Honeylove is a direct-to-consumer startup focused on creating high-quality, effective, and comfortable sculptwear and foundational garments for women. Founded by Betsie Larkin, a former electronic music vocalist, the company aims to empower women by providing products that combine support with comfort, addressing common pain points found in traditional shapewear. Their product line has expanded from sculpting bodysuits and shorts to include bras, tanks, and leggings, emphasizing innovation in fabric and construction.
Serves as the central hub for executive leadership, product design and development, marketing, operations, and administrative functions.
Located in a modern commercial office building in Downtown Los Angeles, likely featuring collaborative workspaces, design studios, and meeting areas suited for a growing tech-enabled apparel brand.
Likely fosters a fast-paced, innovative, and mission-driven environment focused on female empowerment, product quality, and customer satisfaction. Emphasis on collaboration between design, marketing, and operations teams.
The Los Angeles location provides access to talent pools in fashion design, digital marketing, e-commerce operations, and entertainment/influencer collaborations, crucial for the brand's growth.
While headquartered in the US, Honeylove operates as a direct-to-consumer brand with a global reach, shipping products internationally to various countries. Their marketing and customer support functions cater to a worldwide audience, primarily through online channels.
360 E 2nd St, Suite 400
Los Angeles
CA
USA
Address: N/A - Primary operations centralized at Los Angeles HQ. Warehousing/fulfillment may be located elsewhere but not typically classified as 'offices'.
N/A
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As of April 2025, Honeylove' leadership includes:
Honeylove has been backed by several prominent investors over the years, including:
No major executive hires or departures have been publicly announced for Honeylove within the last 12 months based on available public information.
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Honeylove commonly utilizes the first name email format. While variations may exist, this is the most probable structure for reaching employees.
first@honeylove.com
Format
jane@honeylove.com
Example
75%
Success rate
Forbes • September 26, 2023
Article detailing the founding story of Honeylove by Betsie Larkin, highlighting the company's growth trajectory and estimated valuation, driven by its innovative approach to sculptwear....more
WWD • April 19, 2023
Honeylove's SuperPower Short is featured as a top shapewear piece, recognized for its comfort and effectiveness, reinforcing the brand's product positioning in the market....more
PR Newswire • March 23, 2022
Honeylove announced a significant growth investment from L Catterton, a major consumer-focused private equity firm. This funding aims to accelerate growth, product innovation, and international expansion....more
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