HQ Function

The Bethesda headquarters served as the primary center for all corporate operations, including brand strategy, marketing, product development, sales coordination, and administrative functions.

Notable Features:

The office environment was designed to reflect the company's core values, often described as open and collaborative, fostering a mission-driven atmosphere rather than a traditional corporate setting.

Work Culture:

Honest Tea was known for its passionate and entrepreneurial work culture. Employees were often drawn to its mission of promoting health, sustainability, and transparency, creating a purpose-driven and engaged workforce.

HQ Significance:

This headquarters was significant as the origin point of the Honest Tea brand, where its founding principles were established and from which it grew into a nationally recognized name in the organic beverage sector.

Values Reflected in HQ: The workplace aimed to embody values such as transparency, employee well-being, and a connection to their natural and organic products, often through an informal, accessible leadership style and office design.

Location:

While the United States was Honest Tea's primary market, its products, particularly after the Coca-Cola acquisition, achieved distribution in several international markets. This included select countries in Europe (such as the UK and Netherlands) and Canada. Its global functions were mainly centered on managing product distribution through Coca-Cola's international network, adapting marketing for local relevancy, and overseeing the supply chain for its globally sourced organic and Fair Trade ingredients.

Street Address:

4825 Bethesda Ave

City:

Bethesda

State/Province:

Maryland

Country:

USA