What Does HYLETE Do?

Total employees12
HeadquartersSolana Beach
Founded2012

HYLETE is a fitness apparel company founded in 2012, dedicated to creating high-quality, performance-oriented athletic wear and accessories for men and women. The brand emphasizes innovation, functional design, and community engagement, offering products directly to consumers through its e-commerce platform. HYLETE is known for its versatile training shorts, premium basics, and a strong connection with the fitness community through athlete programs and customer feedback integration into product development.

Where Is HYLETE's Headquarters?

HQ Function

Serves as the central hub for HYLETE's operations, including product design and development, marketing, e-commerce management, customer service, and corporate administration.

Notable Features:

The headquarters is likely a modern office space designed to reflect the brand's active and innovative ethos, possibly featuring areas for product showcasing and collaborative workspaces. Proximity to an active community allows for easy product testing and feedback.

Work Culture:

The work culture at HYLETE is expected to be dynamic, collaborative, and fitness-focused, encouraging employees to embody the active lifestyle the brand promotes. There's likely an emphasis on teamwork, innovation, and customer satisfaction.

HQ Significance:

The Solana Beach headquarters is significant as it centralizes HYLETE's core strategic and operational functions, enabling direct oversight of brand development, product innovation, and customer engagement in a key market for fitness and lifestyle brands.

Values Reflected in HQ: The headquarters' location and setup likely reflect HYLETE's values of community, performance, and innovation, fostering an environment conducive to creating high-quality athletic apparel.

Location:

HYLETE primarily markets and sells its products in North America through its direct-to-consumer website. They offer international shipping to many countries, extending their reach to a global community of fitness enthusiasts. Global functions are mainly supported through e-commerce, digital marketing, international logistics, and customer service accessible to international customers.

Street Address:

560 Stevens Ave, Suite 200

City:

Solana Beach

State/Province:

CA

Country:

USA

Where Else Does HYLETE Operate Around the World?

Primarily operates from Solana Beach, CA, USA

Address: N/A - Operations centralized at HQ. Distribution may be handled by third-party logistics providers in various locations.

Focus on efficient e-commerce fulfillment and customer support rather than regional corporate offices.

Buying Intent Signals for HYLETE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading HYLETE? Meet the Executive Team

As of April 2025, HYLETE' leadership includes:

Adam Colton - Co-Founder & Chief Brand Officer
Ron Wilson - Co-Founder
Earle Ike - Chief Executive Officer (appointed circa 2022/2023)

Who's Investing in HYLETE?

HYLETE has been backed by several prominent investors over the years, including:

Individual investors (via equity crowdfunding platforms like SeedInvest and StartEngine)
Black Oak Capital Partners (early investor)
CrowdSource Capital

What Leadership Changes Has HYLETE Seen Recently?

Hire0
Exits0

In the past year, HYLETE has focused on stabilizing operations and strategic growth. While specific high-profile executive hires or exits beyond the CEO appointment in the preceding period (Earle Ike) haven't been widely publicized, the company has been navigating its financial and operational path, which can involve internal team adjustments.

New Appointments:

Earle Ike, Earle Ike was appointed CEO to lead HYLETE through its next phase of growth and operational strategy. (Note: This appointment is slightly outside the strict 12-month window but is the most recent significant leadership change.)

What Technology (Tech Stack) Is Used byHYLETE?

Discover the tools HYLETE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HYLETE Email Formats and Examples

HYLETE likely uses common professional email formats. Based on typical company structures of similar size, formats often include first name, last initial, or a combination.

[firstinitial][last]@hylete.com

Format

jdoe@hylete.com

Example

70%

Success rate

What's the Latest News About HYLETE?

SGB MediaJuly 14, 2023

HYLETE Regains Control Of Its Operations From XFC

HYLETE announced it had regained full control of its operations following a terminated acquisition agreement with Xtreme Fighting Championships (XFC). The company plans to continue its focus on direct-to-consumer sales and product innovation....more

GlobeNewswireMarch 30, 2023

XFC GLOBAL Announces Mutual Termination of Agreement to Acquire HYLETE

XFC Global and HYLETE mutually agreed to terminate the previously announced acquisition agreement, allowing HYLETE to pursue its independent growth strategy....more

HYLETE Press Release / PRNewswireFebruary 1, 2022

HYLETE, Inc. Launches Regulation A Offering to Fuel Growth of Community-Built and Backed Brand

HYLETE launched a Regulation A equity offering, allowing its community and other investors to invest in the company's growth as it aimed to expand its product lines and market reach....more

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