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HYUNDAI CRADLE
What Does HYUNDAI CRADLE Do?
Hyundai CRADLE (Center for Robotic-augmented Design in Living Experiences) is Hyundai Motor Group's corporate venturing and open innovation business. CRADLE focuses on seed-to-growth investments in startups and an open collaboration model with innovators globally. Its mission is to identify and nurture disruptive technologies and business models that will accelerate Hyundai's transformation into a smart mobility solutions provider. Key areas of interest include future mobility, artificial intelligence, robotics, smart energy, smart cities, and eco-friendly technologies.
Where Is HYUNDAI CRADLE's Headquarters?
HQ Function
Global headquarters for CRADLE's open innovation and investment activities, strategically positioned to engage with the dense ecosystem of startups, venture capitalists, and research institutions in Silicon Valley.
Notable Features:
Modern office space designed to foster collaboration and innovation, featuring open-plan layouts and meeting areas conducive to brainstorming and partnership discussions.
Work Culture:
Characterized by a dynamic, entrepreneurial, and forward-thinking environment. Employees are encouraged to explore emerging technologies and build relationships within the tech community. It's a fast-paced culture focused on identifying and capitalizing on future trends.
HQ Significance:
The Silicon Valley office is crucial for Hyundai's access to cutting-edge technologies, top-tier talent, and the latest market insights, directly influencing the parent company's strategic direction in future mobility.
Values Reflected in HQ: Innovation, collaboration, agility, future-orientation, and a commitment to technological advancement for human-centered mobility.
Location:
Hyundai CRADLE supports Hyundai Motor Group's global innovation strategy by establishing hubs in key technology ecosystems worldwide—Silicon Valley (USA), Berlin (Germany), Tel Aviv (Israel), Beijing (China), and Seoul (South Korea). These offices collaboratively scout for emerging technologies, invest in promising startups, and foster partnerships in areas like future mobility, AI, robotics, smart cities, and sustainable energy. This global network enables Hyundai to access diverse talent pools, regional market insights, and cutting-edge innovations to drive its transformation.
Street Address:
100 S. Mathilda Ave., Suite 200
City:
Sunnyvale
State/Province:
CA
Country:
USA
Where Else Does HYUNDAI CRADLE Operate Around the World?
Berlin, Germany
Address: Factory Berlin Görlitzer Park, Lohmühlenstraße 65, 12435 Berlin, Germany
To identify and foster partnerships with European innovators, particularly in areas like autonomous driving, AI, and sustainable technologies, leveraging Germany's strong engineering heritage and startup culture.
Tel Aviv, Israel
Address: Aluf Kalman Magen St 3, Tel Aviv-Yafo, Israel (Part of a larger tech hub/complex)
To leverage Israel's high-density of tech talent and entrepreneurial spirit to source groundbreaking technologies relevant to future automotive and mobility solutions.
Beijing, China
Address: Hyundai Motorstudios Beijing, 798 Art District, Chaoyang District, Beijing, China (or similar innovation hub)
To connect with China's fast-paced technological advancements and immense market potential, particularly in electric mobility and digital services.
Seoul, South Korea
Address: Hyundai Motor Group HQ vicinity, Seocho-gu, Seoul, South Korea
To facilitate the integration of global technologies into Hyundai's product lines and strategies, and to foster innovation within South Korea's domestic tech landscape.
Buying Intent Signals for HYUNDAI CRADLE
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading HYUNDAI CRADLE? Meet the Executive Team
As of April 2025, HYUNDAI CRADLE' leadership includes:
Who's Investing in HYUNDAI CRADLE?
HYUNDAI CRADLE has been backed by several prominent investors over the years, including:
What Leadership Changes Has HYUNDAI CRADLE Seen Recently?
Publicly available information on specific executive hires or exits at Hyundai CRADLE within the last 12 months is limited. Leadership roles in corporate venturing arms like CRADLE can see changes aligned with broader strategic shifts within the parent company, Hyundai Motor Group. Any significant changes would typically be announced via official Hyundai channels or major tech/business publications.
What Technology (Tech Stack) Is Used byHYUNDAI CRADLE?
Discover the tools HYUNDAI CRADLE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
HYUNDAI CRADLE Email Formats and Examples
Hyundai CRADLE, being part of Hyundai Motor Group, likely utilizes email formats common within the parent organization or specific to its own domain. Common professional email formats include first initial followed by last name, or first name separated by a dot from the last name.
[first_initial][last]@cradleinc.com, [first].[last]@cradleinc.com
Format
jdoe@cradleinc.com, jane.doe@cradleinc.com
Example
80%
Success rate
What's the Latest News About HYUNDAI CRADLE?
Hyundai Motor Group News • January 8, 2024
Hyundai CRADLE Continues to Drive Innovation in Software-Defined Vehicles and Future Mobility for Hyundai Motor Group at CES 2024
As Hyundai Motor Group outlined its vision for 'Software-defined everything' and advancements in hydrogen energy at CES 2024, Hyundai CRADLE's ongoing mission to identify and invest in pivotal technologies and startups remains central. CRADLE's global offices are actively seeking partnerships to accelerate Hyundai's evolution into a leader in smart and sustainable mobility solutions, contributing to the development of Software-Defined Vehicles (SDVs) and future tech ecosystems....more
Business Wire • September 13, 2023
Hyundai CRADLE Invests in AI Semiconductor Startup Tenstorrent to Advance Future Mobility Solutions
Hyundai CRADLE announced its investment in Tenstorrent, an AI semiconductor startup based in Toronto, Canada. This strategic investment aims to integrate Tenstorrent's AI chiplet technology into future Hyundai, Kia, and Genesis vehicles, enhancing capabilities in areas like autonomous driving and in-vehicle AI features....more
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