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Horizon Equipment was established in 2022 through the strategic merger of three prominent John Deere dealerships: C & B Operations, Noteboom Implement, and Van Wall Equipment. This union created a significant agricultural and turf equipment provider with 21 locations across Iowa, Nebraska, South Dakota, Minnesota, and North Dakota. Horizon Equipment is dedicated to serving the farming, ranching, and landscaping communities by offering a comprehensive lineup of John Deere products, including tractors, combines, sprayers, planters, mowers, and compact construction equipment. Beyond sales, the company emphasizes robust parts availability, certified service and repair, and cutting-edge precision agriculture technologies to help customers optimize their operations and enhance productivity. Horizon Equipment is committed to building lasting relationships through expertise, integrity, and a deep understanding of the agricultural industry's needs.
Serves as a central point for administrative functions, strategic planning, and coordination of operations across Horizon Equipment's extensive network of dealerships. This includes aspects of finance, HR, marketing, and senior management.
The Perry facility is representative of a large, modern agricultural equipment dealership, likely featuring extensive showrooms, advanced service workshops, a large parts warehouse, and office spaces. Its design prioritizes customer service and operational efficiency.
The work culture at Horizon Equipment, including its Perry hub, is rooted in the agricultural community. It emphasizes customer-first service, technical expertise in John Deere equipment, teamwork, and a commitment to supporting farmers' success. There's a strong sense of dedication to the agricultural lifestyle and technological advancement in farming.
The Perry location's role is significant due to its history as the headquarters for Van Wall Equipment, one of the foundational companies in the merger. It symbolizes a strong legacy in Iowa agriculture and acts as a vital operational center for the broader Horizon Equipment entity in a key farming state.
Horizon Equipment's direct operations are concentrated in the Midwestern United States, serving customers in Iowa, Nebraska, South Dakota, Minnesota, and North Dakota. While they do not operate international branches, they play a role in the global agricultural ecosystem by equipping American farmers, who contribute to worldwide food production, with leading John Deere technology and machinery. They also stay abreast of global agricultural innovations through their partnership with John Deere, a multinational corporation.
201 Willis Ave
Perry
IA
USA
Address: 31210 US Hwy 212, Gettysburg, SD 57442
Serves as a key local resource for farmers and ranchers in Potter County and surrounding areas, ensuring access to essential John Deere machinery, technology, and support services to optimize their agricultural operations.
Address: 1201 Main St W, Sleepy Eye, MN 56085
Acts as an important agricultural hub for Brown County and nearby regions, offering local expertise and timely support for John Deere equipment users, contributing to regional farming efficiency and productivity.
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As of April 2025, Horizon Equipment' leadership includes:
Horizon Equipment has been backed by several prominent investors over the years, including:
No major C-suite executive hires or departures have been publicly announced for Horizon Equipment in the past 12 months. The leadership team, largely established following the 2022 merger, appears stable as the company continues to focus on operational integration and strategic growth across its Midwest locations.
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While Horizon Equipment does not publicly list its official email format, companies in the agricultural equipment sector often utilize standardized formats. Common patterns for a domain like horizonequip.com typically involve combinations of first name, last name, and initials.
[firstinitial][lastname]@horizonequip.com
Format
jsmith@horizonequip.com
Example
70%
Success rate
Horizon Equipment News • April 19, 2024
Horizon Equipment has officially broken ground for a new, state-of-the-art dealership in Missouri Valley, Iowa. This development signifies a major investment in the region, aiming to provide enhanced sales, parts, and service capabilities with a larger showroom, expanded parts inventory, and advanced service bays to better serve local agricultural customers....more
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