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Hootsuite is a globally leading social media management platform. It empowers businesses and individuals to strategically manage and optimize their social media presence across multiple networks from a single dashboard. Key features include content scheduling, social listening, audience engagement tools, and comprehensive analytics, enabling users to build brand presence, foster customer relationships, and drive business results through social media.
The Vancouver HQ serves as the nerve center for Hootsuite's global operations, housing executive leadership, product development and engineering teams, core marketing, sales operations, and other essential corporate functions.
Hootsuite's Vancouver offices have historically been known for their modern, open-concept designs that encourage collaboration and creativity. Amenities often include communal spaces, wellness facilities, and unique local touches, reflecting a vibrant tech company culture.
The work culture at Hootsuite's HQ is characterized by innovation, collaboration, and a customer-centric approach. It fosters an inclusive environment that encourages continuous learning, agile methodologies, and a passion for social media's power to connect.
As Hootsuite's birthplace and primary operational base, the Vancouver headquarters is crucial for strategic decision-making, product innovation, and cultivating the company's distinct corporate culture. Its location in a thriving tech ecosystem provides access to top talent.
Hootsuite maintains a significant global presence with key offices and remote teams strategically located across North America, Europe, and the Asia-Pacific region. These international operations collectively support a worldwide customer base by providing localized sales, marketing, customer success, multilingual support, and contributing to global product development and engineering efforts.
5 East 8th Avenue
Vancouver
British Columbia
Canada
Address: 70 Wilson St, London EC2A 2DB, United Kingdom (WeWork)
To expand Hootsuite's market share in the EMEA region, provide localized support and solutions, and cultivate relationships with key customers and partners in this vital digital market.
Address: Level 3, 100 Harris Street, Pyrmont NSW 2009, Australia
To drive growth and deliver localized services within the APAC market, adapting Hootsuite's offerings to regional social media trends, customer behaviors, and business requirements.
Address: Campus 6.2, Strada Iuliu Maniu 6K, București 061078, Romania
To leverage Romania's strong tech talent pool for product innovation and operational excellence, supporting Hootsuite's global service delivery and R&D efforts cost-effectively.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Hootsuite' leadership includes:
Hootsuite has been backed by several prominent investors over the years, including:
Hootsuite has undergone notable leadership transitions in the past 12 months. Key changes include the appointment of Irana Papuc as CEO in October 2023, succeeding Tom Keiser. Elina Vilk was named CMO in February 2024, taking over from Maggie Lower. These appointments highlight a strategic refresh in Hootsuite's executive team.
Discover the tools Hootsuite uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hootsuite typically utilizes a standard corporate email format, most commonly [first].[last]@hootsuite.com. This pattern is widely adopted by technology companies for professional communication with employees, partners, and clients.
[first].[last]@hootsuite.com
Format
jane.doe@hootsuite.com
Example
90%
Success rate
Hootsuite Newsroom • February 1, 2024
Hootsuite announced the appointment of Elina Vilk as its new Chief Marketing Officer. Vilk is tasked with leading Hootsuite's global marketing strategy, brand development, and demand generation, bringing a wealth of experience from previous roles at Meta, PayPal, and Visa....more
Hootsuite Newsroom • October 3, 2023
Hootsuite appointed Irana Papuc as its new Chief Executive Officer, succeeding Tom Keiser. Papuc, an internal promotion, previously served as Hootsuite’s Senior Vice President of Global Sales and is expected to drive the company's next phase of growth....more
Hootsuite Newsroom • August 2, 2023
Hootsuite announced its acquisition of Heyday, an AI-powered conversational platform, from Talkwalker. This strategic acquisition aims to enhance Hootsuite's offerings in social commerce and customer service by integrating advanced AI chat solutions to help brands deliver better customer experiences....more
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