What Does HYPEBEAST Do?

Total employees470
HeadquartersTsuen Wan
Founded2005

Hypebeast Ltd. is a global digital media, e-commerce, and creative agency powerhouse dedicated to contemporary culture. Founded in 2005 by Kevin Ma as a sneaker blog, it has evolved into a publicly-traded company (HKEX: 00150) with a significant global footprint. Hypebeast offers a curated perspective on fashion, arts, design, music, and more through its digital media platforms (Hypebeast, Hypebae, Hypekids), its e-commerce arm HBX, and its creative agency Hypemaker. It connects a discerning global audience with compelling cultural content and products, driving trends and conversations in the youth culture space.

Where Is HYPEBEAST's Headquarters?

HQ Function

Serves as the global operational hub, overseeing editorial direction, managing the HBX e-commerce division, coordinating Hypemaker creative agency projects, and handling corporate functions.

Notable Features:

Modern office space in a prominent commercial tower, designed to foster creativity and collaboration, likely featuring contemporary design elements, content creation studios, and showrooms.

Work Culture:

Dynamic, fast-paced, and creative, driven by a passion for contemporary culture. Emphasis on innovation, trend-spotting, and delivering high-quality content and experiences.

HQ Significance:

The Hong Kong headquarters is central to Hypebeast's global strategy, connecting its Asian roots with its international operations and audience. It's the nerve center for its diverse business segments.

Values Reflected in HQ: Embodies Hypebeast's values of innovation, creativity, cultural relevance, and global connectivity through its strategic location, design, and operational focus.

Location:

Hypebeast supports its global operations through a network of offices and teams in key cultural capitals across North America, Europe, and Asia. This international structure enables localized content creation for its media platforms, region-specific marketing for HBX, and the execution of global campaigns for Hypemaker, reaching a worldwide audience.

Street Address:

40/F, Cable TV Tower, 9 Hoi Shing Road

City:

Tsuen Wan

State/Province:

New Territories

Country:

Hong Kong

Where Else Does HYPEBEAST Operate Around the World?

New York, NY, USA

Address: 276 Canal Street, 5th Floor, New York, NY 10013, USA

To expand Hypebeast's presence and cater to the large North American audience, driving content, commerce, and creative projects.

London, UK

Address: Zetland House, 5-25 Scrutton St, London EC2A 4HJ, United Kingdom

Serves as a strategic center for the European market, tapping into its rich cultural landscape and consumer base.

Tokyo, Japan

Address: Jingumae, Shibuya City, Tokyo, Japan

To engage with Japan's unique and influential cultural market, providing localized content and services.

Los Angeles, CA, USA

Address: Arts District, Los Angeles, CA, USA (General Area)

Taps into the vibrant creative scene of Los Angeles and the wider West Coast market for content and collaborations.

Shanghai, China

Address: Xuhui District, Shanghai, China (General Area)

To cater to the rapidly growing and digitally savvy Chinese audience, localizing Hypebeast's offerings.

Buying Intent Signals for HYPEBEAST

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading HYPEBEAST? Meet the Executive Team

As of April 2025, HYPEBEAST' leadership includes:

Kevin Ma Pak Wing (馬柏榮) - Chairman and Chief Executive Officer
Ashley Fu - President
Edward Ing Chen - Chief Financial Officer and Company Secretary

Who's Investing in HYPEBEAST?

HYPEBEAST has been backed by several prominent investors over the years, including:

Kevin Ma (Founder, Chairman, and CEO, through controlled corporations is a substantial shareholder)
Publicly traded on the Hong Kong Stock Exchange (HKEX: 00150)
Various institutional and individual shareholders via public float

What Leadership Changes Has HYPEBEAST Seen Recently?

Hire2
Exits2

Hypebeast has experienced significant leadership transitions over the past 12 months, appointing a new President and a new Chief Financial Officer. These changes follow the departure of previous executives in similar capacities, signaling a strategic refresh in its top management.

Departures

Jacqueline Zhao Rui, Jacqueline Zhao Rui resigned as President (effective Feb 29, 2024) and retired as an Executive Director (effective May 31, 2024).
Bryan Lee, Bryan Lee resigned as Chief Financial Officer upon the appointment of his successor.

New Appointments:

Edward Ing Chen, Edward Ing Chen appointed as new Chief Financial Officer.
Ashley Fu, Ashley Fu appointed as new President.

What Technology (Tech Stack) Is Used byHYPEBEAST?

Discover the tools HYPEBEAST uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HYPEBEAST Email Formats and Examples

Hypebeast typically uses the 'hypebeast.com' domain for its corporate email addresses. The most common format observed is [first].[last]@hypebeast.com, though other variations like [first_initial][last]@hypebeast.com or [first]@hypebeast.com may also be in use.

[first].[last]@hypebeast.com

Format

kevin.ma@hypebeast.com

Example

80%

Success rate

What's the Latest News About HYPEBEAST?

HKEXnews / Various Financial News OutletsMay 20, 2024

Hypebeast Issues Profit Warning for Fiscal Year 2024

Hypebeast Limited announced an expected significant decrease in net profit for the fiscal year ended March 31, 2024, compared to the previous year. The company attributed this to challenging global market conditions, cautious consumer sentiment, and ongoing investments in strategic initiatives and new technologies....more

Hypebeast Investor Relations / HKEXnewsMarch 1, 2024

Hypebeast Appoints Ashley Fu as New President

Hypebeast Ltd. announced the appointment of Ms. Ashley Fu as the company's President, effective March 1, 2024. This leadership appointment is aimed at driving the company's strategic growth and enhancing its market position in the global contemporary culture landscape....more

Hypebeast Investor Relations / HKEXnewsJanuary 22, 2024

Hypebeast Appoints Edward Ing Chen as Chief Financial Officer

Hypebeast Ltd. announced the appointment of Mr. Edward Ing Chen as Chief Financial Officer and Company Secretary, effective January 22, 2024. He succeeded Mr. Bryan Lee, who resigned from the position....more

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