Iceland Excursions - Gray Line Iceland
Iceland Excursions - Gray Line Iceland's Overview
Gray Line Iceland is a long-established and leading tour operator in Iceland, offering a comprehensive range of sightseeing tours, day trips, and airport transportation services. With decades of experience rooted in its Iceland Excursions heritage (founded 1966) and its affiliation with Gray Line Worldwide, the company provides visitors with diverse opportunities to explore Iceland's unique natural wonders. Key offerings include tours to the Northern Lights, the Golden Circle, the South Coast, glaciers, and geothermal spas like the Blue Lagoon. Gray Line Iceland is known for its reliable service, modern fleet of coaches, and knowledgeable local guides, aiming to make Icelandic adventures accessible, comfortable, and memorable for travelers from all over the globe.
Where is Iceland Excursions - Gray Line Iceland's Headquarters?
HQ Function
Serves as the central administrative and operational hub for Gray Line Iceland. This includes tour planning and coordination, fleet management and maintenance, customer service oversight, sales, and marketing efforts.
Notable Features:
The facility is equipped to manage a large fleet of modern coaches and support extensive tour operations. It likely includes dispatch centers, vehicle maintenance bays, and administrative offices.
Work Culture:
Characterized by a dynamic, customer-focused environment. Employees are typically passionate about Icelandic tourism, knowledgeable about the country's attractions, and dedicated to providing high-quality travel experiences. Teamwork is essential for coordinating complex tour logistics.
HQ Significance:
The Klettagarðar headquarters is crucial for the seamless execution of Gray Line Iceland's daily tours and services. Its strategic location and facilities ensure efficient dispatch of buses and guides, maintenance of the fleet, and overall operational control.
Values Reflected in HQ: The headquarters' operations reflect values of efficiency, reliability, safety, customer satisfaction, and a deep commitment to showcasing Iceland's natural beauty and culture.
Location:
Gray Line Iceland operates as the official licensee of Gray Line Worldwide within Iceland. Its direct tour operations and offices are exclusively located in Iceland. However, through its affiliation with Gray Line Worldwide, it is part of an extensive global network of independent tour operators in over 700 destinations across six continents. This connection provides Gray Line Iceland with international brand recognition, access to a global customer base, and adherence to internationally recognized service standards, while its core business remains focused on showcasing the wonders of Iceland.
Street Address:
Klettagarðar 4
City:
Reykjavík
State/Province:
Capital Region (Höfuðborgarsvæðið)
Country:
Iceland
Iceland Excursions - Gray Line Iceland's Global Presence
Reykjavík, Capital Region, Iceland
Address: Hafnarstræti 20, 101 Reykjavík (Main Sales Office)
To provide a highly visible and accessible booking office in a high-traffic tourist area, facilitating direct sales and customer engagement.
Keflavík, Reykjanes Peninsula, Iceland
Address: Keflavík International Airport (KEF), 235 Keflavíkurbær
To ensure smooth and efficient airport transfer operations to and from Reykjavík and other key locations, and to cater to the immediate travel needs of arriving tourists.
Reykjavík, Capital Region, Iceland
Address: BSÍ Bus Terminal, Vatnsmýrarvegur 10, 101 Reykjavík
Serves as a key departure and arrival point for many tours, providing a centralized location for passengers.
Buying Intent Signals for Iceland Excursions - Gray Line Iceland
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Executive Team of Iceland Excursions - Gray Line Iceland
As of April 2025, Iceland Excursions - Gray Line Iceland' leadership includes:
Investors of Iceland Excursions - Gray Line Iceland
Iceland Excursions - Gray Line Iceland has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive hire or exit news directly concerning the Gray Line Iceland brand's operational management is not frequently publicized, as major leadership announcements are typically made at the level of its parent company, Public Transport Services ehf. No major, publicly announced executive changes specifically for Gray Line Iceland's direct management have been identified in the last 12 months.
Technology (Tech Stack) used by Iceland Excursions - Gray Line Iceland
Discover the tools Iceland Excursions - Gray Line Iceland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Iceland Excursions - Gray Line Iceland Email Formats and Examples
Gray Line Iceland's email addresses for general inquiries are publicly listed (e.g., iceland@grayline.is). For individual employees, they likely use common corporate email patterns based on their domain @grayline.is.
Common formats include `[firstname].[lastname]@grayline.is` or `[firstinitial][lastname]@grayline.is`
Format
j.doe@grayline.is
Example
70%
Success rate
News and media
Company Website, Local Tourism News • Ongoing 2023-2024
Gray Line Iceland Focuses on Enhancing Tourist Experiences and Sustainability
Gray Line Iceland continues to refine its tour offerings, including popular excursions like the Golden Circle, South Coast, and Northern Lights tours, often introducing seasonal specials and package deals. The company, as part of Public Transport Services ehf., is also aligned with broader Icelandic tourism industry efforts towards sustainability, which may include fleet modernization and promoting responsible travel practices. Updates on new tour options and travel tips are regularly shared on their official blog and social media channels....more
Gray Line Iceland Blog • October 27, 2023
Gray Line Iceland Highlights November Travel Opportunities
Gray Line Iceland published a guide for tourists planning to visit Iceland in November, detailing unique experiences such as ice cave tours, chasing the Northern Lights, and enjoying geothermal spas with fewer crowds. The company emphasizes the magical, quieter atmosphere of Iceland during this shoulder season....more
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