What Does Hootsuite Do?

Total employees1767
HeadquartersVancouver
Founded2008

Hootsuite is a globally leading social media management platform. It empowers businesses and individuals to strategically manage and optimize their social media presence across multiple networks from a single dashboard. Key features include content scheduling, social listening, audience engagement tools, and comprehensive analytics, enabling users to build brand presence, foster customer relationships, and drive business results through social media.

Where Is Hootsuite's Headquarters?

HQ Function

The Vancouver HQ serves as the nerve center for Hootsuite's global operations, housing executive leadership, product development and engineering teams, core marketing, sales operations, and other essential corporate functions.

Notable Features:

Hootsuite's Vancouver offices have historically been known for their modern, open-concept designs that encourage collaboration and creativity. Amenities often include communal spaces, wellness facilities, and unique local touches, reflecting a vibrant tech company culture.

Work Culture:

The work culture at Hootsuite's HQ is characterized by innovation, collaboration, and a customer-centric approach. It fosters an inclusive environment that encourages continuous learning, agile methodologies, and a passion for social media's power to connect.

HQ Significance:

As Hootsuite's birthplace and primary operational base, the Vancouver headquarters is crucial for strategic decision-making, product innovation, and cultivating the company's distinct corporate culture. Its location in a thriving tech ecosystem provides access to top talent.

Values Reflected in HQ: The headquarters' design and operational ethos aim to mirror Hootsuite's values, such as 'Customer Obsessed,' 'Build a Better Way,' and 'Passion for Results,' by creating an environment that supports innovation, teamwork, and employee well-being.

Location:

Hootsuite maintains a significant global presence with key offices and remote teams strategically located across North America, Europe, and the Asia-Pacific region. These international operations collectively support a worldwide customer base by providing localized sales, marketing, customer success, multilingual support, and contributing to global product development and engineering efforts.

Street Address:

5 East 8th Avenue

City:

Vancouver

State/Province:

British Columbia

Country:

Canada

Where Else Does Hootsuite Operate Around the World?

London, United Kingdom

Address: 70 Wilson St, London EC2A 2DB, United Kingdom (WeWork)

To expand Hootsuite's market share in the EMEA region, provide localized support and solutions, and cultivate relationships with key customers and partners in this vital digital market.

Sydney, New South Wales, Australia

Address: Level 3, 100 Harris Street, Pyrmont NSW 2009, Australia

To drive growth and deliver localized services within the APAC market, adapting Hootsuite's offerings to regional social media trends, customer behaviors, and business requirements.

Bucharest, Romania

Address: Campus 6.2, Strada Iuliu Maniu 6K, București 061078, Romania

To leverage Romania's strong tech talent pool for product innovation and operational excellence, supporting Hootsuite's global service delivery and R&D efforts cost-effectively.

Buying Intent Signals for Hootsuite

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hootsuite? Meet the Executive Team

As of April 2025, Hootsuite' leadership includes:

Irana Papuc - Chief Executive Officer
Elina Vilk - Chief Marketing Officer
Natalia Williams - Chief Product Officer
Chris Robson - Chief Financial Officer
Tiphaine Amblard - Chief People Officer

Who's Investing in Hootsuite?

Hootsuite has been backed by several prominent investors over the years, including:

Accel
Insight Partners
OMERS Ventures
Fidelity Investments
CIBC Innovation Banking
Blenheim Chalcot

What Leadership Changes Has Hootsuite Seen Recently?

Hire2
Exits2

Hootsuite has undergone notable leadership transitions in the past 12 months. Key changes include the appointment of Irana Papuc as CEO in October 2023, succeeding Tom Keiser. Elina Vilk was named CMO in February 2024, taking over from Maggie Lower. These appointments highlight a strategic refresh in Hootsuite's executive team.

Departures

Tom Keiser, Tom Keiser stepped down from his role as Chief Executive Officer.
Maggie Lower, Maggie Lower departed from her position as Chief Marketing Officer.

New Appointments:

Irana Papuc, Irana Papuc, formerly Hootsuite's SVP of Global Sales, was appointed as the new Chief Executive Officer.
Elina Vilk, Elina Vilk was appointed as the new Chief Marketing Officer, bringing extensive experience from global tech brands.

What Technology (Tech Stack) Is Used byHootsuite?

Discover the tools Hootsuite uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hootsuite Email Formats and Examples

Hootsuite typically utilizes a standard corporate email format, most commonly [first].[last]@hootsuite.com. This pattern is widely adopted by technology companies for professional communication with employees, partners, and clients.

[first].[last]@hootsuite.com

Format

jane.doe@hootsuite.com

Example

90%

Success rate

What's the Latest News About Hootsuite?

Hootsuite NewsroomFebruary 1, 2024

Hootsuite Welcomes Elina Vilk as Chief Marketing Officer

Hootsuite announced the appointment of Elina Vilk as its new Chief Marketing Officer. Vilk is tasked with leading Hootsuite's global marketing strategy, brand development, and demand generation, bringing a wealth of experience from previous roles at Meta, PayPal, and Visa....more

Hootsuite NewsroomOctober 3, 2023

Hootsuite Names New Chief Executive Officer, Irana Papuc

Hootsuite appointed Irana Papuc as its new Chief Executive Officer, succeeding Tom Keiser. Papuc, an internal promotion, previously served as Hootsuite’s Senior Vice President of Global Sales and is expected to drive the company's next phase of growth....more

Hootsuite NewsroomAugust 2, 2023

Hootsuite Acquires Talkwalker’s Heyday, an AI Conversational Solution for Social Commerce & Customer Service

Hootsuite announced its acquisition of Heyday, an AI-powered conversational platform, from Talkwalker. This strategic acquisition aims to enhance Hootsuite's offerings in social commerce and customer service by integrating advanced AI chat solutions to help brands deliver better customer experiences....more

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