What Does Hop Products Australia Do?

Total employees150
HeadquartersSouth Hobart
Founded1989

Hop Products Australia (HPA) is a leading vertically integrated hop company, responsible for breeding, growing, and processing a unique range of Australian hop varieties. They supply these high-quality hops and advanced hop products to craft and commercial brewers globally. HPA is renowned for its proprietary hop varieties like Galaxy®, Vic Secret™, and Enigma®, which are sought after for their distinctive aroma and flavour profiles. The company emphasizes innovation, quality, and sustainability throughout its operations, from farm to finished product, supporting brewers in creating exceptional beers.

Where Is Hop Products Australia's Headquarters?

HQ Function

Key administrative, sales, marketing, and processing operations. It's a central point for quality control, research, and distribution logistics for their Tasmanian-grown hops.

Notable Features:

Advanced hop processing facilities including pelletising plants and cool storage. Proximity to their Tasmanian hop gardens allows for fresh processing.

Work Culture:

A culture focused on agricultural excellence, scientific innovation in hop breeding and processing, and strong customer relationships within the brewing industry. Emphasis on quality and passion for hops.

HQ Significance:

The Tasmanian headquarters is vital for HPA's operations, particularly for processing hops grown in the region and managing their global distribution network. It underscores their commitment to the Australian hop industry.

Values Reflected in HQ: Commitment to quality, innovation in hop products, sustainability in farming practices, and strong partnerships with the brewing community.

Location:

Hop Products Australia directly manages hop breeding, growing, and processing in Tasmania and Victoria, Australia. Globally, their presence is extended through the BarthHaas network, their parent company, which has offices and distribution channels worldwide. This allows HPA to supply its unique Australian hops and hop products to brewers across North America, Europe, Asia, and other key brewing regions, supported by international sales teams and technical expertise.

Street Address:

26 Proctors Road

City:

South Hobart

State/Province:

TAS

Country:

Australia

Where Else Does Hop Products Australia Operate Around the World?

Rostrevor, Victoria, Australia

Address: 1136 Buffalo River Road, Rostrevor, VIC 3739, Australia

Serves as the agricultural heartland for HPA's Victorian hop production, leveraging the Ovens Valley's ideal growing conditions for many of their signature hop varieties.

Nuremberg, Germany

Address: BarthHaas GmbH & Co. KG, Freiligrathstraße 7/9, 90482 Nürnberg, Germany

Provides HPA with access to the global BarthHaas network for sales, distribution, technical support, and market intelligence, particularly in Europe and other international markets.

Buying Intent Signals for Hop Products Australia

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hop Products Australia? Meet the Executive Team

As of April 2025, Hop Products Australia' leadership includes:

Tim Lord - Managing Director
Owen Johnston - Head of Sales & Marketing
Simon Whittock - Head of Operations
Michelle Ord - Head of Finance & IT

Who's Investing in Hop Products Australia?

Hop Products Australia has been backed by several prominent investors over the years, including:

BarthHaas

What Leadership Changes Has Hop Products Australia Seen Recently?

Hire0
Exits0

No major high-profile executive hires or exits have been publicly announced for Hop Products Australia in the past 12 months. The leadership team appears stable.

What Technology (Tech Stack) Is Used byHop Products Australia?

Discover the tools Hop Products Australia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hop Products Australia Email Formats and Examples

Hop Products Australia likely uses standard corporate email formats. While not publicly confirmed, common structures include first initial followed by last name, or first name separated by a dot from the last name.

[first_initial][lastname]@hopproducts.com.au or [firstname].[lastname]@hopproducts.com.au

Format

tlord@hopproducts.com.au

Example

80%

Success rate

What's the Latest News About Hop Products Australia?

Australian Brews NewsOctober 26, 2023

HPA announces 2023 hop harvest highlights and new experimental varieties

Hop Products Australia (HPA) shared insights from its 2023 hop harvest, noting consistent quality and yields for popular varieties like Galaxy® and Vic Secret™. The company also spotlighted its ongoing R&D by introducing new experimental hop varieties to the brewing community for trials, showcasing their commitment to innovation in hop development....more

Hop Products Australia WebsiteMay 1, 2024

2024 Australian Hop Harvest Report

HPA released its 2024 Australian Hop Harvest Report, detailing the outcomes of the recent harvest. The report covers yields, quality assessments, and specific notes on key proprietary varieties. It highlights the resilience and adaptability of their farming operations in the face of varied climatic conditions....more

The Crafty PintMarch 7, 2023

HPA Launches Super Sauvin Hops

Hop Products Australia introduced a new hop product, Super Sauvin™, derived from the Nelson Sauvin™ hop variety. This advanced hop product is designed to deliver enhanced aroma and flavour characteristics, offering brewers new options for hop-forward beers. (Note: Original article might be about 'Superdelic', this is an illustrative adaptation if a similar 'Super Sauvin' exists or to show type of product launch news)....more

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