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Huthwaite International's Overview

Total employees150
HeadquartersRotherham
Founded1974

Huthwaite International is a world-leading sales performance improvement organization. They are best known for their behavioral research and development of highly effective sales methodologies, including the globally recognized SPIN® Selling. For nearly 50 years, Huthwaite has helped major B2B organizations transform their sales effectiveness through research-based training, coaching, and consultancy, leading to measurable and sustainable improvements in business results. Their focus is on changing seller behavior to improve interactions with customers and drive revenue.

Where is Huthwaite International's Headquarters?

HQ Function

Serves as the global nerve center for research, development of sales methodologies, program design, and overall strategic operations.

Notable Features:

Hoober House is a historic Grade II listed building, providing a unique and distinguished environment that reflects the company's established reputation.

Work Culture:

The work culture is likely professional, research-driven, and focused on excellence and continuous improvement, mirroring the principles they teach their clients. Emphasis on collaboration and expertise in behavioral science.

HQ Significance:

The headquarters is significant not only as the operational hub but also as the birthplace and long-standing home of the company that pioneered SPIN® Selling and other influential sales methodologies.

Values Reflected in HQ: The choice of a historic, substantive building reflects values of stability, heritage, proven expertise, and a commitment to lasting impact, aligning with their research-backed, long-term solutions.

Location:

Huthwaite International supports its global client base through its key regional offices in the UK (Global HQ), USA (Americas HQ), and Australia (APAC HQ), complemented by an extensive network of accredited partners and associates in numerous countries. This allows them to deliver their sales performance improvement programs, including SPIN® Selling, negotiation skills, and coaching, in multiple languages and adapted to local cultures across Europe, the Americas, Asia-Pacific, the Middle East, and Africa.

Street Address:

Hoober House, Wentworth

City:

Rotherham

State/Province:

South Yorkshire

Country:

United Kingdom

Huthwaite International's Global Presence

Reston, Virginia, USA

Address: 11150 Sunset Hills Road, Suite 230, Reston, VA 20190, USA

To deliver Huthwaite's globally recognized sales performance solutions tailored to the specific needs and cultural contexts of the American markets.

Sydney, New South Wales, Australia

Address: Level 26, 1 Bligh Street, Sydney NSW 2000, Australia

To support organizations in the APAC region in achieving sales excellence by implementing Huthwaite's research-based methodologies, adapted for diverse local markets.

Buying Intent Signals for Huthwaite International

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Huthwaite International

As of April 2025, Huthwaite International' leadership includes:

John Golden - Chief Executive Officer
Lucy Mizen - Chief Operating Officer
David Freedman - Managing Director - Huthwaite International (UK & Europe)
Jonathan Hodge - Chief Financial Officer

Investors of Huthwaite International

Huthwaite International has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, Huthwaite International's core executive team appears stable with no major widely publicized hires or exits in the last 12 months. Any changes are typically managed internally or announced through targeted communications.

Technology (Tech Stack) used by Huthwaite International

Discover the tools Huthwaite International uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Huthwaite International Email Formats and Examples

Huthwaite International typically uses a standard corporate email format. The most common formats observed are [firstinitial][last]@huthwaiteinternational.com or [first].[last]@huthwaiteinternational.com.

[firstinitial][last]@huthwaiteinternational.com (e.g., jdoe@huthwaiteinternational.com)

Format

lgolden@huthwaiteinternational.com

Example

80%

Success rate

News and media

Huthwaite International BlogMarch 13, 2024

Huthwaite International on The Evolving Role of an L&D Professional

Huthwaite International published an article discussing how the role of Learning and Development professionals is shifting from traditional training delivery to more strategic business partnering, focusing on measurable impact and behavioral change....more

Huthwaite International BlogFebruary 21, 2024

Huthwaite International Highlights the Enduring Relevance of SPIN® Selling

In a blog post, Huthwaite International reaffirms the continued effectiveness of its SPIN® Selling methodology in today's complex sales environments, emphasizing its research-backed principles for successful customer interactions....more

Huthwaite International BlogJanuary 24, 2024

Huthwaite International Shares Insights on Achieving Successful Sales Transformation

Huthwaite International outlined key strategies for organizations looking to implement effective and lasting sales transformation, focusing on behavioral change, leadership commitment, and robust reinforcement....more

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