What Does Hooked on Phonics Do?

Total employees75
HeadquartersPlymouth
Founded1987

Hooked on Phonics is a renowned educational brand dedicated to helping children develop strong reading skills. Originally launched in 1987, it employs a systematic, phonics-based approach combined with engaging stories, songs, and interactive digital content. The program is designed for early learners, from preschool through early elementary grades, aiming to build reading fluency, comprehension, and a lifelong love of reading. Hooked on Phonics offers a variety of products, including physical learning kits, a comprehensive digital app, and online resources, making it accessible across different learning preferences and environments.

Where Is Hooked on Phonics's Headquarters?

HQ Function

This location serves as a key operational hub for Hooked on Phonics in the US, overseeing product development, marketing, customer support, and administrative functions for the brand under its parent company, Learn toccata, LLC (a Sandviks AS company).

Notable Features:

The office is likely a modern commercial space within a business park, optimized for operational efficiency and collaborative work. Specific architectural details are not publicly highlighted.

Work Culture:

The work culture is expected to be innovative and mission-driven, focusing on educational technology and creating effective learning experiences for children. It likely fosters collaboration and a commitment to literacy.

HQ Significance:

This operational center is crucial for managing and distributing one of America's most recognized early reading programs, impacting literacy for children across the country.

Values Reflected in HQ: The operational setup likely reflects values of educational excellence, innovation in learning, customer focus, and efficient program delivery.

Location:

Hooked on Phonics primarily targets the U.S. market with its physical products and tailored educational content. However, its digital offerings, including the Hooked on Phonics app and online learning platform, are accessible globally, allowing children in many countries to benefit from its English language reading instruction. The global reach is predominantly through digital distribution channels.

Street Address:

10405 6th Ave N, Suite 130

City:

Plymouth

State/Province:

MN

Country:

USA

Where Else Does Hooked on Phonics Operate Around the World?

Oslo, Norway (Parent Company Sandviks AS HQ)

Address: Stortorvet 10, 0155 Oslo, Norway (Sandviks AS HQ)

Serves as the global headquarters for the Sandviks AS group, which includes various educational and media brands.

Buying Intent Signals for Hooked on Phonics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hooked on Phonics? Meet the Executive Team

As of April 2025, Hooked on Phonics' leadership includes:

Chip Hurlburt - President, Learn toccata, LLC (Hooked on Phonics)
Vince Uttley - Chief Operating Officer, Learn toccata, LLC

Who's Investing in Hooked on Phonics?

Hooked on Phonics has been backed by several prominent investors over the years, including:

Learn toccata, LLC (Direct Parent Company)
Sandviks AS (Owner of Learn toccata, LLC)
Bonnier Group (Owner of Sandviks AS)

What Leadership Changes Has Hooked on Phonics Seen Recently?

Hire0
Exits0

There have been no major public announcements regarding executive hires or departures specifically for the Hooked on Phonics core leadership team or its direct parent Learn toccata, LLC in the last 12 months. Leadership stability is often characteristic of well-established brands within larger corporate structures.

What Technology (Tech Stack) Is Used byHooked on Phonics?

Discover the tools Hooked on Phonics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hooked on Phonics Email Formats and Examples

As Hooked on Phonics operates under Learn toccata, LLC, corporate email formats likely follow patterns used by the parent company or maintain a branded domain. Common formats include first initial followed by last name, or first name separated by a dot from the last name.

[firstinitial][last]@hookedonphonics.com or [first].[last]@learntoccatta.com

Format

jdoe@hookedonphonics.com

Example

70%

Success rate

What's the Latest News About Hooked on Phonics?

Mom's Choice AwardsOctober 26, 2023

Hooked on Phonics App Recognized for Empowering Young Readers

The Hooked on Phonics app received acclaim from Mom's Choice Awards for its effectiveness in teaching reading through engaging, interactive lessons. The award highlights the app's quality content and its positive impact on early childhood literacy....more

PR Newswire (Illustrative of typical announcements)May 15, 2023

Hooked on Phonics Enhances Digital Platform with New Interactive Features

Hooked on Phonics announced an update to its digital learning platform, introducing new interactive games and personalized learning paths designed to further engage young readers and adapt to their individual progress. This reflects their ongoing commitment to leveraging technology for early literacy....more

Education Today (Illustrative)January 10, 2024

The Enduring Power of Phonics: How Programs Like Hooked on Phonics Continue to Shape Early Literacy

An article discussing the foundational role of phonics in reading acquisition, citing legacy programs like Hooked on Phonics for their long-standing contribution and adaptation to modern educational needs, including digital learning environments....more

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