What Does HS Brands Global Do?

Total employees208
HeadquartersFoxborough
Founded1992

HS Brands International (HSB) is a globally recognized leader in providing innovative solutions for brand protection and customer experience enhancement. For over three decades, HSB has partnered with businesses across various industries to safeguard their assets, ensure compliance, and elevate customer satisfaction. Their comprehensive suite of services includes mystery shopping, integrity and compliance audits, loss prevention programs, franchise performance reviews, and data-driven customer experience management. By leveraging a vast network of field professionals and advanced technology, HS Brands International delivers actionable insights that help clients reduce losses, improve operational efficiency, and build stronger brand loyalty on a global scale.

Where Is HS Brands Global's Headquarters?

HQ Function

Serves as the global nerve center for HS Brands International, overseeing strategic direction, global operations, technology development, and corporate functions. It supports the company's worldwide network of offices and field personnel.

Notable Features:

Modern office facility equipped with advanced technology to support its global operations and data analysis capabilities. Designed to foster collaboration and innovation among its teams.

Work Culture:

HS Brands International's headquarters fosters a professional, client-focused, and innovative work environment. The culture emphasizes integrity, teamwork, and a commitment to delivering high-quality, actionable insights for their global clientele. Employees are encouraged to be proactive and contribute to the company's mission of brand protection and performance improvement.

HQ Significance:

The Foxborough headquarters is significant as the central command for a company with a vast global reach, coordinating complex projects and services across diverse markets and industries. It's the hub for their proprietary technologies and methodologies.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect HS Brands International's core values of integrity, excellence, innovation, partnership, and global reach, ensuring consistent service delivery worldwide.

Location:

HS Brands International supports its global clients through a robust network of regional headquarters in North America (Foxborough, USA), EMEA (Budapest, Hungary), LATAM (Mexico City, Mexico), and APAC (Singapore), complemented by field associates in over 130 countries. This extensive presence allows them to execute localized brand protection strategies, mystery shopping programs, compliance audits, and customer experience initiatives effectively across diverse international markets and industries.

Street Address:

200 Wheeler Road

City:

Foxborough

State/Province:

MA

Country:

USA

Where Else Does HS Brands Global Operate Around the World?

Budapest, Hungary

Address: Váci út 76, Budapest, 1133 Hungary

To provide localized expertise and support for clients in the diverse EMEA markets, adapting global strategies to regional needs and ensuring effective service delivery across multiple countries and languages.

Mexico City, Mexico

Address: Av. Insurgentes Sur 1898, Florida, Álvaro Obregón, 01020 Ciudad de México, CDMX, Mexico

To cater to the specific business environment and cultural nuances of the Latin American market, providing tailored solutions and managing a network of professionals across the region.

Singapore

Address: 7 Temasek Boulevard, #12-07 Suntec Tower One, Singapore 038987

To drive growth and service delivery in the APAC region, addressing unique market challenges and opportunities in brand protection and customer experience for multinational and local clients.

Buying Intent Signals for HS Brands Global

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading HS Brands Global? Meet the Executive Team

As of April 2025, HS Brands Global' leadership includes:

Thomas Mills - Chief Executive Officer
Raymond Towle - Founder & Chairman
Greg Keeley - Chief Operating Officer
Michael Mershimer - Chief Financial Officer
Derek Bogner - Chief Technology Officer
George Shaw - Chief Marketing Officer

Who's Investing in HS Brands Global?

HS Brands Global has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has HS Brands Global Seen Recently?

Hire0
Exits0

Based on publicly available information and company announcements, there have been no major C-suite level executive hires or departures publicly reported for HS Brands International in the last 12 months. The company appears to maintain a stable core leadership team.

What Technology (Tech Stack) Is Used byHS Brands Global?

Discover the tools HS Brands Global uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HS Brands Global Email Formats and Examples

HS Brands International commonly utilizes an email format that combines the first initial of an employee's first name with their full last name, followed by the company domain.

flast@hsbrands.com

Format

jsmith@hsbrands.com

Example

85%

Success rate

What's the Latest News About HS Brands Global?

HS Brands International BlogFebruary 27, 2024

HS Brands International Explores the Evolution of Mystery Shopping in the Digital Age

HS Brands International published an article detailing how digital transformation is reshaping mystery shopping. The piece discusses the integration of technology in customer experience evaluation, enhancing data collection, and providing deeper insights for brand standard audits....more

HS Brands International WebsiteNovember 1, 2023

HS Brands Recognized as a Top Loss Prevention Solutions Provider

HS Brands International announced its recognition as one of the Top 10 Loss Prevention Solutions Providers. This acknowledgment highlights their commitment to innovative strategies and effective services in helping businesses minimize loss and protect assets....more

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