HQ Function

Served as the primary corporate registration and administrative hub. Key operations, including research and development, product innovation, and small-scale production, were likely conducted in specialized R&D kitchens and food production facilities within the San Francisco Bay Area, such as a previously mentioned facility in the Dogpatch neighborhood.

Notable Features:

As a food-tech startup, its operational facilities would have prioritized R&D labs and test kitchens equipped for plant-based food formulation and pilot production, rather than notable architectural features of a traditional corporate office.

Work Culture:

The work culture was likely typical of a mission-driven startup in the sustainable food sector: innovative, fast-paced, collaborative, and deeply committed to its environmental and ethical goals.

HQ Significance:

Being based in San Francisco provided Hooray Foods with access to a rich ecosystem of food tech talent, investors, industry partners, and a market receptive to plant-based innovations.

Values Reflected in HQ: The company's operational setup would have reflected its core values of innovation (R&D focus), sustainability (product mission), and quality in food production.

Location:

Prior to its acquisition by Nowadays, Hooray Foods' products were primarily available in the United States and Canada. Distribution was achieved through major retail grocery chains such as Whole Foods Market, Safeway, Sobeys, and various independent grocers, as well as some foodservice partnerships. Their focus was on expanding accessibility to their plant-based bacon in these North American markets.

Street Address:

One Embarcadero Center, Suite 500

City:

San Francisco

State/Province:

CA

Country:

USA