IDEAL OF SWEDEN
IDEAL OF SWEDEN's Overview
IDEAL OF SWEDEN is a Swedish fashion and lifestyle brand specializing in premium phone accessories. Founded in 2013, the company designs and sells fashion-forward phone cases, chargers, cables, clutches, and other mobile accessories inspired by the latest trends in fashion and interior design. Their products aim to be functional while serving as style statements, emphasizing quality materials and aesthetic appeal. IDEAL OF SWEDEN operates globally, primarily through its e-commerce platform and collaborations with retailers and influencers.
Where is IDEAL OF SWEDEN's Headquarters?
HQ Function
The Norrköping headquarters serves as the core for design, product development, marketing strategy, global logistics, e-commerce operations, and corporate management.
Notable Features:
While specific architectural details are not widely publicized, the office likely embodies the brand's modern, stylish, and Scandinavian design ethos, fostering a creative and collaborative environment.
Work Culture:
The work culture at IDEAL OF SWEDEN is likely dynamic, fast-paced, and fashion-driven, with a strong emphasis on innovation, design excellence, digital marketing, and teamwork to stay ahead in the competitive accessories market.
HQ Significance:
As the birthplace and central command of the brand, the Norrköping HQ is pivotal for maintaining brand consistency, driving innovation, and managing its rapid international growth.
Values Reflected in HQ: The headquarters' operations and environment likely reflect values of quality, design, innovation, customer focus, and a trendy, aspirational lifestyle.
Location:
IDEAL OF SWEDEN supports its global customer base through a robust e-commerce platform shipping to over 100 countries. Functions supported globally include digital marketing, international sales, customer support, influencer collaborations, and localized market strategies. They leverage strategically located distribution centers to facilitate efficient worldwide shipping and returns.
Street Address:
Gamla Rådstugugatan 30
City:
Norrköping
State/Province:
Östergötland
Country:
Sweden
IDEAL OF SWEDEN's Global Presence
Global (Various)
Address: Not publicly listed for specific office branches beyond HQ. Operations are supported by regional distribution centers and remote teams.
To support market penetration, customer service, and logistics in key international markets across Europe, North America, and Asia-Pacific.
Buying Intent Signals for IDEAL OF SWEDEN
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Executive Team of IDEAL OF SWEDEN
As of April 2025, IDEAL OF SWEDEN' leadership includes:
Investors of IDEAL OF SWEDEN
IDEAL OF SWEDEN has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant recent executive change was the appointment of Henrik Nilsmo as CEO in late 2023, aimed at steering the company's next phase of growth and international expansion. The founders remain active in key strategic roles.
New Appointments:
Technology (Tech Stack) used by IDEAL OF SWEDEN
Discover the tools IDEAL OF SWEDEN uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
IDEAL OF SWEDEN Email Formats and Examples
IDEAL OF SWEDEN likely uses standard corporate email formats. The most common patterns involve combinations of first name, last name, and initials.
[first].[last]@idealofsweden.com
Format
jane.doe@idealofsweden.com
Example
85%
Success rate
News and media
Breakit.se / Company Press • 2023-09-06
IDEAL OF SWEDEN Appoints Henrik Nilsmo as New CEO
IDEAL OF SWEDEN announced the appointment of Henrik Nilsmo as its new Chief Executive Officer. Nilsmo, with a background from companies like NA-KD, is expected to lead the fashion accessories brand into its next phase of international expansion and growth. Co-founder Joachim Angelton transitions to a role focusing on growth initiatives....more
Altor News / Cision • 2020-12-17
Altor to partner with IDEAL OF SWEDEN
Altor Fund V signed an agreement to acquire a majority stake in IDEAL OF SWEDEN. The founders, Joachim Angelton and Filip Ummer, were to retain a significant stake and continue to develop the company in partnership with Altor, aiming to accelerate growth and international expansion....more
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