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Huda Beauty's Overview

Total employees998
HeadquartersDubai
Founded2013

Huda Beauty is a globally recognized cosmetics brand founded in 2013 by beauty blogger and entrepreneur Huda Kattan. Initially launched with a line of false eyelashes sold through Sephora, the brand rapidly expanded into a comprehensive range of makeup and skincare products. Known for its innovative formulas, vibrant pigments, strong social media engagement, and commitment to inclusivity, Huda Beauty has become one of the fastest-growing beauty brands in the world, with a significant presence both online and in major retail stores globally.

Where is Huda Beauty's Headquarters?

HQ Function

Serves as the central hub for global operations, product innovation and development, brand strategy, marketing, content creation, and administrative functions.

Notable Features:

Modern, stylish, and spacious office interiors that reflect the brand's glamorous and innovative aesthetic. Often features dedicated studios for content creation, product testing labs, and collaborative workspaces designed to foster creativity.

Work Culture:

Characterized by a fast-paced, dynamic, and entrepreneurial spirit. Emphasizes innovation, creativity, diversity, and collaboration. Fosters a passion for beauty, empowerment, and digital-first thinking, reflecting Huda Kattan's journey as a founder.

HQ Significance:

The Dubai HQ is significant as the command center for a brand that originated in the Middle East and achieved massive global success, disrupting the traditional beauty industry. It symbolizes Huda Kattan's entrepreneurial achievements and the brand's digital-native roots.

Values Reflected in HQ: The HQ design and operations reflect Huda Beauty's core values: innovation, quality, glamour, inclusivity, empowerment, and a strong connection with its digital community.

Location:

Huda Beauty supports a wide range of functions globally, including research and development for new products, a robust supply chain and distribution network, international marketing and sales campaigns, digital content creation, and customer engagement. The brand's products are sold through major international retailers like Sephora, Harrods, Cult Beauty, as well as its own e-commerce platform which ships worldwide, ensuring a strong presence in North America, Europe, Asia, Australia, and the Middle East.

Street Address:

Saba Tower 1, Jumeirah Lakes Towers (JLT)

City:

Dubai

State/Province:

Dubai

Country:

United Arab Emirates

Huda Beauty's Global Presence

London, United Kingdom

Address: Operational address not publicly specified; strategic presence in London for European market activities.

To cater specifically to the European consumer base, manage relationships with European retailers and media, and adapt global strategies for local relevance.

Los Angeles, California, USA

Address: Operational address not publicly specified; strategic presence in Los Angeles for US market activities.

To drive growth in the significant US market, engage with US-based influencers and media, and manage partnerships with North American retailers.

Buying Intent Signals for Huda Beauty

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Huda Beauty

As of April 2025, Huda Beauty' leadership includes:

Huda Kattan - Founder & Chief Executive Officer
Mona Kattan - Co-Founder & Global President
Alya Kattan - Co-Founder & Chief Social Media Advisor
Christopher Goncalo - Chief Operating Officer (role may have evolved, previously held)

Investors of Huda Beauty

Huda Beauty has been backed by several prominent investors over the years, including:

TSG Consumer Partners

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits2

The most significant executive change in the last 12 months was founder Huda Kattan's return to the CEO position in January 2024, succeeding Nathalie Kristo. This move signals a renewed founder-led strategic direction for the company.

Departures

Nathalie Kristo, Nathalie Kristo departed from the CEO role.
Helena Sampson, Helena Sampson's interim CEO role concluded.

New Appointments:

Huda Kattan, Huda Kattan was re-appointed as Chief Executive Officer.

Technology (Tech Stack) used by Huda Beauty

Discover the tools Huda Beauty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Huda Beauty Email Formats and Examples

Huda Beauty likely uses common corporate email formats. While not publicly confirmed, patterns such as [first].[last]@hudabeauty.com or [first_initial][last]@hudabeauty.com are frequently used by companies of similar size and structure.

[first].[last]@hudabeauty.com or [first_initial][last]@hudabeauty.com

Format

example.person@hudabeauty.com

Example

70%

Success rate

News and media

Vogue BusinessJanuary 17, 2024

Huda Beauty news title: Huda Kattan is back as CEO of Huda Beauty

Huda Kattan announced her return as CEO of Huda Beauty, eight years after founding the company and three years after stepping down from the role. She aims to bring the brand back to its roots and focus on disruptive product innovation....more

Cosmetics BusinessApril 4, 2024

Huda Beauty news title: Huda Beauty targets ‘lip filler’ look with new Faux Filler gloss

Huda Beauty launched its new Faux Filler Extra Shine Lip Gloss, designed to give lips a fuller, plumper appearance akin to lip fillers, without the needles. The product launch aligns with the brand's focus on innovative and trend-driven cosmetics....more

Forbes Middle EastDecember 6, 2023

Huda Beauty news title: Huda Beauty Recognized in Top Arab Family Businesses

Huda Beauty, founded by the Kattan family, was recognized among the Top 100 Arab Family Businesses in 2023 by Forbes Middle East, highlighting its significant economic impact and success as a family-led enterprise in the region....more

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