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HomeSmart's Overview

Total employees5925
HeadquartersScottsdale
Founded2000

HomeSmart International is a prominent real estate franchisor revolutionizing the industry with its technology-centric approach and agent-friendly 100% commission model. Founded in 2000 by Matt Widdows, the company empowers real estate professionals across the United States with proprietary software (like RealSmart™ Agent), comprehensive training, and robust support systems. HomeSmart aims to enhance agent productivity, streamline operations, and provide exceptional value, fostering a network of successful and entrepreneurial real estate agents.

Where is HomeSmart's Headquarters?

HQ Function

The Scottsdale headquarters serves as the central hub for HomeSmart's national operations, including technology development, franchise support and expansion, agent training programs, marketing initiatives, and overall corporate strategy.

Notable Features:

The headquarters likely features a modern, tech-enabled office environment designed to promote collaboration, innovation, and efficiency, reflecting its status as a technology-driven real estate company.

Work Culture:

HomeSmart's HQ work culture is characterized by innovation, a strong focus on agent success, and leveraging technology. It fosters an entrepreneurial spirit and is dedicated to providing exceptional support and tools to its vast network of agents and franchisees.

HQ Significance:

This headquarters is pivotal as the operational and strategic core for one of the largest and fastest-growing real estate franchise systems in the United States, spearheading its technological advancements and nationwide presence.

Values Reflected in HQ: The headquarters embodies HomeSmart's core values of technological innovation, agent empowerment, operational efficiency, and leadership within the real estate sector.

Location:

HomeSmart International's operations are predominantly focused on the United States, where it supports a vast and growing network of real estate agents and franchise offices. While its name suggests international aspirations, and it has previously explored expansion opportunities in markets like China, its core functions—including brand management, the proprietary RealSmart™ technology platform, and comprehensive franchise support—are primarily delivered within the U.S. The 'International' in its name signifies a broader vision and potential for future global growth.

Street Address:

8388 E Hartford Dr #100

City:

Scottsdale

State/Province:

AZ

Country:

USA

HomeSmart's Global Presence

Palm Springs, California, USA

Address: 2900 E Tahquitz Canyon Way, Palm Springs, CA 92262 (This is an example of a significant HomeSmart franchise office: HomeSmart Professionals. HomeSmart has nearly 200 such independently owned and operated franchise locations across the U.S.)

To serve the diverse real estate needs of specific regional markets, such as the Coachella Valley for the Palm Springs office. They extend HomeSmart's national footprint by offering tailored services and expertise relevant to the local community and housing market.

Buying Intent Signals for HomeSmart

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of HomeSmart

As of April 2025, HomeSmart' leadership includes:

Matt Widdows - Founder
Ashley Bowers - President, HomeSmart International
Lacey Harn - Chief Operating Officer
Bryan McGovern - Chief Financial Officer
Todd Sumney - Chief Industry Officer

Investors of HomeSmart

HomeSmart has been backed by several prominent investors over the years, including:

dynaConnections Corp. (via an affiliate)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

In the past year, HomeSmart International has made key appointments to its executive team, reinforcing its leadership in operations and industry engagement to support its ongoing growth and commitment to agent success. No major executive departures have been publicly announced.

New Appointments:

Lacey Harn, Lacey Harn appointed as new Chief Operating Officer to lead HomeSmart's operational excellence.
Todd Sumney, Todd Sumney appointed as new Chief Industry Officer to drive industry engagement and strategic initiatives.

Technology (Tech Stack) used by HomeSmart

Discover the tools HomeSmart uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HomeSmart Email Formats and Examples

HomeSmart International typically uses a common corporate email format combining the employee's first initial with their full last name, followed by the @homesmart.com domain. This structure is standard for communications within the organization and with external partners.

[first_initial][last]@homesmart.com

Format

jdoe@homesmart.com

Example

85%

Success rate

News and media

PR Newswire (via Franchise Business Review)May 2, 2024

HomeSmart International Named a Top Low-Cost Franchise by Franchise Business Review

HomeSmart International received accolades from Franchise Business Review as a Top Low-Cost Franchise, underscoring its attractive investment model for entrepreneurs in the real estate sector....more

PR Newswire (via Entrepreneur Magazine)March 14, 2024

HomeSmart Ranks Among Fastest-Growing Franchises by Entrepreneur Magazine

Demonstrating its significant expansion and market appeal, HomeSmart was featured in Entrepreneur Magazine's 2024 list of Fastest-Growing Franchises....more

PR Newswire (via Franchise Business Review)October 10, 2023

HomeSmart International Recognized as a Top Franchise for Women

Franchise Business Review acknowledged HomeSmart International as a Top Franchise for Women, based on positive feedback from its female franchise owners regarding leadership, support, and opportunities....more

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