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HS Brands International (HSB) is a globally recognized leader in providing innovative solutions for brand protection and customer experience enhancement. For over three decades, HSB has partnered with businesses across various industries to safeguard their assets, ensure compliance, and elevate customer satisfaction. Their comprehensive suite of services includes mystery shopping, integrity and compliance audits, loss prevention programs, franchise performance reviews, and data-driven customer experience management. By leveraging a vast network of field professionals and advanced technology, HS Brands International delivers actionable insights that help clients reduce losses, improve operational efficiency, and build stronger brand loyalty on a global scale.
Serves as the global nerve center for HS Brands International, overseeing strategic direction, global operations, technology development, and corporate functions. It supports the company's worldwide network of offices and field personnel.
Modern office facility equipped with advanced technology to support its global operations and data analysis capabilities. Designed to foster collaboration and innovation among its teams.
HS Brands International's headquarters fosters a professional, client-focused, and innovative work environment. The culture emphasizes integrity, teamwork, and a commitment to delivering high-quality, actionable insights for their global clientele. Employees are encouraged to be proactive and contribute to the company's mission of brand protection and performance improvement.
The Foxborough headquarters is significant as the central command for a company with a vast global reach, coordinating complex projects and services across diverse markets and industries. It's the hub for their proprietary technologies and methodologies.
HS Brands International supports its global clients through a robust network of regional headquarters in North America (Foxborough, USA), EMEA (Budapest, Hungary), LATAM (Mexico City, Mexico), and APAC (Singapore), complemented by field associates in over 130 countries. This extensive presence allows them to execute localized brand protection strategies, mystery shopping programs, compliance audits, and customer experience initiatives effectively across diverse international markets and industries.
200 Wheeler Road
Foxborough
MA
USA
Address: Váci út 76, Budapest, 1133 Hungary
To provide localized expertise and support for clients in the diverse EMEA markets, adapting global strategies to regional needs and ensuring effective service delivery across multiple countries and languages.
Address: Av. Insurgentes Sur 1898, Florida, Álvaro Obregón, 01020 Ciudad de México, CDMX, Mexico
To cater to the specific business environment and cultural nuances of the Latin American market, providing tailored solutions and managing a network of professionals across the region.
Address: 7 Temasek Boulevard, #12-07 Suntec Tower One, Singapore 038987
To drive growth and service delivery in the APAC region, addressing unique market challenges and opportunities in brand protection and customer experience for multinational and local clients.
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As of April 2025, HS Brands Global' leadership includes:
HS Brands Global has been backed by several prominent investors over the years, including:
Based on publicly available information and company announcements, there have been no major C-suite level executive hires or departures publicly reported for HS Brands International in the last 12 months. The company appears to maintain a stable core leadership team.
Discover the tools HS Brands Global uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
HS Brands International commonly utilizes an email format that combines the first initial of an employee's first name with their full last name, followed by the company domain.
flast@hsbrands.com
Format
jsmith@hsbrands.com
Example
85%
Success rate
HS Brands International Blog • February 27, 2024
HS Brands International published an article detailing how digital transformation is reshaping mystery shopping. The piece discusses the integration of technology in customer experience evaluation, enhancing data collection, and providing deeper insights for brand standard audits....more
HS Brands International Website • November 1, 2023
HS Brands International announced its recognition as one of the Top 10 Loss Prevention Solutions Providers. This acknowledgment highlights their commitment to innovative strategies and effective services in helping businesses minimize loss and protect assets....more
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