What Does Hööks Do?

Total employees212
HeadquartersBorås
FoundedN/A

Hööks Hästsport AB is Scandinavia's leading company specializing in equestrian equipment, apparel, and products for horse and rider. Founded in 1931 in Sweden, Hööks offers an extensive range of items catering to various equestrian disciplines and enthusiasts. The company operates through a significant network of physical stores across Sweden, Norway, Denmark, and Finland, complemented by a robust e-commerce platform that serves customers throughout Europe. Hööks is recognized for its wide product selection, commitment to quality, and deep connection with the equestrian community, striving to make equestrian sports accessible and enjoyable for everyone.

Where Is Hööks's Headquarters?

HQ Function

The headquarters serves as the central command center for Hööks Hästsport, overseeing all core business functions including corporate management, product design and sourcing, marketing strategy, financial operations, e-commerce development, and the central logistics and warehousing for its extensive Scandinavian and European operations.

Notable Features:

The Borås headquarters likely comprises modern office spaces integrated with extensive warehousing and distribution facilities designed for efficient inventory management and order fulfillment, crucial for their retail and e-commerce channels. It may also feature product showrooms.

Work Culture:

The work culture at Hööks Hästsport is likely characterized by a shared passion for horses and equestrian sports, a strong customer-centric approach, collaboration, and a drive for innovation in product offerings. As a Scandinavian company, it probably fosters values such as sustainability, work-life balance, and a relatively flat organizational structure.

HQ Significance:

The headquarters in Borås is pivotal to Hööks' success, acting as the nerve center for its operations and strategic initiatives. Its location leverages Borås's logistical advantages and commercial history, supporting the company's expansion as a leading equestrian retailer in Northern Europe.

Values Reflected in HQ: The headquarters' design and operations probably reflect Hööks' core values: passion for the equestrian world, commitment to quality and customer satisfaction, efficiency in operations, and an increasing focus on sustainability within the equestrian industry.

Location:

Hööks Hästsport maintains a strong physical presence across Scandinavia, with numerous retail stores in Sweden, Norway, Denmark, and Finland. Beyond these Nordic countries, their e-commerce platform significantly extends their reach, serving customers in many other European nations. Globally supported functions primarily include international online sales, cross-border shipping and logistics, multilingual customer service, and digital marketing efforts aimed at the broader European equestrian market.

Street Address:

Företagsgatan 58

City:

Borås

State/Province:

Västra Götaland County

Country:

Sweden

Where Else Does Hööks Operate Around the World?

Norway (Nationwide)

Address: Multiple retail stores and e-commerce operations across Norway.

To serve Norwegian customers with Hööks' comprehensive range of equestrian products, adapting to local market demands and ensuring strong brand visibility and accessibility throughout Norway.

Denmark (Nationwide)

Address: Multiple retail stores and e-commerce operations across Denmark.

To provide Danish horse enthusiasts with readily available, high-quality equestrian supplies and to expand Hööks' footprint within the Danish equestrian community.

Finland (Nationwide)

Address: Multiple retail stores and e-commerce operations across Finland.

To cater to the needs of the Finnish equestrian sector by offering a diverse selection of products, fostering local customer relationships, and maintaining a strong operational presence in Finland.

Buying Intent Signals for Hööks

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hööks? Meet the Executive Team

As of April 2025, Hööks' leadership includes:

Jeanette Wäppling - CEO (Verkställande Direktör)
Madelene Andersson - CFO
Charlotta Svarvaren - Purchasing & Design Director
Joachim Höök - Head of Purchasing & Sustainability, Board Member

Who's Investing in Hööks?

Hööks has been backed by several prominent investors over the years, including:

Verdane

What Leadership Changes Has Hööks Seen Recently?

Hire1
Exits1

The most notable recent executive leadership transition at Hööks Hästsport was the appointment of Jeanette Wäppling as CEO, which occurred in March 2023. She succeeded Joachim Höök, who transitioned to a new key role within the company. While this specific change is slightly beyond the immediate 12-month window (as of May 2024), it represents the most significant recent shift in top leadership. No other major C-level executive hires or departures have been widely publicized in the strictest last 12-month period.

Departures

Joachim Höök, Joachim Höök transitioned from the role of CEO to focus on purchasing, sustainability, and board activities within Hööks Hästsport.

New Appointments:

Jeanette Wäppling, Jeanette Wäppling was appointed as the new CEO of Hööks Hästsport, tasked with leading the company's continued development and expansion.

What Technology (Tech Stack) Is Used byHööks?

Discover the tools Hööks uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hööks Email Formats and Examples

Hööks Hästsport likely utilizes common corporate email address patterns, typically based on employee names. The most probable formats include combinations of first name and last name with the company domain '@hooks.se'.

firstname.lastname@hooks.se or firstinitiallastname@hooks.se (e.g., jdoe@hooks.se)

Format

anna.svensson@hooks.se

Example

80%

Success rate

What's the Latest News About Hööks?

SportfackNovember 16, 2023

Hööks Hästsport Enhances Sustainability Focus with New Guide

Hööks Hästsport is increasing its commitment to sustainability by launching a new comprehensive guide. This initiative aims to inform customers about sustainable choices and highlight the company's efforts in areas such as materials, production, and animal welfare, reinforcing their dedication to responsible business practices in the equestrian industry....more

Ehandel.seFebruary 23, 2023

Jeanette Wäppling Appointed New CEO of Hööks Hästsport

Jeanette Wäppling was announced as the new CEO of Hööks Hästsport, succeeding Joachim Höök. Her appointment, effective March 2023, brings extensive retail and e-commerce leadership to steer Hööks towards further growth and market strengthening. Joachim Höök transitioned to a new role focusing on purchasing and sustainability....more

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