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Hubba was a prominent B2B product discovery platform designed to connect independent brands with retailers. Its network facilitated the showcasing of new products by brands and allowed retailers to discover unique items for their stores, aiming to streamline the wholesale purchasing process. Founded in 2011, Hubba gained traction in the e-commerce and retail tech space before being acquired by Lightspeed POS Inc. in August 2018. Following the acquisition, Hubba's technology and team were integrated into Lightspeed, and Hubba's standalone platform and operations were officially shut down in September 2019.
The Toronto headquarters housed Hubba's core teams, including executive leadership, product development, software engineering, marketing, sales, and customer support.
As a tech startup, Hubba's office was likely characterized by a modern, open-concept design aimed at fostering collaboration and innovation, typical of creative tech workspaces in downtown Toronto. Specific architectural details are not widely publicized post-shutdown.
Hubba was known for its dynamic and energetic startup culture. It emphasized innovation, collaboration, and a strong sense of community, driven by its mission to empower independent brands and retailers. Employees often described it as a fast-paced and engaging environment.
The Toronto HQ was pivotal as the birthplace and operational core of Hubba, a company that significantly contributed to the B2B commerce space by leveraging technology to connect businesses. It was a notable entity in Toronto's burgeoning tech scene.
While its physical headquarters was in Toronto, Canada, Hubba's platform served a global audience of brands and retailers, with a significant user base in North America and parts of Europe. Its digital nature allowed it to facilitate B2B connections internationally, though its direct operational and sales efforts were primarily focused on North America before its acquisition.
20 Maud St, Suite 303
Toronto
Ontario
Canada
Address: N/A (Primarily remote sales and business development operations; no permanent large physical office was widely reported)
To establish and grow Hubba's network and user base in the key U.S. market, leveraging New York's status as a major global center for retail and commerce.
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As of April 2025, Hubba' leadership includes:
Hubba has been backed by several prominent investors over the years, including:
Hubba was acquired by Lightspeed in August 2018 and its independent operations ceased in September 2019. Consequently, there have been no executive new hires or exits for Hubba as a standalone entity in the last 12 months. Key executives transitioned to new roles at Lightspeed or pursued other ventures around the time of the acquisition and shutdown.
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During its operational period, Hubba likely utilized standard corporate email formats. While specific official formats are not publicly documented post-shutdown, common patterns for technology companies include [first].[last]@domain.com or [first_initial][last]@domain.com.
Historically, common formats included [first].[last]@hubba.com or [first_initial][last]@hubba.com
Format
e.g., jane.doe@hubba.com or jdoe@hubba.com
Example
0%
Success rate
Betakit • September 23, 2019
Hubba announced the shutdown of its Toronto operations, roughly a year after its acquisition by Lightspeed. The company's technology and team had been integrated into Lightspeed, leading to the discontinuation of Hubba as a standalone brand....more
TechCrunch • August 16, 2018
Lightspeed POS Inc. acquired Hubba, a Toronto-based B2B discovery network. The acquisition aimed to enhance Lightspeed's B2B commerce capabilities by integrating Hubba's technology and team....more
Business Wire • January 25, 2017
Hubba announced a $45 million USD Series B funding round led by Goldman Sachs Investment Partners, with participation from existing investors. The funding was intended to accelerate global growth and product development....more
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