hummel
hummel's Overview
Hummel is a Danish sportswear brand headquartered in Aarhus, Denmark. Founded in 1923 in Hamburg, Germany, by Albert Messmer, the company has a rich heritage in designing and manufacturing apparel, footwear, and accessories for various sports, most notably football and handball. Hummel is globally recognized for its distinctive chevron logo and its strong Danish design identity. A core part of Hummel's philosophy is 'Company Karma,' which focuses on using sport as a means to create positive social change and support communities worldwide. The brand has a significant global footprint, sponsoring numerous national teams, clubs, and athletes.
Where is hummel's Headquarters?
HQ Function
The Aarhus headquarters serves as the central command for Hummel's global operations, overseeing brand strategy, product design and innovation, international marketing, supply chain management, and financial operations.
Notable Features:
A modern, Scandinavian-designed office space that likely includes showrooms for new collections, dedicated zones for creative and design teams, and facilities aimed at promoting employee collaboration and well-being, reflecting the brand's sporty and progressive image.
Work Culture:
Hummel's HQ fosters a dynamic, inclusive, and passionate work environment, deeply rooted in sports culture and Danish values of work-life balance and flat hierarchies. There's a strong emphasis on teamwork, innovation, and the 'Company Karma' ethos, encouraging employees to contribute to positive social impact.
HQ Significance:
The headquarters is crucial for maintaining Hummel's brand identity, driving its global growth, fostering innovation in sportswear, and coordinating its 'Company Karma' initiatives worldwide. It's the heart of a brand with nearly a century of history in sport.
Values Reflected in HQ: The headquarters embodies Hummel's core values: heritage in sport, passion, teamwork, Danish design, innovation, and a strong commitment to social responsibility through its 'Company Karma' philosophy.
Location:
Hummel operates on a global scale, with its products sold in numerous countries across Europe, Asia, the Americas, and Oceania. Its global functions include international product design and development tailored to diverse markets, sourcing and manufacturing oversight through a global supply chain, coordinated international marketing campaigns, an extensive sales and distribution network (including own subsidiaries, distributors, and retail partners), and management of high-profile sponsorships with national teams (e.g., Denmark football), professional clubs, and individual athletes worldwide.
Street Address:
Balticagade 20
City:
Aarhus C
State/Province:
Region Midtjylland
Country:
Denmark
hummel's Global Presence
Istanbul, Turkey
Address: Mahmutbey Mahallesi Taşocağı Yolu Caddesi No:3 B Blok, Bağcılar, Istanbul, Turkey (Hummel Spor Malzemeleri San. ve Tic. A.Ş.)
To drive brand growth, manage partnerships with local sports entities, and cater to consumer demand in Turkey and potentially surrounding markets in the EMEA region. Supports Hummel's strong presence in football and handball within the region.
Buying Intent Signals for hummel
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of hummel
As of April 2025, hummel' leadership includes:
Investors of hummel
hummel has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Hummel's core C-suite executive team has demonstrated stability over the past 12 months, with no major publicly announced new hires or departures. Key leadership appointments made just prior to this period, such as Gitte Fuglsang as Chief HR & Karma Officer in early 2023, continue to shape the company's strategic direction.
Technology (Tech Stack) used by hummel
Discover the tools hummel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
hummel Email Formats and Examples
Hummel likely uses common corporate email address structures. These typically involve combinations of an employee's first name, last name, or initials, followed by the @hummel.net domain. Regional offices may use country-specific domains (e.g., @hummel.dk).
[first_initial][last]@hummel.net
Format
jdoe@hummel.net
Example
70%
Success rate
News and media
evertonfc.com • May 20, 2024
Hummel News: Everton And Hummel Extend Partnership
Everton Football Club and Danish sportswear brand Hummel have announced a multi-year extension to their technical partnership. Hummel will continue as the club's official kit supplier, producing playing, training, and travel wear for Everton's men's, women's, and academy teams....more
soccerbible.com • March 18, 2024
Hummel News: Hummel Launches Denmark EURO 2024 Home & Away Shirts
Hummel unveiled the new home and away kits for the Danish national football team ahead of UEFA EURO 2024. The designs draw inspiration from Denmark's vibrant football community and are set to be worn by the men's team during the tournament and the women's team in their EURO 2025 qualifiers....more
DBU (Danish Football Association) / Hummel official channels • October 5, 2023
Hummel News: Hummel and Danish FA Launch 'Football for All' Jersey to Promote Inclusivity
In collaboration with the Danish Football Association (DBU), Hummel launched the 'Fodboldtrøjen for Alle' (Football Jersey for All). This initiative aims to promote inclusivity within football and support diverse football communities across Denmark, reinforcing Hummel's 'Company Karma' commitment....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including hummel, are just a search away.