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Human Factors International (HFI)'s Overview

Total employees198
HeadquartersFairfield
Founded1981

Human Factors International (HFI) is a global leader in user experience (UX) design, consulting, and training. Founded in 1988, HFI specializes in making technology more user-friendly and effective by applying principles of human-computer interaction and cognitive psychology. They offer a comprehensive suite of services including UX strategy development, user research, interaction design, usability testing, and renowned certification programs like the Certified Usability Analyst (CUA) and Certified Customer Experience Analyst (CXA). HFI empowers organizations worldwide to create digital products and services that deliver superior user experiences, leading to increased customer satisfaction, loyalty, and business success.

Where is Human Factors International (HFI)'s Headquarters?

HQ Function

Serves as the global administrative and operational hub, overseeing curriculum development for training programs, research initiatives, and strategic global operations.

Notable Features:

While specific architectural details are not widely publicized, the Fairfield headquarters likely houses dedicated training facilities, usability labs, and office spaces designed to foster collaboration and innovation in UX research and education.

Work Culture:

HFI's culture emphasizes deep expertise in human factors, a commitment to user-centered design principles, continuous learning, and a passion for improving digital experiences. Collaboration and knowledge sharing are likely key aspects.

HQ Significance:

The Fairfield headquarters is significant as the birthplace and central command for HFI's globally recognized UX certification programs and methodologies, influencing UX practices worldwide.

Values Reflected in HQ: The headquarters likely reflects HFI's core values of expertise, user advocacy, practical application of research, and educational excellence in the field of human-computer interaction.

Location:

Human Factors International supports its global clientele through its headquarters in the USA and a network of international offices and training partners across Asia (e.g., India, Singapore, China), Europe (e.g., UK), Africa (e.g., South Africa), and other regions. They provide localized and remote UX training, certification, and consulting services, enabling professionals and organizations worldwide to access their expertise in human-centered design.

Street Address:

410 West Lowe Avenue, P.O. Box 2020

City:

Fairfield

State/Province:

Iowa

Country:

USA

Human Factors International (HFI)'s Global Presence

Mumbai, India

Address: Unit No. 210, B-Wing, Kanakia Wallstreet, Andheri Kurla Road, Andheri (East), Mumbai 400093, India (Note: Verify current address as office locations can change)

To cater to the significant demand for skilled UX professionals and user-centered design practices in India and surrounding regions, supporting digital transformation initiatives.

Singapore

Address: Serves the Asia-Pacific region (Specific office address may vary or be through regional partners; check HFI's website for current details)

To support organizations in the APAC region in enhancing their digital product usability and customer experience, leveraging HFI's global expertise with local market understanding.

London, UK

Address: Serves the UK and European markets (Specific office address may vary; check HFI's website for current details)

To expand HFI's educational and consulting footprint in Europe, assisting companies in adopting best practices for user-centered design and digital innovation.

Buying Intent Signals for Human Factors International (HFI)

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Human Factors International (HFI)

As of April 2025, Human Factors International (HFI)' leadership includes:

Dr. Eric Schaffer - CEO and Founder
Apala Lahiri - Global Chief of Technical Staff / Chief Oracle
Anu Poovamma - Director, HFI-India

Investors of Human Factors International (HFI)

Human Factors International (HFI) has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, Human Factors International does not frequently publicize executive team changes. The core leadership, including founder Dr. Eric Schaffer, has shown long-term stability. No major executive hires or departures have been widely reported in the last 12 months.

Technology (Tech Stack) used by Human Factors International (HFI)

Discover the tools Human Factors International (HFI) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Human Factors International (HFI) Email Formats and Examples

Human Factors International commonly uses the email format of the first initial followed by the last name. Other formats might exist but this is a frequently observed pattern.

flast@humanfactors.com

Format

eschaffer@humanfactors.com

Example

85%

Success rate

News and media

HFI BlogMarch 7, 2024

Human Factors International Highlights the Crucial Role of Content Strategy in UX Design

In a recent blog post, HFI emphasized that content strategy is not just about words, but a critical component of UX design that shapes user perception, engagement, and overall experience. Effective content strategy ensures clarity, consistency, and relevance, guiding users seamlessly through digital interfaces....more

HFI BlogJanuary 25, 2024

HFI Discusses Balancing Innovation and Usability in UX Design

Human Factors International shared insights on navigating the delicate balance between pushing design boundaries with innovative features and maintaining core usability principles. The article stresses that true innovation enhances user experience without sacrificing intuitiveness or accessibility....more

HFI LinkedInNovember 16, 2023

HFI Shares Report on the Business Impact of UX

HFI promoted a research report detailing how strategic investment in User Experience (UX) design can lead to significant business benefits, including increased conversion rates, customer loyalty, and reduced development costs, underscoring UX as a key differentiator in the digital landscape....more

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