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ICONIC Lubrificantes is a major player in the Brazilian lubricants market, resulting from a joint venture between Ipiranga (a company of the Ultrapar group) and Chevron Brasil Lubrificantes. Formed in December 2017, ICONIC combines the strengths and heritage of both parent companies, including the production and commercialization of well-known brands like Ipiranga Lubrificantes and Texaco Lubrificantes. The company offers a comprehensive portfolio of lubricants, greases, additives, and coolants for automotive, industrial, marine, and railway segments. ICONIC is committed to innovation, quality, and sustainability, aiming to provide high-performance solutions to its customers across Brazil.
The headquarters serves as the central hub for ICONIC's corporate management, strategic planning, marketing, sales leadership, finance, and administrative operations.
Located in a prominent commercial area, offering modern office facilities and accessibility to key business partners and infrastructure.
The work culture at ICONIC's headquarters likely emphasizes collaboration, innovation, and a strong focus on customer service, drawing from the corporate cultures of both Ipiranga and Chevron. Employees often highlight a dynamic environment focused on growth and market leadership.
The Rio de Janeiro headquarters is significant due to its central role in coordinating national operations, leveraging the city's economic importance and talent pool for the lubricants industry in Brazil.
ICONIC Lubrificantes primarily focuses its operations within Brazil, leveraging the extensive distribution network of Ipiranga service stations and other channels. While its core market is Brazil, the global expertise and technology from Chevron, one of its parent companies, support its product development and quality standards. Its 'global presence' is more through the international standing of its parent companies and the technologies they bring, rather than ICONIC having widespread international offices under its own brand. They export to some countries in South America.
Rua do Passeio, 38/40, Setor 2, Andar 10 Parte - Centro
Rio de Janeiro
RJ
Brazil
Address: Rod. Washington Luiz, 2525 - Campos Elíseos, Duque de Caxias - RJ, 25225-015, Brazil
Serves as a primary production and distribution hub for the Southeast region and other parts of Brazil, ensuring product availability and quality control.
Address: Av. das Nações Unidas, 12901 - Torre Norte - Brooklin Novo, São Paulo - SP, 04578-910, Brazil (Ultrapar Headquarters, parent company Ipiranga)
São Paulo is Brazil's largest economic center, and presence here is vital for business development, major client relations, and access to financial markets.
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As of April 2025, ICONIC' leadership includes:
ICONIC has been backed by several prominent investors over the years, including:
As of late 2023/early 2024, there have been no widely publicized major C-suite executive hires or exits at ICONIC Lubrificantes in the immediate past 12 months. Leadership has remained relatively stable. Minor changes or internal promotions might not always be publicly announced.
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ICONIC Lubrificantes likely uses common corporate email formats based on employee names and its domain iconiclubrificantes.com.br. The most probable formats are combinations of first name, last name, and initials.
[first_initial][last_name]@iconiclubrificantes.com.br (e.g., jdoe@iconiclubrificantes.com.br) or [first_name].[last_name]@iconiclubrificantes.com.br (e.g., jane.doe@iconiclubrificantes.com.br)
Format
pgomes@iconiclubrificantes.com.br (example based on CEO Paulo Gomes and common format)
Example
75%
Success rate
Valor Econômico • October 26, 2023
ICONIC Lubrificantes announced a 30% increase in grease production capacity at its Duque de Caxias plant in Rio de Janeiro, following investments of R$15 million. This expansion aims to meet growing demand and strengthen its market position....more
Portal Lubes • December 7, 2022
ICONIC Lubrificantes celebrated its 5th anniversary, highlighting its journey since the joint venture formation between Ipiranga and Chevron. The company emphasized its market leadership, innovation, and commitment to the Brazilian lubricants sector....more
Jornal Dia Dia • July 19, 2023
ICONIC Lubrificantes, through its Texaco brand, launched the new Havoline ProDS fully synthetic lubricant line, meeting the latest API SP specification. This launch reinforces the company's focus on high-technology products for modern engines....more
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