HQ Function

Serves as the primary operational and strategic center for IAB's activities, including policy development, research, event organization, and member services for the digital advertising industry.

Notable Features:

Modern office space designed for collaboration and hosting industry events, likely equipped with advanced meeting rooms and event spaces.

Work Culture:

A dynamic and collaborative environment focused on advancing the digital advertising ecosystem, fostering innovation, and providing value to its members. Emphasizes expertise, thought leadership, and industry advocacy.

HQ Significance:

The New York City headquarters is significant due to its proximity to major media companies, advertising agencies, and technology firms, facilitating close collaboration and influence within the heart of the US advertising industry.

Values Reflected in HQ: The headquarters likely reflects IAB's values of professionalism, innovation, collaboration, and leadership within the digital advertising community through its design and functionality.

Location:

While IAB US is headquartered in New York with key offices in San Francisco and Washington D.C., it is a prominent part of the IAB Global Network, which includes licensed IABs in over 47 countries and IAB Europe. These national and regional IABs work autonomously to advance the digital advertising industry locally while often aligning with global standards and initiatives. IAB US contributes to global functions through its influential research, development of widely adopted standards (notably via the IAB Tech Lab), and by fostering international dialogue on digital advertising best practices and policies.

Street Address:

116 East 27th Street, 7th Floor

City:

New York

State/Province:

NY

Country:

USA