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Horizon Fitness's Overview

Total employees5000
HeadquartersCottage Grove
Founded1975

Horizon Fitness is a global leader in designing, manufacturing, and marketing high-quality home exercise equipment. Part of the Johnson Health Tech family, Horizon Fitness is dedicated to providing innovative and reliable fitness solutions, including treadmills, ellipticals, exercise bikes, and strength training equipment. Their products are known for blending performance, durability, and user-friendly technology, catering to a wide range of fitness enthusiasts seeking effective workouts in the comfort of their homes. Horizon Fitness focuses on making fitness accessible and enjoyable, helping users achieve their health goals with equipment built to last.

Where is Horizon Fitness's Headquarters?

HQ Function

Manages North American operations, including sales, marketing, customer service, product development input, and distribution for the Horizon Fitness brand.

Notable Features:

A modern, purpose-built facility encompassing office spaces, warehousing, and product showrooms, designed for efficient operations and showcasing fitness innovations.

Work Culture:

A dynamic and collaborative environment focused on promoting health and wellness through innovation in fitness equipment. The culture encourages teamwork, customer focus, and a passion for quality.

HQ Significance:

This location is crucial for Horizon Fitness's presence and growth in the North American market, enabling close connection with customers, retailers, and industry trends in one of the world's largest fitness markets.

Values Reflected in HQ: The facility reflects Johnson Health Tech's commitment to quality, innovation, and customer satisfaction, providing a supportive environment for developing and distributing leading fitness solutions.

Location:

As a key brand of Johnson Health Tech, Horizon Fitness benefits from a vast global presence. JHT operates in over 60 countries across the Americas, Europe, and Asia-Pacific. This global network includes manufacturing facilities, R&D centers, and sales and marketing offices, enabling Horizon Fitness to design, produce, and distribute its home fitness equipment worldwide, catering to diverse international markets and customer needs.

Street Address:

1600 Landmark Drive

City:

Cottage Grove

State/Province:

Wisconsin

Country:

USA

Horizon Fitness's Global Presence

Taichung City, Taiwan

Address: No. 76, Gongye 9th Rd., Taiping Dist., Taichung City 411, Taiwan

Serves as the central command for Johnson Health Tech's worldwide operations, including its extensive manufacturing facilities and global supply chain.

Stoke-on-Trent, United Kingdom

Address: Stirling Road, Trentham Lakes South, Stoke-on-Trent, ST4 8GP, UK

Supports the UK market with localized strategies and customer support, ensuring brand presence and growth within the region.

Buying Intent Signals for Horizon Fitness

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Horizon Fitness

As of April 2025, Horizon Fitness' leadership includes:

Peter Lo - Founder & Chairman, Johnson Health Tech
Jason Lo - CEO, Johnson Health Tech
Mark Zabel - CEO, Johnson Health Tech North America

Investors of Horizon Fitness

Horizon Fitness has been backed by several prominent investors over the years, including:

Privately Held (as part of Johnson Health Tech)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive new hires or exits directly concerning the Horizon Fitness brand leadership are not frequently publicized, as it operates under the broader Johnson Health Tech corporate structure. Johnson Health Tech generally maintains a stable executive team. No major, publicly announced changes directly impacting Horizon Fitness's top brand-level management have been noted in the past 12 months.

Technology (Tech Stack) used by Horizon Fitness

Discover the tools Horizon Fitness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Horizon Fitness Email Formats and Examples

Email communications for Horizon Fitness often route through its parent company, Johnson Health Tech (JHT). Common corporate email formats include combinations of first name, last name, and initials. For customer support or direct inquiries, using the official contact forms and email addresses provided on the Horizon Fitness website is recommended.

[first_initial][last]@johnsonfit.com (common for parent company Johnson Health Tech) or [first].[last]@horizonfitness.com (possible for brand-specific roles).

Format

jdoe@johnsonfit.com

Example

70%

Success rate

News and media

Deloitte Taiwan / Johnson Health TechMay 24, 2023

Johnson Health Tech (Parent of Horizon Fitness) Recognized as one of Taiwan's Best Managed Companies

Johnson Health Tech (JHT), the parent company of Horizon Fitness, was named one of Taiwan's Best Managed Companies by Deloitte for the third consecutive year in 2023. The award recognizes JHT's outstanding business performance, strategic vision, and corporate governance....more

Horizon Fitness Official Website / Fitness Industry PressOctober 26, 2023

Horizon Fitness Enhances Home Workouts with Upgraded Studio Series Treadmills

Horizon Fitness announced updates to its popular Studio Series treadmills, including the 7.0 AT and 7.4 AT models. These enhancements feature improved Bluetooth FTMS connectivity for seamless integration with leading fitness apps, advanced cushioning systems, and highly responsive motors, aiming to deliver a superior at-home workout experience....more

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