What Does BLUEBERRY Do?

Total employees34
HeadquartersRaleigh-Durham-Chapel Hill Area (Operational Hub)
Founded2012

House of Blueberry is a pioneering digital fashion brand founded by Mishi McDuff. Specializing in creating stylish and high-quality virtual clothing and accessories, the company caters to users in immersive digital environments like Second Life, Roblox, Zepeto, and The Sims. House of Blueberry aims to empower self-expression through unique digital wearables, bridging the gap between fashion and the evolving virtual world. They collaborate with brands and creators to bring innovative designs and experiences to the digital space, pushing the boundaries of virtual self-expression.

Where Is BLUEBERRY's Headquarters?

HQ Function

Serves as the conceptual center for leadership, brand strategy, core design direction, and business development, coordinating a distributed team of creators and professionals.

Notable Features:

As a digitally native company, its 'headquarters' is more of an operational concept than a single physical building, emphasizing a flexible, modern work environment powered by digital collaboration tools.

Work Culture:

The company fosters a collaborative, innovative, and agile work culture, reflective of the fast-paced digital fashion and metaverse industries. It emphasizes creativity, inclusivity, and proficiency in remote work, empowering its global team.

HQ Significance:

The operational anchor in North Carolina, combined with its distributed remote structure, allows House of Blueberry to access diverse global talent and maintain agility in the rapidly evolving digital landscape. This model supports its mission to be at the forefront of metaverse fashion.

Values Reflected in HQ: The operational model reflects values of flexibility, innovation, global connectivity, accessibility, and a forward-thinking approach to work, creativity, and community in the digital age.

Location:

House of Blueberry has a significant global presence, primarily through its digital products accessible to users worldwide on platforms like Roblox, Second Life, Zepeto, and The Sims. Its team is internationally distributed, enabling global operational capabilities, diverse creative input, and broad market reach. The company actively engages with a global community of users and creators, fostering a worldwide ecosystem for digital fashion and self-expression in the metaverse.

Street Address:

Not publicly listed; operates primarily remotely.

City:

Raleigh-Durham-Chapel Hill Area (Operational Hub)

State/Province:

North Carolina

Country:

USA

Where Else Does BLUEBERRY Operate Around the World?

Global (Remote Workforce)

Address: N/A - Operates with a distributed global team.

This distributed model allows House of Blueberry to leverage a diverse global talent pool, support continuous operations across time zones, incorporate varied cultural influences into designs, and engage with its worldwide community effectively.

Buying Intent Signals for BLUEBERRY

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading BLUEBERRY? Meet the Executive Team

As of April 2025, BLUEBERRY' leadership includes:

Mishi McDuff - Founder & CEO
Katherine Manuel - Chief Operating Officer
Ashley Hopkins - Chief Creative Officer

Who's Investing in BLUEBERRY?

BLUEBERRY has been backed by several prominent investors over the years, including:

The Chernin Group (TCG)
Bitkraft Ventures
Warner Music Group
WME (William Morris Endeavor)
Goal Ventures
Mechanism Play
Not Boring Capital (Packy McCormick)
gmoney

What Leadership Changes Has BLUEBERRY Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major announced executive hires or departures at House of Blueberry within the last 12 months. The leadership team, including key appointments made prior to this period, appears stable and focused on growth in the digital fashion space.

What Technology (Tech Stack) Is Used byBLUEBERRY?

Discover the tools BLUEBERRY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BLUEBERRY Email Formats and Examples

While House of Blueberry's specific internal email format is not publicly confirmed, companies in the tech and creative industries often use common patterns. Based on industry standards, a likely format would involve the first name or a combination of first and last name at their domain.

[first]@houseofblueberry.com or [first].[last]@houseofblueberry.com

Format

example: jane@houseofblueberry.com or jane.doe@houseofblueberry.com

Example

70%

Success rate

What's the Latest News About BLUEBERRY?

License GlobalJanuary 11, 2024

House of Blueberry Launches Exclusive 'Mean Girls' Collection on Roblox

House of Blueberry collaborated with Paramount to launch an exclusive digital fashion collection inspired by the movie 'Mean Girls' on the Roblox platform, allowing users to express themselves with iconic Y2K styles from the film....more

Vogue BusinessNovember 16, 2023

House of Blueberry and DRESSX Partner to Bring Digital Fashion to Roblox and Zepeto

House of Blueberry announced a partnership with digital fashion retailer DRESSX to expand its offerings. The collaboration aims to bring new collections to popular metaverse platforms Roblox and Zepeto, enhancing accessibility and variety for users....more

Business WireJuly 12, 2022

House of Blueberry Raises $5M Seed Round Led by The Chernin Group to Build the Future of Fashion in the Metaverse

House of Blueberry announced it raised a $5 million seed round led by The Chernin Group (TCG), with participation from other notable investors, to expand its team and scale its digital fashion offerings across the metaverse....more

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