HQ Function

Historically, this location served as the primary hub for Hurley's design, product development, marketing, and brand operations, maintaining a strong connection with the surf community. Under Bluestar Alliance, core brand identity and design influence likely still emanate from its California roots.

Notable Features:

The Costa Mesa campus was known for its creative workspaces, design studios, and an environment fostering innovation in surf apparel, reflecting the brand's connection to surf culture.

Work Culture:

The work culture historically associated with Hurley is creative, passionate, and deeply influenced by the surf and beach lifestyle, fostering innovation and a connection to the ocean.

HQ Significance:

The Costa Mesa association is significant due to its proximity to the heart of the Southern California surf scene, allowing the brand to stay authentically connected to athletes, trends, and the lifestyle it represents.

Values Reflected in HQ: The brand's operational ethos, historically centered in Costa Mesa, reflects values of innovation, authenticity, community, and a deep connection to surf culture.

Location:

Hurley products are distributed and sold globally through a robust network of retailers, e-commerce platforms, and licensed partners. While its brand identity is rooted in Southern California, Hurley's reach extends to key surf and lifestyle markets across North America, South America, Europe, Asia, and Australia, managed and expanded by Bluestar Alliance's global brand management expertise.

Street Address:

1945 Gisler Ave

City:

Costa Mesa

State/Province:

California

Country:

USA