Huda Beauty is a globally recognized cosmetics brand founded in 2013 by beauty blogger and entrepreneur Huda Kattan. Initially launched with a line of false eyelashes sold through Sephora, the brand rapidly expanded into a comprehensive range of makeup and skincare products. Known for its innovative formulas, vibrant pigments, strong social media engagement, and commitment to inclusivity, Huda Beauty has become one of the fastest-growing beauty brands in the world, with a significant presence both online and in major retail stores globally.
Serves as the central hub for global operations, product innovation and development, brand strategy, marketing, content creation, and administrative functions.
Modern, stylish, and spacious office interiors that reflect the brand's glamorous and innovative aesthetic. Often features dedicated studios for content creation, product testing labs, and collaborative workspaces designed to foster creativity.
Characterized by a fast-paced, dynamic, and entrepreneurial spirit. Emphasizes innovation, creativity, diversity, and collaboration. Fosters a passion for beauty, empowerment, and digital-first thinking, reflecting Huda Kattan's journey as a founder.
The Dubai HQ is significant as the command center for a brand that originated in the Middle East and achieved massive global success, disrupting the traditional beauty industry. It symbolizes Huda Kattan's entrepreneurial achievements and the brand's digital-native roots.
Huda Beauty supports a wide range of functions globally, including research and development for new products, a robust supply chain and distribution network, international marketing and sales campaigns, digital content creation, and customer engagement. The brand's products are sold through major international retailers like Sephora, Harrods, Cult Beauty, as well as its own e-commerce platform which ships worldwide, ensuring a strong presence in North America, Europe, Asia, Australia, and the Middle East.
Saba Tower 1, Jumeirah Lakes Towers (JLT)
Dubai
Dubai
United Arab Emirates
Address: Operational address not publicly specified; strategic presence in London for European market activities.
To cater specifically to the European consumer base, manage relationships with European retailers and media, and adapt global strategies for local relevance.
Address: Operational address not publicly specified; strategic presence in Los Angeles for US market activities.
To drive growth in the significant US market, engage with US-based influencers and media, and manage partnerships with North American retailers.
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As of April 2025, Huda Beauty' leadership includes:
Huda Beauty has been backed by several prominent investors over the years, including:
The most significant executive change in the last 12 months was founder Huda Kattan's return to the CEO position in January 2024, succeeding Nathalie Kristo. This move signals a renewed founder-led strategic direction for the company.
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Huda Beauty likely uses common corporate email formats. While not publicly confirmed, patterns such as [first].[last]@hudabeauty.com or [first_initial][last]@hudabeauty.com are frequently used by companies of similar size and structure.
[first].[last]@hudabeauty.com or [first_initial][last]@hudabeauty.com
Format
example.person@hudabeauty.com
Example
70%
Success rate
Vogue Business • January 17, 2024
Huda Kattan announced her return as CEO of Huda Beauty, eight years after founding the company and three years after stepping down from the role. She aims to bring the brand back to its roots and focus on disruptive product innovation....more
Cosmetics Business • April 4, 2024
Huda Beauty launched its new Faux Filler Extra Shine Lip Gloss, designed to give lips a fuller, plumper appearance akin to lip fillers, without the needles. The product launch aligns with the brand's focus on innovative and trend-driven cosmetics....more
Forbes Middle East • December 6, 2023
Huda Beauty, founded by the Kattan family, was recognized among the Top 100 Arab Family Businesses in 2023 by Forbes Middle East, highlighting its significant economic impact and success as a family-led enterprise in the region....more
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