What Does Horizon Equipment Do?

Total employees57
HeadquartersPerry
Founded1985

Horizon Equipment was established in 2022 through the strategic merger of three prominent John Deere dealerships: C & B Operations, Noteboom Implement, and Van Wall Equipment. This union created a significant agricultural and turf equipment provider with 21 locations across Iowa, Nebraska, South Dakota, Minnesota, and North Dakota. Horizon Equipment is dedicated to serving the farming, ranching, and landscaping communities by offering a comprehensive lineup of John Deere products, including tractors, combines, sprayers, planters, mowers, and compact construction equipment. Beyond sales, the company emphasizes robust parts availability, certified service and repair, and cutting-edge precision agriculture technologies to help customers optimize their operations and enhance productivity. Horizon Equipment is committed to building lasting relationships through expertise, integrity, and a deep understanding of the agricultural industry's needs.

Where Is Horizon Equipment's Headquarters?

HQ Function

Serves as a central point for administrative functions, strategic planning, and coordination of operations across Horizon Equipment's extensive network of dealerships. This includes aspects of finance, HR, marketing, and senior management.

Notable Features:

The Perry facility is representative of a large, modern agricultural equipment dealership, likely featuring extensive showrooms, advanced service workshops, a large parts warehouse, and office spaces. Its design prioritizes customer service and operational efficiency.

Work Culture:

The work culture at Horizon Equipment, including its Perry hub, is rooted in the agricultural community. It emphasizes customer-first service, technical expertise in John Deere equipment, teamwork, and a commitment to supporting farmers' success. There's a strong sense of dedication to the agricultural lifestyle and technological advancement in farming.

HQ Significance:

The Perry location's role is significant due to its history as the headquarters for Van Wall Equipment, one of the foundational companies in the merger. It symbolizes a strong legacy in Iowa agriculture and acts as a vital operational center for the broader Horizon Equipment entity in a key farming state.

Values Reflected in HQ: The headquarters' operations reflect Horizon Equipment's core values: integrity, customer focus, commitment to quality, community involvement, and innovation in agriculture.

Location:

Horizon Equipment's direct operations are concentrated in the Midwestern United States, serving customers in Iowa, Nebraska, South Dakota, Minnesota, and North Dakota. While they do not operate international branches, they play a role in the global agricultural ecosystem by equipping American farmers, who contribute to worldwide food production, with leading John Deere technology and machinery. They also stay abreast of global agricultural innovations through their partnership with John Deere, a multinational corporation.

Street Address:

201 Willis Ave

City:

Perry

State/Province:

IA

Country:

USA

Where Else Does Horizon Equipment Operate Around the World?

Gettysburg, SD/USA

Address: 31210 US Hwy 212, Gettysburg, SD 57442

Serves as a key local resource for farmers and ranchers in Potter County and surrounding areas, ensuring access to essential John Deere machinery, technology, and support services to optimize their agricultural operations.

Sleepy Eye, MN/USA

Address: 1201 Main St W, Sleepy Eye, MN 56085

Acts as an important agricultural hub for Brown County and nearby regions, offering local expertise and timely support for John Deere equipment users, contributing to regional farming efficiency and productivity.

Buying Intent Signals for Horizon Equipment

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Horizon Equipment? Meet the Executive Team

As of April 2025, Horizon Equipment' leadership includes:

Matt Van Houweling - President

Who's Investing in Horizon Equipment?

Horizon Equipment has been backed by several prominent investors over the years, including:

Privately Held/Not Publicly Disclosed

What Leadership Changes Has Horizon Equipment Seen Recently?

Hire0
Exits0

No major C-suite executive hires or departures have been publicly announced for Horizon Equipment in the past 12 months. The leadership team, largely established following the 2022 merger, appears stable as the company continues to focus on operational integration and strategic growth across its Midwest locations.

What Technology (Tech Stack) Is Used byHorizon Equipment?

Discover the tools Horizon Equipment uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Horizon Equipment Email Formats and Examples

While Horizon Equipment does not publicly list its official email format, companies in the agricultural equipment sector often utilize standardized formats. Common patterns for a domain like horizonequip.com typically involve combinations of first name, last name, and initials.

[firstinitial][lastname]@horizonequip.com

Format

jsmith@horizonequip.com

Example

70%

Success rate

What's the Latest News About Horizon Equipment?

Horizon Equipment NewsApril 19, 2024

Horizon Equipment Breaks Ground on New Facility in Missouri Valley, Iowa

Horizon Equipment has officially broken ground for a new, state-of-the-art dealership in Missouri Valley, Iowa. This development signifies a major investment in the region, aiming to provide enhanced sales, parts, and service capabilities with a larger showroom, expanded parts inventory, and advanced service bays to better serve local agricultural customers....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Horizon Equipment, are just a search away.