IBM iX
IBM iX's Overview
IBM iX (Interactive Experience) is the global business design and experience agency arm of IBM Consulting. It operates at the intersection of strategy, design, and technology to help clients reinvent their businesses for the future. IBM iX partners with leading organizations worldwide to imagine, build, and run human-centered digital experiences, products, and services. They leverage data, AI, and emerging technologies to create smarter businesses and meaningful customer interactions, driving growth and competitive advantage.
Where is IBM iX's Headquarters?
HQ Function
Serves as the primary corporate headquarters for IBM, guiding global strategy, research, and operations, which includes the strategic direction for IBM Consulting and its practices like IBM iX.
Notable Features:
The IBM Armonk campus is known for its extensive facilities, modern architecture set within a natural landscape, and its role as the nerve center for a global technology leader.
Work Culture:
The culture at IBM, including its iX studios, emphasizes innovation, collaboration, diversity, and a client-centric approach. IBM iX specifically fosters a creative, agile, and design-thinking environment within the broader IBM corporate structure.
HQ Significance:
Armonk is significant as the decision-making hub for IBM's worldwide operations, impacting technology development, global business strategies, and corporate initiatives that support entities like IBM iX.
Values Reflected in HQ: The headquarters reflects IBM's values of technological leadership, global reach, innovation, and dedication to client success. For IBM iX, this translates to a foundation of trust and scale for delivering experience-led transformations.
Location:
IBM iX operates a network of over 60 studios across the globe, strategically located in major economic and technology hubs. This global footprint allows IBM iX to serve multinational clients seamlessly and tap into diverse talent pools. Functions supported globally include: customer experience strategy, UX/UI design, service design, digital marketing, mobile and web application development, data analytics and AI-driven personalization, e-commerce solutions, and agile transformation consulting.
Street Address:
1 New Orchard Road
City:
Armonk
State/Province:
New York
Country:
USA
IBM iX's Global Presence
London, United Kingdom
Address: IBM, 20 York Rd, London SE1 7ND, United Kingdom (Example IBM Office)
To deliver transformative digital experiences and business design solutions for UK and European clients, leveraging local talent and global IBM capabilities.
Chicago, Illinois, USA
Address: IBM, 71 S Wacker Dr, Chicago, IL 60606, USA (Example IBM Office)
To provide innovative design and digital solutions to clients in the Midwest region, connecting local market needs with IBM's global expertise in AI and cloud.
Sydney, New South Wales, Australia
Address: IBM, Level 17, 259 George Street, Sydney NSW 2000, Australia (Example IBM Office)
To drive digital innovation and customer-centric transformations for businesses in Australia and New Zealand, tapping into regional growth opportunities.
Bengaluru, Karnataka, India
Address: IBM India Pvt Ltd, Manyata Embassy Business Park, Rachenahalli, Nagawara, Bengaluru, Karnataka 560045, India (Example IBM Office)
To leverage India's vast talent pool for delivering complex digital transformation projects globally and serving the growing Indian market with cutting-edge solutions.
Buying Intent Signals for IBM iX
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of IBM iX
As of April 2025, IBM iX' leadership includes:
Investors of IBM iX
IBM iX has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific global top-tier leadership changes solely for IBM iX are not frequently publicized as distinct from IBM Consulting. Leadership evolution tends to be within the broader IBM Consulting structure or at regional/practice levels. No major highly-publicized global leadership overhauls specific to the IBM iX brand leadership have been noted in the last 12 months.
Technology (Tech Stack) used by IBM iX
Discover the tools IBM iX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
IBM iX Email Formats and Examples
IBM, and by extension IBM iX, primarily uses a standard set of email formats for its employees globally. The most common format includes the first initial followed by the last name, or first name separated by a dot from the last name, often combined with a country-specific domain or the general ibm.com domain.
Common formats: [first_initial][last_name]@ibm.com (e.g., jdoe@ibm.com), [first_name].[last_name]@ibm.com (e.g., jane.doe@ibm.com), or [first_initial][last_name]@[country_code].ibm.com (e.g. jdoe@us.ibm.com).
Format
jdoe@us.ibm.com
Example
85%
Success rate
News and media
IBM Newsroom • October 26, 2023
IBM iX News: IBM's New Adobe Firefly-Powered Content Supply Chain Solution Designed to Help Brands Accelerate Content Creation and Delivery
IBM announced a new content supply chain solution, powered by Adobe Firefly generative AI and Adobe Experience Cloud, with implementation services from IBM Consulting, including IBM iX. This solution aims to help brands accelerate content creation and delivery by streamlining workflows and enhancing creative capabilities. IBM iX plays a key role in designing and implementing these integrated solutions for clients....more
IBM Newsroom • May 9, 2023
IBM iX News: IBM Announces Center of Excellence for Generative AI with More than 1000 Generative AI Specialized Consultants
IBM launched a Center of Excellence (CoE) for generative AI within IBM Consulting, with over 1,000 specialized consultants. IBM iX is a core part of this initiative, focusing on how generative AI can transform customer experiences, content creation, and business processes. This investment highlights IBM iX's commitment to leveraging cutting-edge AI to deliver innovative solutions....more
Adweek • September 12, 2023
IBM iX Feature: IBM Consulting Focuses on the Human Element of Generative AI
An article discussing how IBM Consulting, including its experience agency IBM iX, is approaching generative AI with a focus on human-centered design and ethical considerations. It highlights the importance of trust and transparency in AI-driven experiences, an area where IBM iX's expertise in user experience and design thinking is crucial....more
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