What Does Hudl Do?

Total employees3490
HeadquartersLincoln
Founded2006

Hudl is a global leader in sports technology, providing performance analysis tools for coaches and athletes to review game footage, analyze performance, and improve team play. Founded in 2006, Hudl's platform offers video sharing, play diagramming, and data analytics for over 40 sports. Serving more than 200,000 teams, from youth leagues to professional organizations, Hudl aims to give every team and athlete the shot they deserve by making powerful performance tools accessible. Their product suite includes Hudl Sportscode, Wyscout for scouting, and Hudl Focus automated cameras, empowering users to capture, analyze, and share video and data seamlessly.

Where Is Hudl's Headquarters?

HQ Function

The Lincoln headquarters serves as the central hub for Hudl's global operations, housing core departments including executive leadership, product development, engineering, design, marketing, sales, customer support, and corporate functions.

Notable Features:

The custom-built facility in Lincoln's historic Haymarket District features modern architecture, open-plan office spaces to encourage collaboration, state-of-the-art technology infrastructure, and unique employee amenities such as an indoor turf area, a basketball court, and a large event space, reflecting the company's sports DNA.

Work Culture:

Hudl's Lincoln HQ fosters a collaborative, innovative, and sports-centric environment. Employees, often referred to as 'Hudlies,' benefit from open workspaces, modern amenities, and a culture that values teamwork, continuous learning, and a passion for helping teams and athletes succeed. The atmosphere is energetic, reflecting the fast-paced nature of the tech and sports industries.

HQ Significance:

As Hudl's global nerve center, the Lincoln headquarters is significant not only for housing core operations but also for its role in anchoring the 'Silicon Prairie' tech ecosystem. It symbolizes the company's growth from a startup to a global leader in sports technology and serves as a talent magnet for the region.

Values Reflected in HQ: The HQ design and atmosphere reflect Hudl's core values of collaboration (open, flexible workspaces), innovation (modern tech and facilities), athlete focus (sports-themed amenities), and community (engagement with the local tech scene).

Location:

Hudl maintains a strong global presence, supporting teams and athletes worldwide with offices and remote employees across North America, Europe, Asia-Pacific, and other regions. Their platform is utilized in over 40 sports by more than 200,000 teams across numerous countries. Hudl provides localized sales, support, and product features to cater to diverse international sporting needs, ensuring a global reach for its performance analysis solutions.

Street Address:

600 P St, Suite 400

City:

Lincoln

State/Province:

Nebraska

Country:

USA

Where Else Does Hudl Operate Around the World?

London, United Kingdom

Address: Second Home, 68–80 Hanbury St, London, E1 5JL, UK

To drive growth and provide localized services across the diverse EMEA sports landscape, fostering relationships with major leagues, clubs, and federations in the region.

Boston, Massachusetts, USA

Address: 500 Boylston Street, Suite 1600, Boston, MA 02116, USA

To tap into the East Coast talent pool, strengthen U.S. market presence, and integrate specialized technologies and expertise, especially in data analytics and scouting, crucial for North American sports like basketball, American football, and ice hockey.

Omaha, Nebraska, USA

Address: 15160 Omaha S Plaza, Omaha, NE 68137, USA

To expand Hudl's operational footprint in Nebraska, leveraging the talent pool in the Omaha metropolitan area and supporting the company's overall growth in North America.

Buying Intent Signals for Hudl

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hudl? Meet the Executive Team

As of April 2025, Hudl' leadership includes:

David Graff - Chief Executive Officer (CEO)
Matt Mueller - Chief Operating Officer (COO)
John Wirtz - Chief Product Officer (CPO)
Brian Kaiser - Chief Technology Officer (CTO)
Greg Nelson - Chief Financial Officer (CFO)
Jessica Hotz - Chief People Officer
Sam Lloyd - SVP, Global Revenue

Who's Investing in Hudl?

Hudl has been backed by several prominent investors over the years, including:

Accel
Nelnet
Bain Capital Tech Opportunities
Sovereign's Capital

What Leadership Changes Has Hudl Seen Recently?

Hire2
Exits1

Hudl has seen some key executive appointments and transitions in the past year, strengthening its leadership team for continued global growth and product innovation.

Departures

Rachel Jacobson, Rachel Jacobson resigned from her role as Chief Commercial Officer.

New Appointments:

Greg Nelson, Greg Nelson appointed as new Chief Financial Officer, bringing extensive financial leadership experience to Hudl.
Nick Maywald, Nick Maywald appointed as General Manager for Elite Sports in the Asia-Pacific region to drive growth and expand market presence.

What Technology (Tech Stack) Is Used byHudl?

Discover the tools Hudl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hudl Email Formats and Examples

Hudl primarily utilizes two common email formats for its employees. The most prevalent formats are [firstname].[lastname]@hudl.com and [firstinitial][lastname]@hudl.com. Variations might exist for common names or specific departments.

[firstname].[lastname]@hudl.com or [firstinitial][lastname]@hudl.com

Format

jane.doe@hudl.com or jdoe@hudl.com

Example

85%

Success rate

What's the Latest News About Hudl?

Sports Video GroupMay 7, 2024

Hudl Focus: Innovative Capture Devices To Increase Automation, Enhance Fan Experience at 2024 NAB Show

Hudl showcased its latest advancements in automated video capture and AI-driven analytics at the 2024 NAB Show, emphasizing solutions like the Hudl Focus camera to streamline workflows for teams and enhance content for fans....more

Hudl BlogFebruary 14, 2024

Hudl Welcomes Nick Maywald as GM, Asia-Pacific, Elite Sports

Hudl announced the appointment of Nick Maywald as the new General Manager for Elite Sports in the Asia-Pacific region, aiming to expand its presence and tailor solutions for high-performance sports organizations in APAC....more

Business WireNovember 29, 2023

Hudl Appoints Greg Nelson as Chief Financial Officer

Hudl announced the appointment of Greg Nelson as its new Chief Financial Officer (CFO). Nelson brings over two decades of financial leadership experience from various tech and growth-stage companies to Hudl....more

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