-Pacific, and the Americas, enabling Idology's technology to support international clients and global identity verification needs. This includes multi-jurisdictional compliance, access to global data sources for verification, and support for businesses expanding internationally.

Street Address:

3475 Piedmont Road NE, Suite 1400

City:

Atlanta

State/Province:

Georgia

Country:

USA

Where Else Does IDology Operate Around the World?

Redwood City, California, USA

Address: 2000 Seaport Blvd #430, Redwood City, CA 94063, USA

Serves as a strategic location for engaging with technology partners and clients in Silicon Valley and the broader West Coast market, contributing to the growth of Idology's services within the region.

Buying Intent Signals for IDology

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading IDology? Meet the Executive Team

As of April 2025, IDology' leadership includes:

Christina Luttrell - Chief Identity & Trust Officer, GBG (Former CEO of Idology)
Scott Marquardt - President, Americas, GBG
Gus Tomlinson - Chief Product Officer, GBG
Dev Dhiman - CEO, GBG (effective September 2024)

Who's Investing in IDology?

IDology has been backed by several prominent investors over the years, including:

GBG plc (Parent Company since 2019 acquisition)
Great Hill Partners (Pre-acquisition historical investor)

What Leadership Changes Has IDology Seen Recently?

Hire2
Exits1

GBG, Idology's parent company, has experienced notable global executive transitions in the past year. Gus Tomlinson was appointed Chief Product Officer in January 2024, influencing product strategy for solutions including Idology's. Dev Dhiman was announced in May 2024 as the upcoming CEO of GBG, succeeding Chris Clark, effective September 2024.

Departures

Chris Clark, Chris Clark to step down as CEO of GBG.

New Appointments:

Gus Tomlinson, Gus Tomlinson appointed as Chief Product Officer for GBG.
Dev Dhiman, Dev Dhiman appointed as the next CEO of GBG.

What Technology (Tech Stack) Is Used byIDology?

Discover the tools IDology uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

IDology Email Formats and Examples

While Idology's exact email format is not publicly confirmed, companies of its nature, especially after acquisition by GBG, often use common corporate patterns. The most likely format would involve the employee's first name and last name, or an initial and last name, followed by '@idology.com' or potentially '@gbgplc.com' for newer or globally integrated roles.

[first].[last]@idology.com or [first_initial][last]@idology.com

Format

jane.doe@idology.com or jdoe@idology.com

Example

75%

Success rate

What's the Latest News About IDology?

GBG Plc NewsJune 5, 2024

Idology news title: GBG FY24 Results: Strong Growth in Identity with Positive Outlook for Idology Solutions

GBG plc announced its full-year results for FY24, noting robust growth in its identity verification and fraud prevention segments, significantly driven by its North American operations (Idology). The company reported increased adoption of its digital identity solutions as businesses continue to prioritize security and compliance....more

Business WireApril 19, 2023

Idology news title: Idology Launches Consortium Data-Sharing Network to Combat First-Party Fraud

Idology announced the launch of a new data-sharing network aimed at helping businesses collaboratively fight first-party fraud. This initiative leverages anonymized data insights from participating organizations to identify and prevent fraudulent activities more effectively....more

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