What Does Iberostar Group Do?

Total employees6871
HeadquartersPalma de Mallorca
Founded1956

Iberostar Group is a Spanish multinational hospitality company, 100% family-owned by the Fluxà family, with over 65 years of experience in the tourism industry. Founded by Lorenzo Fluxà in 1956, the group's hotel division, Iberostar Hotels & Resorts, was established in 1986 and now boasts a portfolio of more than 100 four- and five-star hotels in 16 countries. Iberostar is globally recognized for its commitment to quality, customer satisfaction, and pioneering responsible tourism through its 'Wave of Change' movement. This initiative focuses on promoting a circular economy, responsible seafood consumption, and improving coastal health in all its destinations. The company operates primarily in popular holiday destinations across Spain, the Mediterranean, the Caribbean, and Latin America.

Where Is Iberostar Group's Headquarters?

HQ Function

Serves as the central hub for global strategy, corporate governance, financial management, sustainability initiatives (including the 'Wave of Change' program), marketing, and operational oversight for Iberostar's worldwide hotel and resort portfolio.

Notable Features:

The headquarters is a modern corporate facility designed to support global operations. While specific architectural highlights are not widely publicized, it is equipped to manage a multinational company and reflects the Group's commitment to efficiency and sustainability.

Work Culture:

The work culture at Iberostar's headquarters is deeply influenced by its hospitality roots, emphasizing customer-centricity, teamwork, and a commitment to quality and excellence. A strong focus on sustainability and innovation is central to their ethos, driven by the 'Wave of Change' movement. As a global company, it fosters a diverse, inclusive, and international collaborative environment.

HQ Significance:

Palma de Mallorca is not only the historical origin of the Fluxà family's tourism ventures but also a major European tourism capital. This location provides a relevant and dynamic environment for a leading hospitality group, facilitating connections across Europe, Africa, and the Americas, and access to a skilled talent pool in the tourism sector.

Values Reflected in HQ: The headquarters embodies Iberostar's core values: quality in service, passion for sustainable practices, integrity in business, and innovation in guest experiences. It acts as the command center for upholding these principles across its global operations.

Location:

Iberostar Group operates an extensive network of over 100 four- and five-star hotels and resorts located in 16 countries across three continents: Europe (Spain, Portugal, Greece, Montenegro, Italy), the Americas (USA, Mexico, Dominican Republic, Jamaica, Cuba, Brazil, Peru), and Africa (Morocco, Tunisia, Cape Verde). Globally supported functions include centralized hotel operations management, international sales and marketing, digital strategy, customer relationship management, procurement, finance, human resources and talent development, and the comprehensive 'Wave of Change' sustainability program, which is implemented across all properties worldwide to protect oceans and coastal communities.

Street Address:

C/ General Riera, 154

City:

Palma de Mallorca

State/Province:

Illes Balears

Country:

Spain

Where Else Does Iberostar Group Operate Around the World?

Doral, Florida, USA

Address: 3470 NW 82nd Ave, Suite 906, Doral, FL 33122, USA

To drive market growth, manage key accounts and travel trade relationships, oversee brand presence, and ensure consistent service quality and operational excellence for Iberostar's extensive portfolio in the Americas region.

Cancun, Quintana Roo, Mexico

Address: Blvd. Kukulcan Km 17, Zona Hotelera, 77500 Cancún, Q.R., Mexico (representative address, often co-located with major resorts)

To provide direct operational support, ensure adherence to Iberostar's quality and sustainability standards, manage local vendor relationships, and coordinate regional marketing and sales efforts for its Mexican Caribbean resorts.

Buying Intent Signals for Iberostar Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Iberostar Group? Meet the Executive Team

As of April 2025, Iberostar Group' leadership includes:

Miguel Fluxà Rosselló - Chairman, Iberostar Group
Sabina Fluxà Thienemann - Vice-Chairman & CEO, Iberostar Group
Gloria Fluxà Thienemann - Vice-Chairman & Chief Sustainability Officer, Iberostar Group
Fernando Candela - CEO, Iberostar Hotels & Resorts
Javier Rufino - Chief People Officer
Luis Mota - Chief Strategy & Finance Officer
Finn Ackermann - Chief Commercial Officer (Digital Sales, Marketing & Distribution)
Óscar González - Global Chief Marketing Officer

Who's Investing in Iberostar Group?

Iberostar Group has been backed by several prominent investors over the years, including:

Fluxà Family (100% Private Ownership)

What Leadership Changes Has Iberostar Group Seen Recently?

Hire1
Exits0

The most significant executive appointment in the last 12 months was Fernando Candela as CEO of Iberostar Hotels & Resorts, the group's hotel division, effective January 2024. This move aims to strengthen the leadership of the hotel business under the overall Group strategy led by Sabina Fluxà.

New Appointments:

Fernando Candela, Fernando Candela joined Iberostar Group as the new CEO for its hotel division, Iberostar Hotels & Resorts, tasked with driving its global strategy and operations.

What Technology (Tech Stack) Is Used byIberostar Group?

Discover the tools Iberostar Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Iberostar Group Email Formats and Examples

Iberostar Group's email format commonly uses the [firstinitial][lastname]@iberostar.com or [firstname].[lastname]@iberostar.com structure. Variations may exist depending on the department or region.

[firstinitial][lastname]@iberostar.com (e.g., jdoe@iberostar.com) or [firstname].[lastname]@iberostar.com (e.g., jane.doe@iberostar.com)

Format

sfluxa@iberostar.com (example structure for Sabina Fluxà)

Example

80%

Success rate

What's the Latest News About Iberostar Group?

Hospitality NetJanuary 8, 2024

Iberostar Group Appoints Fernando Candela as CEO of Hotel Division

Iberostar Group announced the appointment of Fernando Candela as the new CEO of its hotel division, Iberostar Hotels & Resorts. Candela brings a wealth of experience from his previous roles, including CEO of Level airline and Chief Transformation Officer at IAG. He will report to Sabina Fluxà, Vice-Chairman & CEO of Iberostar Group....more

PR NewswireNovember 15, 2023

Iberostar Beachfront Resorts Portfolio in Mexico Achieves GWO-Recognized Responsible Tourism Certification

Iberostar Group announced that its thirteen beachfront resorts in Mexico have achieved the Global Sustainable Tourism Council (GSTC) recognized standard by EarthCheck, reinforcing its commitment to responsible tourism. This certification acknowledges Iberostar's efforts in sustainable management, social and economic benefits to local communities, and preservation of cultural heritage and the environment....more

Travel Agent CentralMay 4, 2023

Iberostar’s First Aruba Resort, JOA Aruba, to Debut Late 2024

Iberostar Group is set to expand its Caribbean portfolio with its first resort in Aruba, the Iberostar JOA Aruba. The five-star, 240-room beachfront property located near Eagle Beach is scheduled to open in late 2024, marking the company's entry into a new destination and continuing its strategic growth in luxury tourism....more

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