HQ Function

Oversees U.S. operations including sales, marketing, product planning, distribution, and dealer support for Honda Power Equipment products.

Notable Features:

Modern office complex designed to support extensive divisional operations, likely including advanced training facilities for dealers, service technician programs, and product demonstration areas.

Work Culture:

Reflects Honda's global philosophy of 'The Three Joys' (Buying, Selling, Creating) fostering quality, innovation, and customer satisfaction. The environment is collaborative, focusing on engineering excellence and strong support for its dealer network.

HQ Significance:

Serves as the strategic nerve center for Honda's power equipment business in the U.S., a key global market. It ensures market responsiveness, effective product strategy implementation, and operational excellence for a diverse range of outdoor power equipment.

Values Reflected in HQ: Commitment to the American market, innovation in power product technology, operational efficiency, superior product quality, and robust dealer and customer relationships.

Location:

Honda Power Equipment products, including its renowned engines, generators, lawn mowers, pumps, tillers, trimmers, and snow blowers, are manufactured in 11 countries and sold through a vast dealer network in over 150 countries worldwide. Key operational regions include North America, Europe, Asia (notably Japan, China, India, Thailand), South America, and Australia. Honda's global functions support the entire lifecycle of power equipment: from initial research and development, product planning and design, to localized manufacturing, robust sales and marketing campaigns, and comprehensive after-sales service. This global footprint allows Honda to cater effectively to diverse regional demands, environmental regulations, and specific application needs for residential, commercial, and rental customers.

Street Address:

4900 Marconi Drive

City:

Alpharetta

State/Province:

Georgia

Country:

USA