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Hydro Flask's Overview

Total employees127
HeadquartersBend
Founded2009

Hydro Flask is a leading designer, manufacturer, and marketer of high-performance insulated stainless steel food and beverage flasks, soft coolers, and related accessories. Known for its TempShield™ double-wall vacuum insulation, Hydro Flask products keep beverages cold for up to 24 hours and hot for up to 12 hours. The brand is popular among outdoor enthusiasts and promotes an active, joyful lifestyle, also supporting parks and green spaces through its Parks For All program.

Where is Hydro Flask's Headquarters?

HQ Function

Serves as the central hub for brand management, product design and development, marketing, sales operations, and administrative functions for the Hydro Flask brand.

Notable Features:

Modern office space designed to reflect the brand's active and outdoor ethos, featuring collaborative workspaces, product testing areas, and amenities that encourage a connection with nature.

Work Culture:

Characterized by a passion for the outdoors, sustainability, and innovation. The culture promotes collaboration, creativity, an active lifestyle, and a commitment to quality and community impact through programs like Parks For All.

HQ Significance:

The Bend, Oregon HQ is significant as it roots the brand in a community renowned for its outdoor recreational opportunities, aligning perfectly with Hydro Flask's target market and product ethos. It's the nerve center for brand strategy and product innovation.

Values Reflected in HQ: The choice of Bend, a city synonymous with outdoor activities, reflects the brand's core values of adventure, nature, and active living. The office design likely emphasizes sustainability, collaboration, and employee well-being.

Location:

Hydro Flask products are sold in numerous countries across North America, Europe, Asia-Pacific, and Latin America. This global reach is supported by Helen of Troy's international infrastructure, which facilitates localized marketing, sales through a wide network of retailers and e-commerce platforms, and robust distribution logistics to serve customers worldwide.

Street Address:

525 NW York Dr

City:

Bend

State/Province:

OR

Country:

USA

Hydro Flask's Global Presence

El Paso, Texas, USA

Address: 1 Helen of Troy Plaza, El Paso, TX 79912, USA

Serves as the central corporate hub for strategic decision-making, governance, and shared services for Helen of Troy's entire brand portfolio.

Lausanne, Switzerland

Address: Helen of Troy International SA, World Trade Center, Avenue de Gratta-Paille 2, 1018 Lausanne, Switzerland

Facilitates Hydro Flask's brand expansion and market penetration across EMEA, tailoring global strategies to meet local consumer preferences and market conditions.

Hong Kong SAR, China

Address: Helen of Troy Limited, Unit 1201-02, 12/F, One Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong

Critical hub for managing the production lifecycle and ensuring efficient procurement and delivery of Hydro Flask products to global markets.

Buying Intent Signals for Hydro Flask

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Hydro Flask

As of April 2025, Hydro Flask' leadership includes:

Julien R. Mininberg - Chief Executive Officer, Helen of Troy
Noel R. Geoffroy - Chief Operating Officer, Helen of Troy
Tabata Gomez - Chief Financial Officer, Helen of Troy

Investors of Hydro Flask

Hydro Flask has been backed by several prominent investors over the years, including:

Owned by Helen of Troy Ltd. (NASDAQ: HELE)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits2

Helen of Troy, the parent company of Hydro Flask, experienced key executive transitions over the past year, notably appointing a new Chief Financial Officer and seeing changes in divisional leadership relevant to Hydro Flask.

Departures

Matt Osberg, Matt Osberg departed his role as Chief Financial Officer at Helen of Troy.
Larry Witt, Larry Witt, President of the Home & Outdoor division, departed from Helen of Troy.

New Appointments:

Tabata Gomez, Tabata Gomez was appointed as the new Chief Financial Officer for Helen of Troy.

Technology (Tech Stack) used by Hydro Flask

Discover the tools Hydro Flask uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hydro Flask Email Formats and Examples

Employees of Hydro Flask, as part of Helen of Troy, typically use email addresses associated with the parent company, helenoftroy.com. While exact formats can vary, a common structure is the first initial followed by the last name.

[first_initial][last]@helenoftroy.com

Format

jdoe@helenoftroy.com

Example

85%

Success rate

News and media

PR NewswireMay 7, 2024

Hydro Flask Inspires Summer Adventures with New 'Let's Go!' Campaign and Vibrant Seasonal Color Collection

Hydro Flask launched its 'Let's Go!' summer campaign alongside a new collection of vibrant seasonal colors for its popular insulated products, aiming to encourage consumers to explore the outdoors and enjoy shared moments....more

SGB MediaMarch 5, 2024

Hydro Flask Introduces New Collection of 'Go-Go-Go' Colors For Spring

Hydro Flask announced its new spring 2024 color collection, featuring fresh shades named Trillium (pink), Alpine (blue), and Mesa (yellow-orange), designed to inspire outdoor activities and refresh its product lineup for the season....more

PR NewswireNovember 7, 2023

Hydro Flask Announces Latest Parks For All Grantees, Totaling Over $4.1 Million in Donations To Date

Hydro Flask announced the recipients of its Fall 2023 Parks For All grants, awarding $530,000 to 17 non-profit organizations. This brings the program's total donations to over $4.1 million, supporting projects that build, maintain, restore, and provide more equitable access to public green spaces....more

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