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Hong Kong Tourism Board
What Does Hong Kong Tourism Board Do?
The Hong Kong Tourism Board (HKTB) is a statutory body established in 2001, dedicated to marketing and promoting Hong Kong internationally as a premier tourist destination. It works in partnership with the government, travel industry, and other stakeholders to enhance Hong Kong's global image, attract diverse visitor segments, and contribute significantly to the city's economy. HKTB's strategies involve developing unique tourism products, orchestrating large-scale international events and promotions, and enriching visitor experiences.
Where Is Hong Kong Tourism Board's Headquarters?
HQ Function
Serves as the central command for global strategy formulation, marketing campaign development, international operations management, research and insights, corporate governance, and liaison with the Hong Kong SAR Government.
Notable Features:
Modern office facilities within a commercial tower, designed to support a dynamic workforce and host meetings with international and local partners. Likely features open-plan spaces and dedicated zones for collaborative work.
Work Culture:
A results-oriented and collaborative environment, emphasizing innovation, strategic partnerships, and a passion for promoting Hong Kong. The culture encourages a global mindset and proactive engagement with the evolving tourism landscape.
HQ Significance:
The headquarters is crucial for orchestrating Hong Kong's unified tourism message globally, allocating resources effectively, and driving initiatives that reinforce Hong Kong's appeal as a leading destination for leisure and MICE (Meetings, Incentives, Conventions, Exhibitions) travel.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect professionalism, agility, innovation, global connectivity, and a deep commitment to showcasing Hong Kong's unique blend of Eastern and Western cultures.
Location:
The Hong Kong Tourism Board maintains a significant global footprint with 15 offices and representation in 6 other markets worldwide. These international outposts are crucial for implementing localized marketing campaigns, engaging with travel trade partners and media, promoting MICE opportunities, conducting market research, and ultimately driving visitor traffic to Hong Kong from key source markets across Asia, Australasia, Europe, and the Americas.
Street Address:
9th-11th Floors, Citicorp Centre, 18 Whitfield Road
City:
North Point
State/Province:
Hong Kong
Country:
Hong Kong SAR, China
Where Else Does Hong Kong Tourism Board Operate Around the World?
London, United Kingdom
Address: 6 Grafton Street, London, W1S 4EQ, UK
To sustain and grow visitor arrivals from the UK & Ireland by tailoring promotional efforts to local consumer preferences, engaging with media, and supporting travel industry partners in selling Hong Kong.
New York, NY, United States
Address: 5th Floor, 115 East 54th Street, New York, NY 10022, USA
To enhance awareness and stimulate travel demand from North American markets by highlighting Hong Kong's diverse attractions, cultural richness, and status as a global hub.
Singapore
Address: 5 Temasek Boulevard, #13-06 Suntec Tower Five, Singapore 038985
To capture the significant outbound travel market from Southeast Asia, leveraging proximity and cultural connections to encourage visits to Hong Kong for leisure and business.
Buying Intent Signals for Hong Kong Tourism Board
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Hong Kong Tourism Board? Meet the Executive Team
As of April 2025, Hong Kong Tourism Board' leadership includes:
Who's Investing in Hong Kong Tourism Board?
Hong Kong Tourism Board has been backed by several prominent investors over the years, including:
What Leadership Changes Has Hong Kong Tourism Board Seen Recently?
No major widely publicized changes (hires or exits) concerning the core senior executive team (e.g., Executive Director, Deputy ED, General Managers) of the Hong Kong Tourism Board have been identified in the past 12 months. Board member appointments and reappointments occur as per governmental and statutory body regulations, but these are distinct from shifts in the day-to-day executive leadership.
What Technology (Tech Stack) Is Used byHong Kong Tourism Board?
Discover the tools Hong Kong Tourism Board uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hong Kong Tourism Board Email Formats and Examples
The Hong Kong Tourism Board commonly uses a [first_name].[last_name]@hktb.com email format for its employees. This pattern is typical for professional organizations and facilitates direct communication.
[first].[last]@hktb.com
Format
example.person@hktb.com
Example
80%
Success rate
What's the Latest News About Hong Kong Tourism Board?
Marketing-Interactive • May 15, 2024
HKTB steps up MICE tourism promotion in GBA with new subsidies and offerings
The Hong Kong Tourism Board (HKTB) is enhancing its MICE (Meetings, Incentives, Conventions and Exhibitions) tourism promotion within the Greater Bay Area (GBA) by introducing new financial subsidies and tailored experiences for organizations. This initiative aims to attract more business events from the GBA to Hong Kong....more
TravelDailyNews Asia & Pacific • April 29, 2024
Hong Kong Tourism Board concludes successful familiarisation trip for Thai travel trade and media
The Hong Kong Tourism Board recently hosted a familiarisation trip for key travel trade representatives and media from Thailand. The initiative aimed to showcase Hong Kong's latest attractions and experiences to boost tourism from the Thai market....more
Reuters • February 2, 2024
Hong Kong Tourism Board expects 100 mega events in 2024
The Hong Kong Tourism Board (HKTB) announced it anticipates hosting over 100 mega events in the city throughout 2024. These events span arts, culture, festivals, and dining, as part of efforts to attract tourists and revitalize the tourism sector post-pandemic....more
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