iCrossing
iCrossing's Overview
iCrossing is a digital marketing agency established in 1998, renowned for its proficiency in search marketing, content creation, data analytics, and building connected brand experiences. Acquired by Hearst Corporation in 2010, iCrossing now operates as a key part of Hearst's marketing services, leveraging the media giant's resources and audience reach. It focuses on delivering performance-driven digital strategies for a diverse range of clients globally, helping them navigate the complex digital landscape and achieve measurable results.
Where is iCrossing's Headquarters?
HQ Function
Central point for strategic digital marketing initiatives, client management, and collaboration with various Hearst divisions.
Notable Features:
Hearst Tower, an iconic Pritzker Prize-winning skyscraper, known for its sustainable 'diagrid' design and being NYC's first LEED Gold certified office building.
Work Culture:
Within Hearst, the culture fosters innovation, data-centric decision-making, and collaboration, benefiting from the dynamic environment of a leading global media and information company.
HQ Significance:
Symbolizes the integration of iCrossing's specialized digital expertise within a powerful media conglomerate, enhancing its service capabilities and market reach.
Values Reflected in HQ: Embodies innovation, sustainability, respect for heritage, and a forward-looking approach to media and marketing.
Location:
Leveraging Hearst's extensive global network, iCrossing's digital marketing services are available to clients worldwide. Hearst has offices in major international markets, enabling iCrossing to deliver tailored digital strategies, campaign management, SEO, content, and analytics services across North America, Europe, Asia, and beyond. This global footprint ensures localized expertise and culturally relevant marketing solutions.
Street Address:
300 W 57th St
City:
New York
State/Province:
NY
Country:
USA
iCrossing's Global Presence
London, UK
Address: House of Hearst, 30 Panton Street, London, SW1Y 4AJ, UK
Key center for EMEA client engagement, campaign execution, and harnessing regional market insights for digital marketing success.
Scottsdale, Arizona, USA
Address: 15059 N Scottsdale Rd, Suite 400, Scottsdale, AZ 85254, USA
Supports digital marketing services with a potential focus on West Coast clients or specialized technical/data operations stemming from its legacy as iCrossing's founding location.
Buying Intent Signals for iCrossing
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of iCrossing
As of April 2025, iCrossing' leadership includes:
Investors of iCrossing
iCrossing has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive changes branded solely under 'iCrossing' are infrequent due to its integration within Hearst. Notable leadership appointments or departures within Hearst Marketing Services or Hearst Magazines impacting iCrossing's capabilities are monitored. In the last 12 months (relative to mid-2024), regional appointments like the Head of SEO for iCrossing UK (July 2023) have occurred, reflecting ongoing talent development. No major top-level 'iCrossing Global CEO' type changes have been widely publicized recently.
New Appointments:
Technology (Tech Stack) used by iCrossing
Discover the tools iCrossing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
iCrossing Email Formats and Examples
Email addresses for iCrossing personnel typically use the @icrossing.com domain, reflecting its brand identity within Hearst. Common formats include first initial followed by last name, or first name separated by a period from the last name. As part of Hearst, some broader corporate communication may also involve @hearst.com addresses.
Key formats for iCrossing: `f[last]@icrossing.com` (e.g., jsmith@icrossing.com) and `[first].[last]@icrossing.com` (e.g., jane.smith@icrossing.com). Hearst corporate often uses `f[last]@hearst.com`.
Format
jsmith@icrossing.com
Example
70%
Success rate
News and media
mediatel.co.uk • July 19, 2023
iCrossing: Hearst UK’s iCrossing appoints Martin Reed as new Head of SEO
iCrossing, Hearst UK’s digital marketing agency, has named Martin Reed as its new Head of SEO. Reed, with over 15 years of SEO and content strategy experience, will lead the agency's SEO offerings and drive innovation in search....more
icrossing.com/uk • March 2, 2023
iCrossing: iCrossing UK Wins B2B Content Campaign of the Year at European Content Awards 2023
iCrossing UK was awarded 'B2B Content Campaign of the Year (Silver)' at the European Content Awards 2023. This recognition highlights their excellence in developing and executing effective B2B content marketing strategies for clients....more
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