HQ Function

Serves as the primary hub for brand management, product design and innovation, marketing strategy, and global operations coordination for the Icebreaker brand.

Notable Features:

Located in the City Works Depot, a vibrant, repurposed industrial precinct known for its unique blend of creative businesses, eateries, and retail spaces.

Work Culture:

Reflects the brand's outdoor ethos: passionate about nature, sustainability, and performance. Collaborative, innovative, and driven by a connection to the natural world.

HQ Significance:

Symbolizes the brand's New Zealand origins and its pioneering role in popularizing merino wool for outdoor and activewear globally. Remains the heart of Icebreaker's brand identity and innovation.

Values Reflected in HQ: The choice of a repurposed, vibrant, and community-focused location like City Works Depot reflects Icebreaker's values of sustainability (adaptive reuse), innovation (creative environment), and connection to its roots and community.

Location:

Icebreaker products are sold in over 50 countries through a network of retail stores, wholesale partners, and e-commerce platforms. As part of VF Corporation, Icebreaker leverages a global supply chain, distribution network, and regional operational hubs in North America, Europe, and Asia-Pacific to support its international sales, marketing, and brand development efforts. Key functions supported globally include product design and development (centered in NZ), marketing, sales, and customer service tailored to regional markets.

Street Address:

Shed 17, City Works Depot, 90 Wellesley St West

City:

Auckland

State/Province:

Auckland

Country:

New Zealand