Hotjar is a product experience insights platform that provides behavior analytics and feedback data to help businesses 'understand what users really do on their site.' Their tools include heatmaps, session recordings, surveys, and feedback widgets, enabling companies to empathize with their users and improve their website and product experiences. Hotjar is used by businesses of all sizes across various industries to uncover opportunities for optimization and growth.
Serves as the company's registered office, administrative, legal, and financial hub for its global remote operations.
As a remote-first company, Hotjar's physical headquarters is a functional administrative base. The company's 'notable features' lie more in its robust digital infrastructure supporting a global workforce.
Hotjar champions a remote-first work culture characterized by flexibility, autonomy, transparency, and a strong emphasis on work-life balance. The culture is built on trust, collaboration, and continuous learning, with employees (Hotjarians) working from various locations worldwide.
The Malta office is significant as the legal and operational anchor for Hotjar, facilitating its global business activities while the core team operates remotely.
Hotjar has a significant global presence, serving hundreds of thousands of websites worldwide. Its team is fully distributed across 45+ countries in Europe, the Americas, Asia, Africa, and Oceania. This remote-first model allows Hotjar to support its global user base effectively and tap into a diverse talent pool for all company functions, including engineering, product, marketing, sales, and support.
Level 2, St Julians Business Centre, 3, Elia Zammit Street
St Julian's
STJ 1000
Malta
Address: Not Applicable (Distributed Workforce)
Team members work remotely from their preferred locations, contributing to all aspects of the business including product development, engineering, marketing, sales, customer success, and operations, serving a global customer base.
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As of April 2025, Hotjar | by Contentsquare' leadership includes:
Hotjar | by Contentsquare has been backed by several prominent investors over the years, including:
Over the past 12-18 months, Hotjar has seen key leadership transitions, including the appointment of a new CEO and new C-level/VP appointments in Product and People departments, reflecting ongoing growth and strategic evolution within the company.
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Hotjar commonly uses the [first_name]@[company_domain] email format. Variations might exist, but this is a prevalent structure for communication.
first@hotjar.com
Format
example@hotjar.com (e.g., john@hotjar.com)
Example
90%
Success rate
Hotjar Blog • May 24, 2023
Hotjar announced the appointment of Mohannad Ali as its new Chief Executive Officer. Ali, who previously served as Chief Revenue Officer, took over from founder David Darmanin, who transitioned to a role on the board....more
Simon Goble LinkedIn / Company Announcement • August 1, 2023
Simon Goble joined Hotjar as the new Chief Product Officer. He brings extensive experience in product leadership to steer Hotjar's product vision and strategy....more
TechCrunch • September 23, 2021
Contentsquare, a leader in digital experience analytics, announced its acquisition of Hotjar. The move aims to expand Contentsquare's reach into the SMB and mid-market segments, where Hotjar has a strong presence....more
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