What Does Hypetap Do?

Total employees30
HeadquartersMelbourne
Founded2013

Hypetap is an end-to-end influencer marketing platform and agency headquartered in Melbourne, Australia. They specialize in connecting brands with authentic social media influencers to create engaging content and impactful marketing campaigns. Hypetap's proprietary technology aids in influencer discovery, campaign management, performance tracking, and payment processing, serving a diverse range of clients from startups to established enterprises. Their services often include strategy development, talent management, content creation oversight, and detailed analytics reporting, aiming to deliver measurable ROI for brands looking to leverage the power of influencer marketing.

Where Is Hypetap's Headquarters?

HQ Function

The Melbourne headquarters serves as the primary center for Hypetap's operations, including product development, engineering, sales, marketing, client services, and executive leadership.

Notable Features:

Located on Collins Street, a prestigious address in Melbourne, the office likely features a modern, open-plan workspace designed to foster collaboration and innovation, equipped with state-of-the-art technology.

Work Culture:

Hypetap's HQ likely cultivates a fast-paced, dynamic, and creative work culture, typical of a tech company in the marketing space. Emphasis is placed on collaboration, data-driven decision-making, and staying at the forefront of social media trends.

HQ Significance:

The Melbourne headquarters is crucial for Hypetap's operations, providing a base for its core team to develop its platform, manage key Australian client accounts, and drive the company's strategic direction in the APAC market.

Values Reflected in HQ: The choice of a central, accessible, and modern office in a key business hub reflects Hypetap's commitment to professionalism, innovation, and being integrated within the broader business and tech community.

Location:

While Hypetap's physical offices are based in Australia (Melbourne and Sydney), its platform and services cater to a global clientele. The technology enables brands to discover and collaborate with influencers worldwide, and campaigns can be executed across numerous international markets. They support global brands in reaching diverse audiences through their network of international creators and data-driven campaign strategies.

Street Address:

Level 1, 162 Collins Street

City:

Melbourne

State/Province:

VIC

Country:

Australia

Where Else Does Hypetap Operate Around the World?

Sydney, NSW/Australia

Address: Not publicly listed, likely a flexible office space or sales office in Sydney CBD.

To expand Hypetap's reach and provide localized support in Australia's largest city, fostering direct engagement with key clients and influencer talent in the Sydney metropolitan area.

Buying Intent Signals for Hypetap

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hypetap? Meet the Executive Team

As of April 2025, Hypetap' leadership includes:

Detch Singh - Co-Founder & CEO
Shahirah Gardner - Co-Founder & COO
Nadia Razak - Head of Client Services
Mike Hermanus - Head of Product

Who's Investing in Hypetap?

Hypetap has been backed by several prominent investors over the years, including:

Rampersand
Scale Investors

What Leadership Changes Has Hypetap Seen Recently?

Hire0
Exits0

Based on publicly available information, Hypetap has maintained a stable core leadership team. No major C-suite executive hires or departures have been publicly announced in the last 12-18 months. The founding team remains actively involved in the company's operations and strategic direction.

What Technology (Tech Stack) Is Used byHypetap?

Discover the tools Hypetap uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hypetap Email Formats and Examples

Hypetap likely utilizes a standard professional email format, commonly using the first name of the employee. This is typical for tech companies of its size to maintain simplicity and ease of communication.

first@hypetap.com

Format

detch@hypetap.com

Example

80%

Success rate

What's the Latest News About Hypetap?

MumbrellaSeptember 27, 2022

Hypetap launches self-serve offering for its influencer marketing platform

Hypetap announced the launch of a self-serve option for its influencer marketing platform. This new offering aims to provide brands and agencies with more direct control and flexibility in creating, managing, and tracking their influencer campaigns. The move signifies Hypetap's effort to cater to a broader range of users, from small businesses undertaking their first campaigns to larger enterprises seeking more autonomy....more

SmartCompanyNovember 28, 2017

Influencer marketing platform Hypetap raises $1 million in a seed round led by Rampersand

Hypetap secured $1 million in a seed funding round led by venture capital firm Rampersand, with participation from Scale Investors. The funds were intended to further develop Hypetap's technology platform, expand its team, and scale its operations to meet growing demand for influencer marketing services....more

CMO AustraliaJuly 24, 2019

Hypetap strikes deal with Quantium to bolster influencer audience data credentials

Hypetap partnered with data science and analytics firm Quantium to enhance its influencer audience data capabilities. This collaboration aimed to provide brands with deeper insights into influencer audiences by integrating Quantium's de-identified transaction data, allowing for more precise targeting and measurement of campaign effectiveness based on actual consumer purchasing behavior....more

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